If you’re wondering whether you should really prioritize email
in your marketing—especially when new channels continually
emerge—consider this: 91 percent of marketing executives agree
that email is their most effective channel.1
Clearly, email isn’t just
here to stay, it’s the mainstay. And with the ability to personalize
and contextualize messages, upgrade mobile campaigns, and
better understand customer needs, email marketing has evolved
into a stronger and smarter version of its former self.
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
At IBM Watson Marketing, we believe deeply in this
practice and have dedicated a large effort to provide
some of this critical data to marketers.
The newest IBM Watson Marketing annual report of
marketing benchmarks is bigger and better than ever
with mobile marketing metrics data in addition to
email marketing metrics.
This year’s report includes traditional benchmark
metrics such as email marketing open, click-through
and unsubscribe rates, as well as email client and
device data and engagement/read rates. New
this year to the report are delivery and message
frequency metrics for SMS and open and clickthrough rates for mobile push messages.
Published By: Marketo
Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results.
Get the guide now to learn how you can:
• Prioritize mobile email in your marketing strategy
• Improve customer relationships with contextual emails
• Self-assess your email marketing maturity
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
Do your emails look great on mobile devices? In the UK, 70% of email opens occur on smartphones and tablets. You know you should be building responsive emails, but where do you start?
Download ‘10 Quick Design Hacks for Responsive Emails’ to discover simple ways to create great-looking emails for mobile devices and see real life examples of how brands are making a big impact on a small screen.
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it.
We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
This whitepaper chronicles Boston Mutual Life Insurance Company, the first sales organization to embark on CRM 3.0, bypassing CRM 2.0, representing a paradigm shift in strategy, people, and technology management. We outline how this bridged approach was achieved and how your organization can do the same.
This whitepaper discusses the key reasons why traditional CRMs have failed to see 'voluntary' adoption by sales teams and the details of the Sales production System approach that removes this adoption hurdle.
This concise Sales Process Builder Kit will provide you with relevant content from leading sales experts that highlight the direct value your sales team can get by following a consistent sales process.
Published By: Silverpop
Published Date: Mar 07, 2013
It seems as if mobile email has become the new hot topic among digital marketers. While email itself is full of important questions to as, this is only one aspect of an effective multi-screen email marketing strategy. Watch this video to learn more.
The latest research shows that two-thirds of email opens now occur on mobile devices, but many email marketers are still acting like their customers are reading email from a computer, at home. It’s time to take email marketing to the next level with effective mobile email marketing campaigns! Watch the webcast for nine easy ways to get started with responsive email campaigns today.
Published By: Campaigner
Published Date: Apr 30, 2015
The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI.
Download this side-by-side comparison guide that breaks down the industry's top 15 CRM players (including Salesforce.com, RightNow Technologies, NetSuite, Microsoft, Entellium, SugarCRM and Oracle) so you can quickly and easily compare the features and costs of each. Learn more today!
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Bronto’s marketing strategists as they provide insight on how to create personalized campaigns
With the addition of mobile technologies, organization’s need to update their email programs to allow for these new technologies, however, deciding what design best practices to use can be a long and tedious process. Download this whitepaper to receive 8 great tips for mobile email design and make designing messages for a mobile audience a top priority for your organization.
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
Published By: BlueHornet
Published Date: Apr 12, 2010
Email marketing service provider BlueHornet recently partnered with mobile marketing solutions provider SmartReply to develop an automated sign up process via mobile text messaging for email marketing communications. In this free case study, learn how Chuck E. Cheese's, a nationally recognized leader in full-service family entertainment and dining, used text messaging as a sign up method for their Chuck E-Club email program to grow their email list and increase engagement levels.