"Every kind of online interaction—website visits, API calls to mobile apps, and others—is being attacked by bots. Whether it's fraud, scraping, spam, DDoS, espionage, shilling, or simply altering your SEO ranking, bots are wreaking havoc on websites as well as mobile and business applications.
But that’s not all: they’re also messing with your business intelligence (BI). They can skew audience metrics, customer journeys and even ad buys, making business decisions questionable and costly. According to Forrester, ad fraud alone was set to exceed $3.3 billion in 2018.
Not all bots are bad. In fact, your business depends on them. Search engine bots, for example, give your web presence visibility and authority online. Other good bots help you deliver better customer experiences—perhaps a chatbot provides instant customer assistance on your site. What’s important is enabling the good bots and blocking the bad ones."
Published By: BehavioSec
Published Date: Oct 04, 2019
In this case study, a large enterprise with an increasing amount
of off-site work from both work-related travel and a fast-growing
remote workforce, is faced with a unique challenge to ensure
their data security is scalable and impenetrable. Their data access
policies rely on physical access management provided at the
company offices and do not always provide off-site employees
with the ability to complete work-critical tasks. Legacy security
solutions only add burden to productivity, sometimes causing
employees to ignore security protocols in order to simply
complete their work. Upon evaluating security vendors for a
frictionless solution, they selected BehavioSec for its enterprise-grade capabilities with on-premise deployment and integration
with existing legacy risk management systems.
This handbook provides everything you need to know to make your digital presence accessible. It includes a simple and thorough explanation of accessibility, where to begin, quick wins, best practices, tips and tricks, and more.
This report is an attempt to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimise the customer experience across every touchpoint. That aim is commendable but, as our research makes clear, there are serious obstacles along the way.
"The average company uses more than 50 security vendors: firewalls, web proxies, SIEM, appliances, intelligence - and the list goes on. Do you have more security tools than you can handle? There’s an easier way to make the most of your existing investments.
We'll share ways you can reduce security alerts and extend your security off network, anywhere users go, with Cisco Umbrella. Built with a bidirectional API, Cisco Umbrella easily integrates with the other systems in your stack, so you can extend protection from on-premises security appliances to devices and sites beyond your perimeter — and amplify investments you’ve already made.
Read the eBook to learn more about getting more bang for your security buck."
"How does Patagonia create its enviable culture for 2,500
employees across the world, achieve a 4 percent corporate
turnover, and manage to provide on-site childcare?
We sat down with Dean Carter, Patagonia’s head of Shared
Services for Finance, HR, and Legal, to find out what life is like
at the “un-company” and learn Patagonia’s secret for HR
Big Data and analytics workloads represent a new frontier for organizations. Data is being collected from sources that did not exist 10 years ago. Mobile phone data, machine-generated data, and website interaction data are all being collected and analyzed. In addition, as IT budgets are already under pressure, Big Data footprints are getting larger and posing a huge storage challenge. This paper provides information on the issues that Big Data applications pose for storage systems and how choosing the correct storage infrastructure can streamline and consolidate Big Data and analytics applications without breaking the bank.
Organizations are struggling to stop cyberattacks. Time for a different approach? Check out this infographic, based on an independent survey of 3,100 IT managers in 12 countries, and learn more by vising our website at www.pinecc.com
As the first managed services partner for Google Cloud Platform, Rackspace can help you accelerate innovation and cost savings within your retail organisation. With over 2.5 million hours of experience managing over 8000+ ecommerce websites, let us look after the intensive day-to-day operations of the cloud, so that you can focus on achieving your core business objectives.
This paper explores:
• Customer Voices: a look at three customers experiences working and thriving with GCP cloud
• Shopping trends and forecasts for 2019
• What’s on offer with Rackspace and our Fanatical Experience™
Every company markets to consumers differently. From call centers to emails to apps and aggregator sites, orchestrating a relationship marketing strategy requires a bespoke collection of marketing technologies. Marketers have the budgets to spend on CRM, email, mobile and data management, but fitting these capabilities together and ensuring they work with legacy business systems is not easy.
According to the annual report on fraud and internet crime published by the FBI’s Internet Crime Complaint Center (IC3), a staggering total of more than $2.7 billion was lost through online fraud and financial crime in 2018, the last full year available. And according to the Federal Trade Commission (FTC), there were more than 1.4 million fraud reports in that same time period. Many of these fraud events involved brand impersonation or illegal activities conducted via a brand’s website. In other words, the trust and faith the public has in your brand can be used as a cover for illegal activities, making fraudsters’ schemes appear authentic or trustworthy.
To keep the trust within your brand, download the whitepaper to learn how and why identifying and stopping online fraud is essential.
City leaders around the world are working to improve the quality of life and increase the number of useful services for their citizens, businesses, and visitors. Smart city initiatives are gaining attention in several countries, as administrators, industry, and citizens are working together to enhance their communities, cities, regions, and nations. After more than ten years of smart city hype, innovative projects have emerged, but few have provided a disruptive impact on the city system itself. Because every city is different, few of the existing models apply universally. An effective response requires leaders to consider a series of prerequisites: consider the local culture and the people, prioritize basic needs and requests, work at overcoming silos and encourage collaboration across departments, and consider each “smart” initiative as an integral part of an overall city system. A smart city reflects a number of aspirations: efficiency, resiliency, connectedness, innovation, and su
Did you know that those who respond to a proactive online chat invitation are 6 times more likely to buy than the average website visitor? Download this paper for practical advice on using proactive chat to increase sales online sales and customer satisfaction.
A range of application security tools was developed to support the efforts to secure the enterprise from the threat posed by insecure applications. But in the ever-changing landscape of application security, how does an organization choose the right set of tools to mitigate the risks their applications pose to their environment? Equally important, how, when, and by whom are these tools used most effectively?
Composite applications can provide multiple benefits, such as business agility, better utilization of business software assets through code reuse, development efficiencies, and cost optimization. Once companies are skilled at deploying them, many find that they roll out new applications and integrations faster, while maximizing the value of "tried and true" software components.
Published By: Sitecore
Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Published By: Sitecore
Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
Published By: Sitecore
Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
Published By: Sitecore
Published Date: Aug 05, 2009
Organizations see Web content management as a pivotal solution component in driving new business value. Use this Magic Quadrant to understand the fresh vitality in the WCM market and how Gartner rates the leading vendors and their packaged products.
Published By: Marketo
Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience.
Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to:
Integrate web personalization into your marketing strategy
Incorporate cross-channel marketing in your web personalization strategy
Create content to maximize the impact of personalization
Leverage AI and machine learning to provide personalized web content
Measure impact and success
Choose the right web personalization tool for you
Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
The average computer room today has cooling capacity that is nearly four times the IT heat load. Using data from 45 sites reviewed by Upsite Technologies, this white paper will show how you can calculate, benchmark, interpret, and benefit from a simple and practical metric called the Cooling Capacity Factor (CCF).
Calculating the CCF is the quickest and easiest way
to determine cooling infrastructure utilization and
potential gains to be realized by AFM improvements.
Imperva, an APN Security Competency Partner, can help protect your application workloads on AWS with the Imperva SaaS Web Application Security
platform. The Imperva high-capacity network of globally distributed security services protects websites against all types of DDoS threats, including networklevel Layer 3 and Layer 4 volumetric attacks—such as synchronized (SYN) floods and User Datagram Protocol (UDP) floods—and Layer 7 application-level
attacks (including the OWASP Top 10 threats) that attempt to compromise application resources. Harnessing real data about current threats from a global
customer base, both the Web Application Firewall (WAF) and DDoS protection, incorporate an advanced client classification system that blocks malicious
traffic without interfering with legitimate users. Enterprises can easily create custom security rules in the GUI to enforce their specific security policy. In
addition, this versatile solution supports hybrid environments, allowing you to manage th
DigiCert implemented Imperva to protect their hybrid environment. They
were already using Imperva’s WAF on-premises to defend against Layer 7
attacks, known threats, and zero-day attacks to rapidly identify the threats
that required investigation. By expanding their usage of Imperva, DigiCert
was able to extend protection to AWS and maintain their security posture
both during and after migration.
Imperva’s sophisticated threat detection technology draws upon vast
experience in the WAF market. As traffic passes through their network,
advanced client classification technology (together with crowdsourcing
and IP reputation data) automatically analyzes it to identify and block web
application attacks. These include SQL injection, cross-site scripting, illegal
resource access, comment spam, site scraping, malicious bots, and other
top threats. Granular filters and controls reduce false positives and prevent
access from unwanted visitors, while IP address shielding hides the web