A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first.
These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
In the last few months, WR has observed that the SX10 has found its way into offices and small meeting
rooms of many of our enterprise consulting clients. In some cases, the SX10 was the first Cisco video
product ever installed in those environments. This prompted us to take a closer look at this system.
This document contains the results of WR’s independent, third-party testing, and our overall opinions of
the Cisco TelePresence SX10 Quick Set group video conferencing system.1
There is now broad consensus among security professionals that artificial intelligence (AI) technologies can play an important role in reducing cyber risks. Exactly what that role is, however, and how it will evolve over time remains unclear for respondents to a new SANS Institute research study sponsored by BlackBerry Cylance. Opinions varied about the maturity of AI, its benefits and risks, and the baseline requirements for an AI-enabled security solution. Download the report today for the complete survey results and learn: 1) How perceptions of AI vary across industry sectors and organizational roles and responsibilities; 2) How AI technologies compare and contrast with human intelligence; 3) How machine learning is driving advances in the field; 4) What respondents believe to be the greatest risks and benefits of AI; and, 5) The most significant barriers to broader AI adoption.
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic.
We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands.
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Are your collectors FDCPA-compliant when they're on the phone with consumers? There are many options available to call centers and collection agencies. In this white paper, we get through the thoughts and opinions and various voices in the industry.
Media coverage of Second Life typically favors the opinions of industry analysts and naysayers. All too often, the concerns of regular users are overlooked. In October 2007, as part of a larger survey, we asked more than 800 Second Life residents what advice they would give to real-world organizations establishing a presence in Second Life.
In the pages of this eBook, we have gathered opinions and insights from today’s leading social brand strategists and visionaries that address many of these questions.
Like Natanya Anderson’s feature on how Whole Foods Market is
thinking about engagement at the brand and local level that discusses not only where the brand is present, but how messaging changes at these touchpoints.
In their report, “Magic Quadrant for Cloud ERP for Product-Centric Midsize Enterprises,” ¹ Gartner recognized Epicor as a Visionary in the cloud ERP marketplace. Additionally, Epicor scored highest in the ERP Functionality use case in Gartner's critical capabilities report. ²
We believe Gartner’s positioning of Epicor ERP reflects our focus on providing solutions that fit manufacturing businesses to drive growth with greater ease. Read the report from Gartner to learn more.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
While generalizations and opinions abound, viewpoints from this Digital Generation that pertain to talent management are less common. Download this whitepaper to learn more about these young professionals and what works best to attract, motivate, and retain them.
This three-part video blog series is my perspective on Microsoft’s strategy, the evolution of Microsoft Intune, and the critical role MobileIron plays in a Microsoft shop. My opinions are based on publicly available and third-party data plus my analysis of Microsoft’s actions. Part I of this series gives an overview of Microsoft’s strategy, and Part II provides a high-level comparison of MobileIron and Microsoft Intune.
Effectively using and managing information has become critical to driving growth in areas such as pursuing new business opportunities, attracting and retaining customers, and streamlining operations. In the era of big data, you must accommodate a rapidly increasing volume, variety and velocity of data while extracting actionable business insight from that data, faster than ever before.
These needs create a daunting array of workload challenges and place tremendous demands on your underlying IT infrastructure and database systems. This e-book presents six reasons why you should consider a database change, including opinions from industry analysts and real-world customer experiences. Read on to learn more.