Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end.
Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
As if the selection of manufacturer weren't enough, many encoders offered in today's marketplace are highly configurable. Resolution, shaft size, seal options and connector variations all confront the design engineer with serious choices. Output type is equally important. In this paper, we'll cover some of the more typical applications and common output types.
In most drilling applications encoders are used to provide position and speed feedback for proper control of equipment like top drives and pipe racking systems. However, these electronic devices require special attention when used in hazardous environments such as a drilling platform. In this paper, we discuss ways to make encoders suitable for hazardous duty.