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Published By: Oracle     Published Date: Jan 16, 2018
Download this webinar to gain insight on the Data Lake. Learn about the definitions and drivers as well as barriers to Data Lake Success, and Cloud Object Storage.
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Oracle
Published By: Oracle     Published Date: Jan 08, 2018
In the age of the customer, businesses realize the need to take their big data insights further than they have before, in order to win, serve, and retain their customers. Today’s modern company has more data than ever before and is now looking to derive insights from the data that will help propel it forward. As firms move data analytics to the cloud, there is a new set of challenges and barriers to overcome, but with the help of insights-platforms-as-a-service, companies will be able to innovate with data and drive business forward.
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Oracle
Published By: Oracle ZDLRA     Published Date: Jan 10, 2018
Business leaders expect two things from IT: keep mission-critical applications available and high performing 24x7 and, if something does happen, recover to be back in business quickly and without losing any critical data so there is no impact on revenue stream. Of course, there is a gap between this de facto expectation from nontechnical business leaders and what current technology is actually capable of delivering. For mission-critical workloads, which are most often hosted on databases, organizations may choose to implement high availability (HA) technologies within the database to avoid downtime and data loss.
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recovery point, recovery time, backup appliance, san/nas, service level agreement, oracle
    
Oracle ZDLRA
Published By: Oracle ZDLRA     Published Date: Jan 10, 2018
Traditional backup systems fail to meet the database protection and recovery requirements of modern organizations. These systems require ever-growing backup windows, negatively impact performance in mission-critical production databases, and deliver recovery time objectives (RTO) and recovery point objectives (RPO) measured in hours or even days, failing to meet the requirements of high-volume, high transactional databases -- potentially costing millions in lost productivity and revenue, regulatory penalties, and reputation damage due to an outage or data loss.
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data protection, backup speed, recovery, overhead, assurance, storage, efficiency, oracle
    
Oracle ZDLRA
Published By: Dell EMC     Published Date: Feb 07, 2018
VxRail appliances, now leveraging industry leading Dell PowerEdge servers, support business critical applications and workloads in many configurations providing required reliability, availability, flexibility and performance. Every organization has its own set of business critical applications. For instance: - Database applications such as Microsoft SQL server and Oracle - Customer Relationship Management (CRM) applications such as SAP - E-mail applications such as Microsoft Exchange -Collaboration applications, such as Microsoft SharePoint Intel Inside®. Powerful Productivity Outside. Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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Dell EMC
Published By: Oracle Dyn     Published Date: Dec 06, 2017
Secondary DNS (sometimes referred to as multi-DNS) operates in an “always on” manner to complement your existing infrastructure as an additional authoritative DNS service. When an end user’s recursive server initiates a DNS request, both the “primary” DNS service and the “secondary” DNS will respond as soon as they receive the request. The response that reaches the recursive server first will be passed back to the end user, completing their request.
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dns, service, server, infrastructure, technology, business, optimization
    
Oracle Dyn
Published By: Oracle Dyn     Published Date: Dec 06, 2017
DNS speed and reliability are fundamental to the performance of your website and essential to your business. Contact Dyn today to learn how a supplemental DNS service can help you optimize DNS performance and improve user experiences. We can help you determine which multi- DNS option is best for your business and assist with planning and service integration efforts.
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dns, service, management, traffic, vendors, delegation, protocol, traffic
    
Oracle Dyn
Published By: Oracle Dyn     Published Date: Dec 06, 2017
Creating a highly scalable, reliable, and efficient DNS infrastructure takes time, money, and expertise. You can accelerate your success and contain costs with a cloud-based service. Cloud-based DNS also exposes myriad opportunities to leverage the DNS infrastructure for global load balancing and traffic steering across hybrid environments.
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dns, performance, reliability, network, global, anycast, customer, satisfaction
    
Oracle Dyn
Published By: Oracle Dyn     Published Date: Dec 06, 2017
DDoS attacks can impair your website, tarnish your brand, and impact your bottom line. Conventional security products like firewalls and intrusion prevention systems and newer cloud-based scrubbing services can’t protect your DNS infrastructure against today’s increasingly sophisticated attacks. The best way to defend against DDoS attacks is to trust the operation of your DNS infrastructure to a managed service provider that lives and breathes DNS. Best-of-breed managed DNS providers operate global anycast networks that mitigate DDoS threats to keep your online business up and running.
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dns, provider, global, anycast, network, customer, pop, business
    
Oracle Dyn
Published By: Oracle Dyn     Published Date: Dec 06, 2017
The DNS is an often-overlooked protocol. Historically, many companies believed they could either run their own DNS service in-house or simply use a bundled option provided by their hosting or CDN provider. However, with the rise in DDoS attacks and continued migration to the cloud, the mission-critical nature of the DNS has become quite apparent to companies around the world. As a result, many are searching for a managed DNS provider.
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Oracle Dyn
Published By: Oracle Dyn     Published Date: Dec 06, 2017
Every user’s first interaction with your website begins with a series of DNS queries. The Domain Name System (DNS) is a distributed internet database that maps human-readable names to IP addresses, ensuring users reach the correct website when entering a URL. DNS mappings are maintained in special-purpose servers called DNS nameservers. When a user enters your company’s URL, a DNS query is routed to a DNS nameserver containing the address mappings for your company’s internet domain.
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traffic, dns, internet, visibility, programming, interfaces, optimization, routing
    
Oracle Dyn
Published By: Oracle Dyn     Published Date: Dec 06, 2017
In this eBook, we’ll make the case for why you need to rethink DNS from several different and important perspectives. The first is to rethink your DNS choices. Choices around solutions, vendors and configurations that were made several years ago may no longer be optimal in today’s environment. The second is to rethink the importance of DNS for building digital resilience, including the need for a secondary DNS configuration. The third is to rethink the value of DNS as it has evolved to be so much more than simple domain name resolution. Modern DNS with intelligent response capabilities continues to open up new opportunities for traffic steering across hybrid resources.
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scalability, dynamic network, dns, world wide, point of presence, pop, hardware, systems
    
Oracle Dyn
Published By: Oracle Dyn     Published Date: Dec 06, 2017
Today’s network edge is increasingly taking on a critical role in connecting users to the digital content and web services that they need to reach. This is driving a new approach to load balancing that starts at the edge. Powered by DNS, edge-based global load balancing (GLB) steers user traffic to destination endpoints based on IT-defined policies. GLB works independently or in concert with site-based, or on premises, load balancing technologies in a “federated” system. This approach applies load balancing and traffic steering policies at each layer from the user edge to the host—whether virtual or physical—where the request is actually served.
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geo-zoning, path, optimization, resource, asset, balancing, virtual, resource
    
Oracle Dyn
Published By: Oracle Dyn     Published Date: Dec 06, 2017
Before Bad Things Happen – Be Prepared Providing a great user experience is always the goal, and the best way to achieve that is by having a well-thought-out digital business continuity strategy. You can’t always know what type of disruption you’ll face next, but you can be sure that there will be one. It may come in the form of a broken connection but, even more likely, the availability of the application or host. DNS active failover ensures real-time failover to healthy endpoints, allowing you to extend your business continuity solution to the user edge.
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dns, digital, business, geographically, server, online, retailers
    
Oracle Dyn
Published By: Oracle OMC     Published Date: Nov 30, 2017
Oracle Marketing Cloud is an all-in-one solution that helps retail marketers develop direct relationships with customers through seamlessly orchestrated cross-channel digital experiences—online and offline—that facilitate and strengthen customer interactions across a constantly growing list of digital touchpoints. The result is consistent, relevant, and contextual cross channel experiences efficiently orchestrated to customers wherever they are.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
This white paper shares insights gleaned from Demand Gen Report’s own research, along with interviews with industry experts, to dispel five common myths associated with marketing automation. In doing so, it highlights the benefits of using this type of system, explores what it takes to unlock its range of potential, and explains how to apply marketing automation for personalized, buyer-centric marketing.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue. And this data-driven approach is better for your prospects and customers due to relevance. Relationships thrive when you’re communicating in context on a oneto- one basis. Marketing has the opportunity to reinvent itself as a core part of a company’s revenue engine.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead nurturing is about helping buyers along in their educational journey. Thus, it’s most effective when triggered by prospect activity or behaviors. Lead management technologies are often used to automate such real-time marketing. This type of software makes it possible to track leads and automate content delivery while simultaneously collecting behavioral data and triggering corresponding actions.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Innovative delivery and content is THE currency in advertising and only programmatic platforms can deliver the value to the advertiser to ensure the return on these immersive media formats. That movement happened quickly and brands had to still find a way to connect and with the accountability being included, could finally measure success based on more than recall or click through rate (CTR). Programmatic advertising provides for repeatable, automated advertising that allows for exponential success and accountability, which is precisely what advertisers historically were missing and continually seek.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. Yet even the largest and most well-resourced players can’t simply spend their way to success. Competing with Amazon and adjusting to the changing demands of consumers means taking a hard look at the engines driving e-commerce and digital marketing operations, scouring for missed opportunities, and investing in the technologies that will fuel the innovations of tomorrow.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Demandbase and Oracle Eloqua introduce the next generation of B2B marketing by delivering Account-Based Marketing(ABM) directly into your MAS. Download this whitepaper now to learn more!
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Account-based marketing (ABM) is the latest strategy those folks are trying to sell you. But with ABM, there’s one key difference: ABM isn’t a new, unproven idea; it’s a new way of combining proven fundamentals to help B2B marketers (you guessed it) reach the right prospect, at the right time, with the right message. Only this time, it really works.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Your marketing budget and sales staff provide a finite set of parameters around how your business creates revenue. You need a way to get the most out of them while delivering on the brand promise and experience your customers expect. Enter Account-Based Marketing (ABM), the truest way to align your sales organization and marketing operations to drive holistic account interactions that yield higher returns. It’s the next generation of B2B marketing automation. According to Demandbase, “ABM is the process of identifying the companies most likely to buy, and then marketing to them. B2B companies understandably want to focus their marketing dollars on accounts with the highest potential to deliver sustainable revenue.”
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Oracle OMC
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