new customer acquisition

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Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst, david m. cooperstein, matthew dernoga, online content curation, social intelligence, b2b cmos, marketing leadership
    
TimeTrade Systems Inc.
Published By: Ahead     Published Date: Jun 05, 2019
Digital Requires a New Level of Insight and Control Digital strategies have caused business executives to intensify their scrutiny of how technology affects bottom line performance. With a growing emphasis on differentiating the customer experience in highly competitive markets, these executives want to understand how their IT systems affect everything from brand perception to customer acquisition and loyalty. 3 | A Guide to Intelligent Operations Meanwhile, those same demanding business leaders lack appreciation and patience for the complexity of today’s digital technology environment. While applications and user experiences are simpler and more intuitive, the backend processing, application interdependencies, and underlying infrastructure are more complex than ever, even in light of the benefits of abstraction, virtualization, and cloud computing (see Figure 1.) While CIOs have long been expected to improve stability and uptime - and done a pretty good job of it - the stakes are much
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Ahead
Published By: Bluecore     Published Date: Nov 13, 2018
DON’T LET ONE-TIME BUYERS BECOME ONLY-TIME BUYERS One-time buyers are retail gold: They present an incremental revenue stream and a chance to foster valuable new customer relationships. But while that first purchase is an achievement and the mark of a strong customer acquisition program, what comes after that first purchase is just as important. And for most retailers, it’s what comes after that presents the biggest problem.
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retail marketing, marketing roi, customer retention
    
Bluecore
Published By: Seismic     Published Date: May 14, 2019
"Sales leaders are constantly on the lookout for new ways to improve processes, motivate their teams, unlock efficiencies, and ultimately close more deals. Making that quest more difficult? There are a million ways to measure an organization’s overall achievement of those goals. To maximize revenue growth, 3 strategic imperatives are usually: ? Shortening the sales cycle ? Reducing the cost of customer acquisition ? Increasing the lifetime value of the customer Download the guide to learn the 12 major KPIs (key performance indicators) that sales teams should use to measure effectiveness and efficiency with the goal of driving sales success.
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Seismic
Published By: Adobe     Published Date: Mar 03, 2017
When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how. Read the guide to learn: • How to bring your data sources together into a unified view of the customer • How to move beyond basic demographic attributes to behavior attributes • How to use look-alike modeling to improve customer targeting and acquisition
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audience intelligence, audience engagement, unified data source, behavior attributes, look-alike modeling
    
Adobe
Published By: Moxie     Published Date: Feb 08, 2018
Achieve your goals by successfully mapping common sources of customer struggle to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, Crate and Barrel decided to build a competitive advantage to improve customer experience, engagement, and acquisition across mobile and desktop shoppers. By mapping struggle to engagements, digital channels are used to help shoppers select the right products, complete orders, or process payment transactions in a PCI-compliant environment.
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customer, opportunities, engagement, planner, digital, templates
    
Moxie
Published By: Moxie     Published Date: Aug 08, 2018
Achieve your goals by successfully mapping common sources of customer struggle to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, a Large National Insurance provider decided to build a competitive advantage to: improve customer experience boost engagement escalate lead acquisition increase conversion across digital platforms By mapping struggle to engagements, digital channels are used to help customers select the right products, complete web forms, or become new customers.
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customer, opportunities, engagement, planner, digital templates, insurance, financial services, banking
    
Moxie
Published By: 8x8 Inc.     Published Date: Aug 15, 2017
In our increasingly global economy, it’s no surprise that more and more businesses are taking their contact centers global. This trend may be driven by several factors including entry into new markets and the consequent need to support customers and prospects in multiple regions or an acquisition that suddenly opens new geographies for business. This paper explores how a cloud contact center solution can help address key challenges of deploying a global contact center.
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contact center, global economy, customer support, cloud offerings, 8x8
    
8x8 Inc.
Published By: ServiceSource     Published Date: Sep 15, 2015
Today, every B2B company is feeling the heat. Investors and shareholders expect high growth and anything less is not good enough for Wall Street. While a new company can drive growth from new customer acquisition, maximizing customer lifetime value is the secret to sustainable and predictable growth.
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ServiceSource
Published By: xMatters     Published Date: Aug 22, 2014
More and more IT leaders are seeing themselves as strategic business value generators for the company. According to a 2013 Ponemon Institute report on the IBM Global Study on the Economic Impact of IT Risk, top concerns among IT leaders now include maximizing employee productivity, enhancing the company’s brand value and reputation,expanding into new global markets, minimizing customer defection, maximizing customer acquisition, and increasing revenues and positive cash flow. So how do you get there? Start by developing a notification plan.
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fatigue, communication, business, value, generators, it risk, productivity, acquisition, notification plan
    
xMatters
Published By: MapR Technologies     Published Date: Dec 12, 2013
When used effectively, Hadoop can deliver unparalleled value in revealing new analytics-driven revenue streams, improving customer acquisition and retention, as well as increasing operational efficiencies. The Hadoop Buyer's Guide is an invaluable resource for those investigating or evaluating Hadoop---from understanding how Hadoop can solve your data challenges, to what to look for when selecting a solution, to comparing vendors, and preparing for implementation and future success. Download the guide, and get everything you need to know about choosing the right Hadoop distribution for your business success.
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big data, big data analytics, hadoop, apache hadoop, structured data, unstructured data, business analytics, metadata, analytics, mapreduce, data, data center, mapr
    
MapR Technologies
Published By: InsideView     Published Date: Apr 28, 2015
This report is for any B2B marketers who must power up their L2RM processes to achieve new customer acquisition, current customer growth, and overall revenue growth goals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.
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revenue growth, acceleration strategy, b2b marketers, operation processes, lead-to-revenue management, new customer acquisition, customer growth
    
InsideView
Published By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
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