According to an IBM Center for Applied Insights survey of developers, while two-thirds of mobile apps fail to achieve budget, schedule and project objectives, the successful one-third rely heavily on cloud-based platforms such as the IBM MobileFirst Platform.
Cloud-based platforms have been proven to reduce provisioning and development time by more than 90%. This on-demand webcast will demonstrate how you can leverage IBMís Cloud offerings to accelerate your mobile transformation in a hybrid cloud.
Many retailers have responded with a largely outdated omnichannel approach, focusing on integrating the physical and digital channels they use to interact with customers, when the problem is actually inside the business. Today's customers will remain loyal only if a brand offers them transparency and superior quality products while actively engaging with them to build a relationship they value. Meeting those needs has nothing to do with offering another physical, digital, or mobile channel and everything to do with running the business in a way that is customer-first and customer-centric.
Published By: Progress
Published Date: Mar 26, 2018
The transition to value-based outcomes, an aging population, and new mobile and
wearable and chat bot technologies are driving changes across every aspect of the
Advances in digital health technologies hold great promise that healthcare can be
delivered in smarter, simpler, and more cost effective ways. Mobile technologies
can foster patient engagement, enhance care team communication, reduce cost
of delivery, and improve the healthcare experience for both patients and their
The key is figuring out which apps to tackle first. This document outlines a few of
the key use cases that are showing positive impact. While this isnít an exhaustive
list, it provides several great places to start on the digital health innovation journey.
Over the past few years, business leaders have been the primary drivers of technology change, including making decisions to adopt new applications in the cloud, mandate a cloud-first strategy, offer new capabilities with an API-first strategy, and provide new applications to end users on mobile first.
There are significant benefits to these cloud decisions because they decrease time to value, lower costs, and make it easier for organizations to experiment and innovate. But there are consequences as well, chiefly in the complexity of learning how to integrate applications and exchange data across a decentralized architecture that is largely driven by autonomous development decisions.
This IDC White Paper answers the following questions about the need for hybrid integration:
How are changes in business strategy and technology adoption requiring changes in how organizations approach integration?
What are the major events that trigger integration adaptation?
How are the roles involve
Mobile has become the first screen for consumers in terms of internet time spent. Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers.
Todayís sophisticated buyers demand more transparency in location data science, better campaign performance and ROI from attribution modeling. Finding the right partner that can help build the bridge between real-world consumer behavior and mobile programmatic advertising in a transparent way is essential.
To meet those challenges and address the demand for top quality location data, adsquare integrated a global database of HERE Places in April 2017. By leveraging HERE Places and overlaying raw location data of anonymous users with POI data points, adsquare is able to understand exactly what consumers are doing in the real world: what places they visit, when and how often.
To find out more download this paper today.