online marketing

Results 101 - 125 of 343Sort Results By: Published Date | Title | Company Name
Published By: iKnowtion     Published Date: Nov 17, 2011
Find out ways to understand the online and offline behavior customers and other impacts associated with this company's online marketing efforts.
Tags : 
customer intelligence, behavioral analysis, customer analytics, channel optimization, iknowtion
    
iKnowtion
Published By: Limelight Networks     Published Date: Feb 14, 2012
Learn how to turn content assets into online consumer engagement andhigher web conversion rates. In this report, you'll find: An overview of content marketing strategies and solutions Keys to content development success Must-haves for content
Tags : 
    
Limelight Networks
Published By: Hubspot     Published Date: Apr 23, 2013
Whether you're just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
Tags : 
online marketing, keyword strategy, website optimization, seo, search engine optimization, blogging, lead generation, social media, increase web traffic
    
Hubspot
Published By: Symantec     Published Date: Feb 04, 2015
Seventy percent of Americans are seriously concerned about identity theft. More than two thirds of online shoppers donít complete their purchase because of price. In the world of e-commerce, you need a targeted marketing strategy to ensure youíre offering customers the reassurance and guarantees they need to browse and buy confidently. Symantecís Norton Shopping Guarantee gives you just that. Online stores are seeing a dramatic return on investment when they use it. For merchants and customers alike, itís satisfaction guaranteed.
Tags : 
e-commerce, identity theft, targeted marketing strategy, reassurance and guarantee, return on investment
    
Symantec
Published By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
Tags : 
b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting, target revenue goals, outbound sales, outbound marketing, demand generation, buying process, marketing productivity, sales productivity, b2b marketing, demand generation, outbound marketing, outbound sales, sales development team
    
LeadGenius
Published By: Rokt     Published Date: Jun 18, 2018
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and social media. But Ė as this study proves Ė the rush of retail therapy is no myth, with the process of shopping making consumers considerably happier and more receptive than other online activities. This report explores the mindset individuals experience when shopping Ė the Transaction MomentTM. As uncovered in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer acquisition. It has been well documented that the thrill of making a purchase causes a rush1 of dopamine, resulting in a powerful sense of achievement that leaves consumers open to buy again. This conclusion is supported by Rokt analytics ó which reveals consumers are up to 7x more likely to engage with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and e-commerce industry. Whether the objective is to acquire
Tags : 
transaction marketing, digital marketing, website monetization, consumer engagement, happy, moment, rokt
    
Rokt
Published By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
Tags : 
acudeo, adwords, beet tv, bright cove, buy video ad, dealer marketing, google ad, hotel marketing, iab, jw player, local business marketing, local tv, local video marketing, long tail tv, online video ad, ova, pre roll, real estate marketing, restaurant marketing, spot tv
    
VIDEOHUB
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when theyíre most likely to buy gas, and how long they stay online while in the stationís cafť. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view ó the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person ó not the device. When you know a customerís interests, wants, and needs ó perhaps even before they do ó youíve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
Tags : 
    
Adobe
Published By: IBM Unica     Published Date: Feb 09, 2012
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
Tags : 
forbes, marketing, customer satisfaction, roi, cmo, marketing solutions, marketing budgets, online marketing, internet marketing
    
IBM Unica
Published By: IBM     Published Date: Oct 24, 2012
As in many areas of technology, the market for web analytics and online marketing solutions have recently undergone consolidation and upheaval. Read on to understand the characteristics to look for in solutions that impact your marketing performance.
Tags : 
ibm, analytics, online marketing, agility, adaptability, reporting, social measurement, mobile measurement
    
IBM
Published By: Adobe     Published Date: Apr 17, 2014
Online video continues to be one of the hottest opportunities for marketingóif you know exactly where to focus your efforts. Our U.S. Digital Video Benchmark can help. Download it now to learn about the rise of video streaming on smartphones, the explosion of TV Everywhere, and the opportunities you should seize in 2014.
Tags : 
adobe, marketing, online marketing, online video marketing, online video, digital marketing, smartphone, video streaming
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, itís time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
Tags : 
adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing, online advertising, internet marketing, media mix, forecasting, social engagement
    
Adobe
Published By: Kenshoo     Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
Tags : 
kenshoo, ticketsnow, cost-per-fan, kenshoo social, marketing, sales, finance
    
Kenshoo
Published By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brandís market success.
Tags : 
crimson hexagon, social media, branding, measuring brand impact, brand impact, social media marketing, online opinion monitoring, opinion monitoring, marketing strategy
    
Crimson Hexagon
Published By: Yext     Published Date: Oct 13, 2014
This whitepaper aims to help marketers understand how to use Google My Business Locations with an overview of the offering and a list of key things to know as you adjust to this new tool.
Tags : 
yext, google, search marketing, geo marketing, google search, google my business, online marketing, geo marketing cloud
    
Yext
    
Mindtree
Published By: Cyphort     Published Date: Jun 28, 2016
Thanks to its convenience, online shopping has become a major trend over the last few years and lets face it, itís here to stay. With the rise of online shopping, marketing experts capitalized on this new avenue to advertise their products. Now your friends nudge you on Facebook to buy a product they love and Google suggests a friendly place across the street where you can get your car fixed. Itís become hard to browse even a few pages without running into an ad and because of this increases, malware experts also saw a new avenue of attack - Malvertising.
Tags : 
downloads, best practices, network management, solutions, technology, advertising
    
Cyphort
Published By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. Itís scattered across platforms, itís diverse, and in its raw form, itís practically unusable. We know, itís a painful truth. The fact of the matter is that having a lot of data doesnít necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilŠ - your download is ready. Enjoy this read!
Tags : 
marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
Tags : 
marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know itís worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
Tags : 
marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Unica     Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
Tags : 
unica, online marketing trends, trends, web analytics, emarketing, social media, mobile, online marketing, web analytics, search engine marketing, social media marketing, website personalization, mobile marketing, on demand marketing solutions
    
Unica
Published By: Unica     Published Date: Mar 02, 2010
Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.
Tags : 
online marketing, web site personalization, web analytics, personalized communications, email marketing, online interaction data, online conversion, unica
    
Unica
Published By: Unica     Published Date: Nov 06, 2009
This white paper helps marketers improve returns by identifying the specific pieces of data to mine for, and apply them to increase marketing returns at every stage of the customer life cycle, both online and offline.
Tags : 
unica, customer analytics, data personal, lifecycle, customer analytics, web behavior, marketing, online marketing
    
Unica
Published By: Unica     Published Date: Sep 23, 2010
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
Tags : 
unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, aberdeen
    
Unica
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14    Next    End
Search Resource Library