While the shift from disk to digital offers tremendous potential opportunities, it also presents a host
of new challenges for gaming companies. As the online channel grows increasingly complex and the pace
of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts
to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and
events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently
updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another
dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple
screens across devices.
To successfully navigate this complex and changing landscape, gaming companies need an agile,
high- performance infrastructure that allows them to turn the Internet into a reliable and effective
online distribution channel. This requires f
Reconstructing resource management tools to simplify tasks, drive collaboration and facilitate action.
People who use technologies at home expect the same ease of use and intuitiveness for the tools they use in the workplace. But enterprise tools aren’t keeping up with the pace of change. Many product and portfolio management (PPM) solutions force resource managers to create entire workflows or navigate through multiple screens just to see the fundamental component of resource management—what their people are working on.
Resource managers also cite shortcomings such as no simple way to perform everyday tasks, communicate in context with others, drill down into key information, narrow the field of resources and forecast financials and model outcomes.
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
Traditional multi-channel thinking simply does not deliver the results most businesses and, more importantly, their customers demand. Today, it's critical to go beyond thinking in terms of "multi-channel" and start focusing on unifying content across screens—only forking content to real channels such as social media and mobile apps. It's vital to really understand the user's context and to intelligently re-use and re-format content blocks to deliver the right experience at the right time on the right screen or channel. Download this eBook for 6 ways to rethink content when structuring and managing online properties.
Putting the "Touch" in Multi-Touch: An in-depth look at the future of interactivity, is a must-read for anyone looking to understand how multi-touch technology works, examining the history and future of multi-touch.