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Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
It is breathing life into our existing energy resources and creating new opportunities. Better use of data has visible, tangible and immediate results. It is helping energy companies become safer, more reliable and more efficient. This is good for both our wallets and our planet. For more information visit: www.ibm.com/energy or watch our webinar here
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Group M_IBM Q4'19
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: Group M_IBM Q119     Published Date: Jan 10, 2019
It is breathing life into our existing energy resources and creating new opportunities. Better use of data has visible, tangible and immediate results. It is helping energy companies become safer, more reliable and more efficient. This is good for both our wallets and our planet. For more information visit: www.ibm.com/energy or watch our webinar here
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Group M_IBM Q119
Published By: Adobe     Published Date: Jun 26, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also mean evolving corporate or office culture.
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Adobe
Published By: Sparta Social Networks     Published Date: Oct 10, 2008
Available in more than 74 million homes, Oxygen Media (Oh!), the cable-television network co-founded by Oprah Winfrey, was looking for innovative ways to introduce a new weekly television program and drive viewership. The strategy: Launch an $8 million marketing campaign that included an online community where viewers would invite and encourage friends to watch the show. Because the premiere dates of television shows are fixed, the network had to get its online community up and running quickly. Download this case study to learn more.
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sparta, social network, oxygen
    
Sparta Social Networks
Published By: Group M_IBM Q2'19     Published Date: Apr 10, 2019
IBM’s advanced technologies can help energy and utility companies harness their data to increase efficiency and reduce expenditures. Utilities can reduce operating expenses by 20%, while lowering environmental impact.
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Group M_IBM Q2'19
Published By: Group M_IBM Q2'19     Published Date: Apr 10, 2019
IBM’s advanced technologies can help energy and utility companies harness their data to increase efficiency and reduce expenditures. Utilities can reduce operating expenses by 20%, while lowering environmental impact.
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Group M_IBM Q2'19
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