Recent Gartner research indicates that roughly half of U.S. businesses currently have or are considering adopting a recurring revenue model. If you’re reading this paper, then chances are that half includes you. Gartner estimates the revenue opportunity at greater than $300 billion per year and growing. Even a small piece of that pie would look good on your bottom line.
This growing trend toward recurring revenue monetization strategies presents both opportunities and challenges for your company. Opportunities include reaching new customers and markets, and creating reliable and predictable revenue streams.
This white paper has been written for executives at media publishing and content companies interested in learning about the exploding “non-streamed” or portable video market and finding out about best practices for driving revenue through advertising in this medium.