This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
An online transformation is changing how the world’s most successful B2B companies engage buyers, acquire customers and drive ongoing revenue. To survive this transformation, today’s B2B e-commerce sites must do more than simply exist as a portal for selling products; they must be compelling, relevant and simplify the buying process. This eBook examines the factors and impact of this migration, and describes seven best practices for adapting and succeeding in this new era.
In today’s rapidly evolving commerce space, only the agile seller will survive. In this white paper, learn how flexible and nimble technology that empowers users, rather than relies on IT, will be the determiner of the day.
The world of computing is changing before our eyes. Industries that had a consistent and predictable business model for generations are being turned upside down. In the digital economy, a seamless customer experience is critical. Whether a retailer is exploring new innovative online selling strategies or a bank is determining how to anticipate customer needs for new services – a high performing and scalable IT ecosystem is key to success. At the end of the day, as an IT leader, you need to help your business anticipate opportunities, drive growth and proactively prevent threats to your company’s revenue.
**White Paper Published By: Oracle Voice**
Read this case study to learn how Berkshire Blanket, a consumer products manufacturer, is successfully adding direct to consumer online selling to its previously distributor only business model.
Read this white paper to learn how to:
- Use B2C best practices to meet buyer expectations for enhanced online experiences
- Deliver multiple combinations of products and services for faster, streamlined quoting and ordering
- Support complex buying cycles and selling executions across channels and markets—and around the world"
"Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online.
Read this white paper to learn how to:
Use B2C best practices to meet buyer expectations for enhanced online experiences
Deliver multiple combinations of products and services for faster, streamlined quoting and ordering
Support complex buying cycles and selling executions across channels and markets—and around the world"
If a retailer views “Buy Online, Pickup In-Store” as purely e-commerce, they’re losing. Each transaction in which customers pickup in-store is a chance to add value to the relationship. Whether that means speed, cross-selling, or a unique bit of customer service that amplifies the visit, BOPIS plays just as important a role as the rest of the brick-and-mortar experience. Some trips may not translate to additional purchases right then and there, but the way a retailer handles pickup can dictate how the customer feels about the brand.
To get the most out of BOPIS, retailers should ask themselves a few important questions.
Selling isn’t about blasting prospects with generic cold emails. That mile wide and inch deep approach might have worked in 1998, but it’s not going to cut it anymore. You need to connect with your prospects on a level that shows you understand their business and their needs. Sales intelligence is the ultimate must-have in your modern, account based sales toolkit because it allows you to learn more about your prospect and, in turn, sell more successfully.Just like you wouldn’t go on a blind date without a little online stalkingresearch, you shouldn’t call a prospect without understanding who they are, where they work, and what matters to them.At the end of the day, when you understand who you’re selling to, you can solve their problems better. This creates happier customers and prospects who trust you, which leads to more closed deals and more fist bumps all around.
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand.
But for brands and retailers that want to succeed on Amazon, simply listing your products on the site is not nearly enough. In addition to being proactive and up-to-date with Amazon’s ever-evolving trends and requirements, you must also to take steps to ensure your products and brand stay one step ahead of competitors.
In this eBook, we’ll share some of the most important strategies that online retailers and manufacturing brands should employ to succeed on Amazon including how to optimize your search terms and listings, maximize your advertising options, keep your products competitive and more.