Selling isn’t about blasting prospects with generic cold emails. That mile wide and inch deep approach might have worked in 1998, but it’s not going to cut it anymore. You need to connect with your prospects on a level that shows you understand their business and their needs. Sales intelligence is the ultimate must-have in your modern, account based sales toolkit because it allows you to learn more about your prospect and, in turn, sell more successfully.Just like you wouldn’t go on a blind date without a little online stalkingresearch, you shouldn’t call a prospect without understanding who they are, where they work, and what matters to them.At the end of the day, when you understand who you’re selling to, you can solve their problems better. This creates happier customers and prospects who trust you, which leads to more closed deals and more fist bumps all around.
With every new data breach revealed or costly identity-theft case reported, confidence in data security and the protection of private identity information transactions — and overall trust — erodes. This loss of confidence in online services and reputation can have a direct impact on trust from end-users, customers, employees, partners, vendors and more.
With significant advances in criminal threats — both in sophistication and sheer frequency — all enterprises are urged to bolster defenses, authenticate digital identities and safeguard sensitive information.
Entrust offers five specific best practices — with emphasis on strong authentication, identity assurance, mobile enablement and general layered security — that can help protect against targeted attacks now and over the long term.
Small- or medium-sized businesses run on hard work, dedication and loyal customers. But size shouldn’t exclude SMBs from using the proper security technology to protect online customer identities.
That’s why Entrust offers nine simple tips to improve security for SMBs and end-customers alike. From basic techniques like updating software to more advanced authentication strategies, this guide ensure your business is establishing the proper security foundation in today’s hyper-connected world.
Gaining the trust of online customers is vital for the success of any company that transfers sensitive data over the Web. When shopping online, consumers are concerned about identity theft and are therefore wary of providing untrusted sources with their personal information, especially their credit card details. Other types of online businesses require different but equally sensitive information. People are reluctant to provide their national insurance numbers, passwords, or other confidential personal information, or sometimes even just name, address, and phone number. Perhaps the information will be intercepted in transit, they fear, or perhaps the destination itself is manned by imposters with ill intent. The result is an abandoned transaction.
Published By: Symantec
Published Date: Apr 02, 2015
Gaining the trust of online customers is vital for the success of any company that requires sensitive data to be transmitted over the Web. Most consumers are concerned that their sensitive information will be intercepted in-transit, or perhaps the destination web site is manned by imposters with malicious intent.
Read this white paper and learn how to best implement a security strategy that keeps consumers' information secure and instills the confidence they need to proceed with transactions.
Published By: VeriSign
Published Date: Jul 12, 2010
This Essential Series eBook examines the seven reasons customers do business online and offline; discuss how to use that customer's decision-making to build a trustworthy web site; and gives guidance on making a good web site great by adding professionalism and reputation-enhancing visual cues.
Online where the reputation and success of your business is often measured by the trust that your customers have in the security of your website, it is important to understand how you can maintain and build on that trust. To that end, SSL/TLS has been the key to trust on the Internet for more than a decade and will continue to be so when it comes to providing the highest levels of protection against evolving cyber security threats. And while, yes, the technology is sophisticated and leading edge, the goal is simple: to make the Internet safer to transact business—for you, your customers and everyone else with whom you interact online.
Please use this document as a reference to understand the threat landscape and understand how you can protect your company and your infrastructure.
Published By: VeriSign
Published Date: Feb 10, 2011
What companies can do to maximize online sales by increasing customer trust and confidence.
This report looks into the need for trust in ecommerce and the ways in which companies are building it (and, in some cases, undermining it).