"Every kind of online interaction—website visits, API calls to mobile apps, and others—is being attacked by bots. Whether it's fraud, scraping, spam, DDoS, espionage, shilling, or simply altering your SEO ranking, bots are wreaking havoc on websites as well as mobile and business applications.
But that’s not all: they’re also messing with your business intelligence (BI). They can skew audience metrics, customer journeys and even ad buys, making business decisions questionable and costly. According to Forrester, ad fraud alone was set to exceed $3.3 billion in 2018.
Not all bots are bad. In fact, your business depends on them. Search engine bots, for example, give your web presence visibility and authority online. Other good bots help you deliver better customer experiences—perhaps a chatbot provides instant customer assistance on your site. What’s important is enabling the good bots and blocking the bad ones."
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales.
As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue.
Marketing automation platforms automate repetitive
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies.
Why should the target audience care?
Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones.
Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
Published By: Freshdesk
Published Date: Aug 15, 2016
Choosing the right helpdesk software for your team can be a path so perilous that even Hercules’ labours pale in comparison. But the truth is, if you have the right information, it doesn’t have to be that hard.
In this whitepaper, we discuss some of the core things you should know when you shop for a helpdesk solution like:
- Why you need support software and why you need just one tool
- The advantages of hosted helpdesks over on-premise software
- A feature list to help make that shopping experience a little less painful
Published By: Infosys
Published Date: May 30, 2018
Customer loyalty is hard to come by today, amid a growing array of choices, omnipresent discounting and fast changing trends and customer preferences. To cut through the clutter, product retailers are increasingly creating targeted offers tailored to customer preferences, to be delivered through an online platform.
A premium drinks maker was following the same path when they created a mobile loyalty app to push promotions and notifications to customers. But something crucial was missing. See how Infosys helped and the five key takeaways from the project.
Why do so many companies turn to a Content Delivery Network (CDN) to deliver their online videos, websites, and downloads?
It’s simple: The core benefits of a CDN directly improve customer experiences. End-users get the content they want quickly and
reliably with better quality, wherever they are located. More satisfied customers help the organization increase revenue and
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
Published By: Bloomberg
Published Date: Jun 11, 2012
Bloomberg Government (BGOV) is a unique online service that helps business and government leaders understand the business impact of government actions through a combination of in-depth analysis, best-in-class data, analytical tools, and award winning journalism, enabling better decisions. bgov.com
Published By: MindTouch
Published Date: Oct 02, 2019
Understanding the important role that your support content plays (i.e. help docs, user guides, FAQs, troubleshooting steps, product information, etc.) can help organizations avoid creating frustrating journeys for their customers who simply need help. Undervaluing how customers seek answers is a critical oversight. To understand why, it helps to examine the place they’re most likely to start: Google.
Online video’s explosive growth has created tremendous new opportunities for engaging
customers and developing new revenue streams. But despite the fact that video is becoming
increasingly central to many online business strategies, many publishers still lack the tools and
data to understand what factors are important in keeping their audiences engaged.
In this whitepaper, we present data from the first ever large-scale scientific study that shows how
video performance quality affects viewer behavior. The results help to shed light on important
considerations that can help businesses craft a successful online video strategy – boosting their
business bottom line and ultimately reaping the rewards of online video’s vast potential.
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
Breakthroughs in collaboration technology are helping companies of all sizes foster engagement with employees, customers, and partners. However, some organizations are still struggling to align all facets of their organization and as a result misalignment between teams is still a likely scenario. Download this whitepaper to learn how online collaboration can help push productivity in order to allow your organization a competitive edge as a result of increased productivity and a positive return-on-investment.
Organizations must confront the reality that insider attacks are a significant threat and increasing in complexity. Given that so much of an organization's assets and information are online and accessible, organizations must take a proactive approach to defending against the insider attack. This proactive attack should involve a range of solutions that address identity and access management and information protection. Nothing can completely prevent all insider attacks, but those who adopt an aggressive proactive approach can help reduce risk, improve compliance, and enable the IT organization to better support business initiatives.
It goes against every instinct, but displaying negative reviews on your website helps sales online and offline. And that's not all. Bad reviews can also increase customer loyalty and life-time value, provide unbeatable business insight and help you win back unhappy customers
Published By: Mimecast
Published Date: Mar 13, 2017
Mimecast research finds that Office 365 adoption is growing quickly around the globe with 87% of respondents already using Exchange Online or planning to use it within the next twelve months. The survey also finds that email is an important communication channel with over 85% viewing email as critical to the organization. Whether your already on Office 365, executing or planning a migration, this report reveals insights that can help make email more secure and resilient.
Download the eBook, “Using Technology to Help Protect Profits,” now to discover the nuts and bolts for building a successful risk management strategy, and see how new online tools, like the WU EDGE platform, can empower you at every step to help protect profits
Intapp Time provides superior business intelligence thatchangesyour firm’sfundamental relationship with time.Thisunified suite of applications gives timekeepers access to time data and capture wherever they are: in the office, on a mobile device, online and offline.It is user-centric, offering a completely automated option while fullysupporting hands-on tracking—contemporaneous or reconstructionist.Intapp Time helps your business mine time data to reveal new sources of revenue, inform staff decisions, increase project efficiency, and reduce time leakage.
The US retail industry has had an interesting holiday season, marked by high expectations, volatility and distractions, and a reassuringly strong end. While it saw high sales growth - a 4 percent growth over last year, the best in some time - the results have not brought cheer all around. In many respects, the 2016 holiday sales data emphasizes the disruption patterns impacting the retail industry, and validates several predictions about the changing face of retail.
Online and mobile sales continue to grow unabated, at 17 and 44 percent respectively, while in-store traffic saw the highest decline in two years. While none of this is surprising in itself, it helps to highlight the role omni-channel retail will play in the coming years.
DevOps helps drive continuous collaboration with the end-customer, gaining further visibility into online and mobile application usage and its effect on the brick-and-mortar experience. The data your company can derive from this collaboration should be used to continuously validate assumptions made earlier in the development process.
Today’s empowered consumers have high expectations for the companies they do business with. They expect real-time communication, instant information, and the ability to connect in multiple ways. And they want it to be simple. A DevOps approach can help to accomplish this.
Published By: Progress
Published Date: Oct 09, 2017
Get a step ahead, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization. There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and you’ll find living proof that data is a resource that helps build a digital empire. Download this guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.
The world of computing is changing before our eyes. Industries that had a consistent and predictable business model for generations are being turned upside down. In the digital economy, a seamless customer experience is critical. Whether a retailer is exploring new innovative online selling strategies or a bank is determining how to anticipate customer needs for new services – a high performing and scalable IT ecosystem is key to success. At the end of the day, as an IT leader, you need to help your business anticipate opportunities, drive growth and proactively prevent threats to your company’s revenue.
Published By: Trustpilot
Published Date: Oct 26, 2018
If you’ve ever ordered your morning coffee and felt uninspired by the request to participate in an online survey or leave a social review regarding your experience, you probably didn’t have a particularly noteworthy experience. If you’re willing to take time out of your day to leave online feedback, it’s usually because you want to warn people about a bad encounter, or to help them make a better buying decision.
Think the online review phenomena might sometimes have ulterior motives? Read on to see what we uncovered.
91% of shoppers research products online before making a purchase in a brick-and-mortar store. To remain competitive and grow, it's now imperative for retailers to deliver a seamless shopping experience across all channels. Download our new whitepaper to find out how an Enterprise Management solution can help you deliver the experience today's customer expects.
Published By: Salsify
Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall.
This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including:
An analysis of more than 500,000 Amazon search results pages
A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify
Data and stories from individual Salsify customers that invested in product content optimization
Salsify is the product experience management platform for thousands of brands and retailers worldwide.