mobile app marketing

Results 1 - 25 of 33Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Feb 20, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
Tags : 
forbes, adobe, mobile marketing, mobile applications, apps. mobile apps, digital marketing, customer engagement, marketing strategy
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
Tags : 
forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
Tags : 
brand tactics, branding, consumer mobility, customer experience management, digital marketing, emerging methods, marketing methods, mobile apps
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
Tags : 
mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
Tags : 
mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
Tags : 
mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Given the fact that there are more mobile devices on the planet than there are human beings, engaging with customers via mobile should be a priority. Another interesting fact is that 90% of a consumer’s time while on a mobile device is spent in a brand’s app. Then consider this from Forrester: “Today’s customers demand a seamless, integrated brand experience delivered to them with ultimate simplicity and relevancy in real time.” Are you ready to deliver on these demands? To learn how to create relevant, high-quality customer experiences on any mobile device, download this guide.
Tags : 
    
Oracle Marketing Cloud
Published By: Oracle OMC     Published Date: Nov 30, 2017
The act of engaging with a customer or buyer is hardly a new concept. Nor is the inherent need to do so in order to achieve success. Companies initially had control of the relationship because they controlled the information. When consumers received the advantage of online access, they took the lead. But the terms of engagement have changed again. Because of the mobile app, the power has shifted back to the marketing department.
Tags : 
    
Oracle OMC
Published By: Apsalar     Published Date: Aug 04, 2015
Apps are a critical part of more and more commerce businesses. If you need to drive more ROI from your apps, download 35 Tips for Successfully Marketing mCommerce Apps.
Tags : 
mobile marketing, mobile apps, mobile app marketing, appstore tips
    
Apsalar
Published By: Adobe     Published Date: Apr 27, 2016
Discover how to measure and optimize your apps so they keep customers coming back for more.
Tags : 
adobe, mobile, app, marketing, marketing trends
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
Tags : 
adobe, mobile, data driven marketing, marketing, marketer
    
Adobe
Published By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
Tags : 
marketing, mobile, strategic, responsive design, measurement, optimization
    
Marketo
Published By: Adobe     Published Date: Jul 28, 2015
Download the new Adobe whitepaper to discover the seven trends impacting how digital marketers create, manage, deliver, and optimize their digital assets.
Tags : 
customer experience, adobe creative cloud, mobile apps, personalization, optimization, digital assets, digital marketing
    
Adobe
Published By: Smartling     Published Date: Jul 17, 2014
Using Smartling’s translation management platform, Hotel Tonight, a popular mobile travel app that provides an easy way to book same-day hotel stays, was able to grow its business internationally. In this case study, you’ll learn about how Hotel Tonight was able to quickly expand into key tourism markets including Mexico, France, Germany, Italy, Spain, Austria, and Belgium, to help them towards their goal of becoming the world’s most-loved hotel book app.
Tags : 
smartling, agile translation, agile localization, mobile app localization, localize mobile app, translate efficiently, efficient translation, global marketing
    
Smartling
Published By: Urban Airship     Published Date: Apr 17, 2014
Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry? The Mobile Maturity Benchmarks Report answers these questions with a comprehensive survey of 500 mobile executives, marketers and developers across eight industries.
Tags : 
urban airship, mobile, mobile marketing, app, mobile app, app platform, mobile maturity, benchmarking
    
Urban Airship
Published By: Urban Airship     Published Date: Apr 17, 2014
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context.
Tags : 
urban airship, mobile engagement, mobile marketing, push notification, mobile, mobile app, conversion rate, direct marketing strategy
    
Urban Airship
Published By: Urban Airship     Published Date: Apr 17, 2014
What real people say about push messaging, from cringe-worthy mistakes to hero brands that execute push messaging perfectly, we’ve seen it all. And we want to help you get it right. Download now to uncover 14 mistakes of Bad Push.
Tags : 
urban airship, gpi, good push index, bad push, push notifications, smart phone, mobile marketing, mobile
    
Urban Airship
Published By: Webtrends     Published Date: May 05, 2010
You don't have to look far to find research that shows targeted marketing is most effective. Spray-and-pray tactics barely produce much more than annoyed customers.
Tags : 
webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
    
Webtrends
Published By: Webtrends     Published Date: May 18, 2010
Mobile marketing investments will likely triple over the next five years. In the haste to stake a claim in the mobile gold rush, many businesses skip the lessons learned from the last big push: to be successful, you'll need to measure and quantify your results with mobile analytics.
Tags : 
webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
    
Webtrends
Published By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
Tags : 
marketo, mobile marketing, mobile, cross-channel marketing, marketing optimization
    
Marketo
Published By: 2ergo     Published Date: Apr 09, 2010
With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.
Tags : 
2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps
    
2ergo
Published By: Localytics     Published Date: Apr 16, 2013
In this eBook you will learn about the right way to engage users with mobile app marketing with the best practices of in-app messages.
Tags : 
in-app messaging, appstore, mobile apps, mobile experience, user experience, mobile application marketing, mobile application strategy
    
Localytics
Published By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
Tags : 
appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry
    
appia
Published By: Neustar     Published Date: Jan 24, 2011
Learn how retailers can use mobile barcodes to attract new customers, keep their existing customers, and build multiple and repetitive sales.
Tags : 
neustar, mobile barcode, 2d barcode, qr code, retail, upc code, ean code, sms
    
Neustar
Published By: Neustar     Published Date: Apr 14, 2011
Learn how retailers can use mobile barcodes to attract new customers, keep their existing customers, and build multiple and repetitive sales.
Tags : 
neustar, mobile barcode, 2d barcode, qr code, retail, upc code, ean code, sms
    
Neustar
Previous   1 2    Next    
Search Resource Library