We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals.
In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
In this white paper, learn the 7 reasons to consider responsive design for your company's next generation website. With the mobile revolution already present, it is important to know the reasons why you must reconsider the design of your website. Branding, accessibility and cost are big reasons to consider responsive design for your companies website.
Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success.
This free interactive infographic, includes live links that will guide you through a valuable framework for web analysis and gives insight into your overall website performance and visitors' behaviors. Learn how to optimize your visitors' website experiences and turn those experiences into actions.
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.