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Published By: SiteSpect     Published Date: Apr 14, 2015
This e-book explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to improve your web and mobile conversions.
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conversion, optimization, conversion optimisation, increase conversion rate, increase conversion rates, increase online conversion rates, increase online conversion rate, increase conversions, increase website conversions, increase web conversions, increase web page conversions, increase site conversions, improve conversion rates, improving website conversion rates, improving site conversion rates
    
SiteSpect
Published By: Okta     Published Date: Jul 27, 2016
IT leaders are finding new opportunities in an era of digital disruption. Read this two page executive brief for a quick overview of how IT is driving growth and increasing efficiency by securely connecting the digital enterprise with customers, partners, suppliers, distributors, and devices.
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identity, idaas, iam, identity lifecycle management, mobile, provisioning, active directory, security, cloud applications.
    
Okta
Published By: Akamai Technologies     Published Date: Apr 25, 2018
APIs are increasingly powering mobile applications, websites, single-page applications, and data sharing. APIs connect across business and technology boundaries—meaning every enterprise has good reason to be developing, delivering, and consuming APIs. Learn more about: How to overcome API latency & traffic spike challenges Options to ensure 100% availability How to design a security stack for your APIs
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api, performance, security, developing, applications, data
    
Akamai Technologies
Published By: TigerText     Published Date: Aug 24, 2016
This white paper highlights the true cost of using pagers in the healthcare industry.
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TigerText
Published By: IBM Watson Health     Published Date: Jul 25, 2018
Most population health management strategies include initiatives to improve clinical outcomes and decrease the cost of care. Read this one-page interview with Dr. Tina Moen, Deputy Chief Health Officer at IBM Watson Health, as she shares the benefits and insights of collaborative medication management, including incorporating pharmacists in population health strategies.
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operational costs, medication management, population health, strategies, pharmacy, pharmaceuticals, hospitals, health systems, quality of care, clinical decision support
    
IBM Watson Health
Published By: Group M_IBM Q2'19     Published Date: May 28, 2019
In our always-on, always-connected world, healthcare consumers expect instant access to customer service, not just from 9 AM to 5 PM. It’s often no longer good enough for health plans to staff call centers during standard business hours. Members today typically want to be able to log in and help themselves to the answers they need from self-service channels whenever they want — and they want the experience to be highly personal. One contact center benchmark study (see next page) revealed self-service channels can be a win-win for both businesses and consumers.1 When done well, self-service solutions can help businesses improve customer satisfaction while reducing costs. And consumers appreciate the convenience of getting answers quickly and efficiently.
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Group M_IBM Q2'19
Published By: Domino Data Lab     Published Date: May 23, 2019
Lessons from the field on managing data science projects and portfolios The ability to manage, scale, and accelerate an entire data science discipline increasingly separates successful organizations from those falling victim to hype and disillusionment. Data science managers have the most important and least understood job of the 21st century. This paper demystifies and elevates the current state of data science management. It identifies best practices to address common struggles around stakeholder alignment, the pace of model delivery, and the measurement of impact. There are seven chapters and 25 pages of insights based on 4+ years of working with leaders in data science such as Allstate, Bayer, and Moody’s Analytics: Chapters: Introduction: Where we are today and where we came from Goals: What are the measures of a high-performing data science organization? Challenges: The symptoms leading to the dark art myth of data science Diagnosis: The true root-causes behind the dark art m
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Domino Data Lab
Published By: Cisco Umbrella EMEA     Published Date: Feb 06, 2019
Do you know what your employees are doing on your network? Do you know about the latest ransomware attack your security team is battling? How about your business partners? Are they secure? With all of these questions swirling around in your head, it’s hard to feel secure about network security. But there is one thing that could help: a solid plan. Perhaps you’re aware that your organization should have a formal incident response plan. Or maybe you already have one. But are you completely clear on all the components that should make up such a plan? Or what to do when things go wrong? Or how to get help when you need it? Over the next few pages, we’ll provide you with some insight to help you build and strengthen your organization’s incident response plan.
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Cisco Umbrella EMEA
Published By: Pardot     Published Date: Mar 06, 2012
Download our "Inbound Marketing Guide" which contains over 20 pages of valuable information that will help you maximize your inbound marketing efforts.
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inbound marketing, inbound marketing guide, inbound marketing best practices
    
Pardot
Published By: Pardot     Published Date: Mar 06, 2012
Download our "Marketing Automation Buyer's Guide" which contains over 20 pages of valuable information for evaluating a marketing automation solution.
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marketing automation, marketing automation vendors, marketing automation guide, b2b marketing automation
    
Pardot
Published By: SAS     Published Date: May 24, 2018
This paper provides an introduction to deep learning, its applications and how SAS supports the creation of deep learning models. It is geared toward a data scientist and includes a step-by-step overview of how to build a deep learning model using deep learning methods developed by SAS. You’ll then be ready to experiment with these methods in SAS Visual Data Mining and Machine Learning. See page 12 for more information on how to access a free software trial. Deep learning is a type of machine learning that trains a computer to perform humanlike tasks, such as recognizing speech, identifying images or making predictions. Instead of organizing data to run through predefined equations, deep learning sets up basic parameters about the data and trains the computer to learn on its own by recognizing patterns using many layers of processing. Deep learning is used strategically in many industries.
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SAS
Published By: MicroStrategy     Published Date: Jan 23, 2019
The MicroStrategy 2018 Global State of Enterprise Analytics Report, which surveyed 500 decision-makers from around the globe, reveals that leading organizations create a competitive edge through their use of data, with 63% experiencing improved efficiency and productivity, 57% realizing faster, more effective decision making, and 51% achieving better financial performance. Other top benefits include improved customer experiences, improved customer acquisition and retention, and the identification and creation of new revenue streams—all keys to digital transformation. What else did the 2018 report reveal? Read all the insights with both global and geo-specific views here. This infographic shares a few highlights from the new 44-page report which serves as a benchmarking resource for all data-driven organizations.
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MicroStrategy
Published By: MicroStrategy     Published Date: Apr 11, 2019
The MicroStrategy 2018 Global State of Enterprise Analytics Report, which surveyed 500 decision-makers from around the globe, reveals that leading organizations create a competitive edge through their use of data, with 63% experiencing improved efficiency and productivity, 57% realizing faster, more effective decision making, and 51% achieving better financial performance. Other top benefits include improved customer experiences, improved customer acquisition and retention, and the identification and creation of new revenue streams—all keys to digital transformation. What else did the 2018 report reveal? Read all the insights with both global and geo-specific views here. This infographic shares a few highlights from the new 44-page report which serves as a benchmarking resource for all data-driven organizations.
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MicroStrategy
Published By: Facebook     Published Date: Mar 07, 2012
The following white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.
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facebook, social media, emergeing marketing, digital marketing, online marketing, social media marketing
    
Facebook
Published By: Facebook     Published Date: Mar 07, 2012
Want practical tips on how to get started and drive value using Facebook? Consider your business connections. Using Facebook you can create awareness and build essential connections. Download the official best practice guide for your page and media strategy on Facebook.
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facebook, social media, marketing, emerging marketing, social media marketing, business tools
    
Facebook
Published By: Advertising.com Sponsored Listings     Published Date: Dec 12, 2011
Advertising.com's premium sponsored listings network gives you an unmatched ability to target your text ads by site, section, or page on the web's most popular sites.
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cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising
    
Advertising.com Sponsored Listings
Published By: Wildfire Interactive     Published Date: Jun 14, 2012
With the debut of Timeline for brands on February 29th, brands and marketers everywhere wondered whether the major changes to fan page functionality would cause noticeable differences in engagement activity. We decided to find out. We ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. We'd like to share the results.
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facebook, marketing, social media, social media campaigns, advertising, timeline, social advertising
    
Wildfire Interactive
Published By: Urban Airship     Published Date: Jul 24, 2017
Have you ever wondered how push notifications impact app user retention rates? This first of its kind study analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not. We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn. This 61 page benchmark report is full of data points, insights and recommendations. Download it to learn about: • The impact of messaging at different intervals in the app user lifecycle • Recommendations on when & what to message to increase new user retention rates • Insights on the data specific to four key verticals - retail, media, sports & recreation and utility & productivity.
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retention rates, push notifications, app traffic, user engagement, user churn
    
Urban Airship
Published By: Splunk     Published Date: Jul 23, 2012
As the largest on-line directory, WhitePages offers a suite of free mobile and internet services that makes it easy to find and connect with people and businesses in the US.
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splunk, whitepages, security, operational intelligence
    
Splunk
Published By: AppNeta     Published Date: Oct 28, 2013
Let’s face it, users are impatient. They demand a blazingly fast experience and accept no substitutes. While the effects of poor performance are obvious, it makes one wonder about the relationship between client latency and the “perception of speed”. After all, the user can trigger many state change events (page load, submit a form, interact with a visualization, etc.) and all these events have an associated latency to the client. However, are certain types of latency more noticeable to the user then others?
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appneta, web applications, applications, applications latency, web applications latency, latency, client latency, time to first byte, ttfb, lag time, html, dom tree, css, stylesheet, content delivery network, cdn, javascript, network application, application performance management
    
AppNeta
Published By: AppNeta     Published Date: Oct 28, 2013
Performance for end users is the metric by which most businesses judge their web applications’ performance: is the responsiveness of the application an asset or a liability to the business? Studies show that users are growing more and more demanding, while average page-loads are getting bigger and bigger. Combine that with frequent releases and cross-business updates, and pretty soon the optimization job is never quite done.
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appneta, application performance, rum, real user monitoring, synthetic monitoring, optimization, application performance management, apm, application operations, synthetic transaction monitoring, javascript, css, ajax, infastructure monitoring, transaction tracing, customer satisfaction
    
AppNeta
Published By: Marketo     Published Date: Dec 14, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
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marketo, mobile marketing, guide, strategy, mobile app
    
Marketo
Published By: Salesforce     Published Date: Nov 09, 2018
For the second annual “State of Service” report, Salesforce Research surveyed more than 2,600 customer service professionals worldwide to discover: • How service leaders are responding to heightened customer demands • Which habits are hallmarks of top service teams • How smart tech is impacting service protocols In this report, high-performing service teams are the top 14% who rate both their service performance and performance versus competitors as excellent. See page 3 for further information on performance.
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Salesforce
Published By: Oracle     Published Date: Feb 21, 2018
A basic chatbot isn’t that hard to build. In JavaScript, write a public REST endpoint to connect a Facebook page to some chat logic (botly is a popular option) and deploy the whole thing to run on a cloud platform. Zoom out to the bigger picture, though, and you see that Facebook is just one channel. If you use Skype, Slack, Kik, and digital voice assistants, you’ll have to build six or eight of these endpoints straight away. And chatbots are being asked to handle ever more complex responses, so you better build on a platform of machine learning and natural language processing to keep up. That’s why the question enterprise developers should be asking is not “Which chatbot service do I start with?” but “Which platform will let me crank out a chatbot today and also support multiple channels and integrate with back-end systems as these chatbots take off?”
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Oracle
Published By: OpenText     Published Date: Sep 27, 2017
Today’s manufacturers need to ensure their production facilities are available 24/7. Ensuring that production lines are operating smoothly, associated utilities supplies are maintained correctly and production stoppages are minimized can significantly help to reduce the operational costs and boost the profits of today’s manufacturing operations.
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opentext, manufacturing, digital, plant asset management, operational cost, profits
    
OpenText
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