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Published By: PGi     Published Date: Nov 07, 2018
Pour résumer plus simplement, l’UX est ce qu’un individu ressent lorsqu’il interagit avec une solution, une plate-forme ou un appareil. L’interface utilisateur (UI) englobe quant à elle tous les éléments visuels que vous utilisez pour interagir avec une solution, une plate-forme ou un appareil. Cela inclut tous les éléments (écrans, pages, etc.), y compris les icônes et les boutons sur lesquels vous cliquez.
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PGi
Published By: Adobe     Published Date: Apr 22, 2016
The following pages illustrate why this alignment is essential in the emerging world of the hyperconnected customer.
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customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Les entreprises leaders reconnaissent que l’alignement de la direction, de la structure organisationnelle, des canaux et des investissements technologiques est essentiel pour offrir une expérience client unifiée, que ce soit en ligne, sur un mobile ou en personne. Les pages suivantes illustrent les raisons pour lesquelles cet alignement est capital dans le nouveau monde du client ultra-connecté.
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customer experience, marketing
    
Adobe
Published By: Socialbakers     Published Date: Jan 20, 2015
Managing a large Facebook Page (500,000+ Fans) comes with a unique set of challenges. While it’s great to have a large audience - it provides fantastic opportunities to generate high ROI from social - an audience of such scale comes with equally fantastic challenges. You need to be prepared in order to succeed.
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how to manage large facebook pages, facebook pages with a large audience, challenges of large facebook pages, optimize facebook content, tips for managing large facebook pages, large facebook pages
    
Socialbakers
Published By: Akamai Technologies     Published Date: Apr 13, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Red Hat     Published Date: Feb 22, 2019
De nombreuses entreprises ont investi massivement pour se doter d'une infrastructure et de plateformes qui forment la base de leur environnement informatique. Mais au fil des années et de l'acquisition et de l'ajout de nouveaux systèmes, la dette technique s'accumule. Les infrastructures, applications et processus vieillissants génèrent des problèmes de coûts, d'entretien et de sécurité.— En parallèle, les entreprises concernées doivent impérativement se moderniser et mettre en œuvre de nouvelles technologies pour rester compétitives. Pour cela, elles doivent déplacer ou migrer leurs charges de travail vers des plateformes capables de leur apporter davantage d'efficacité, de sécurité et de flexibilité.
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Red Hat
Published By: Proofpoint     Published Date: Jun 22, 2017
Human targeted attacks continued to lead the pack in 2016. Attackers’ used automation and personalisation to increase the volume and click-through rates of their campaigns. Taking a page from the B2B e-marketer’s playbook, cyber criminals are adopting marketing best practices and sending their campaigns on Tuesdays and Thursdays when click-through rates are higher. Meanwhile, BEC and credential phishing attacks targeted the human factor directly--no technical exploits needed. Instead, they used social engineering to persuade victims into sending money, sensitive information and account credentials. Timing is everything—attackers know that hitting your employees with a well-crafted email at the just the right time produces the best results. Of course, this varies by region. So if you are responsible for worldwide SecOps, you need visibility into not only attack patterns but also when and which employees tend to click.
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security solutions, ransomware, security technologies, protection technologies, malicious email, it security, server protection
    
Proofpoint
Published By: Salesforce     Published Date: Jan 06, 2016
Today, Salesforce is about to evolve— again— from the CRM you know and love, to a beautiful, streamlined, selling machine. This new stage in Salesforce’s evolution is a culmination of everything we’re about: speed, intelligence, innovation, and success. In the following pages, we’d like to introduce you to the Lightning Experience – A Whole New Salesforce, A Whole New Way to Sell.
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Salesforce
Published By: HPE Network Virtualization     Published Date: Jan 05, 2016
It’s simple and free! Enter your website URL to execute the test and you will receive an email with your custom 20+ page results within minutes. The report will show you exactly what is impacting your user’s experience so you can optimize to insure you are delivering amazing apps.
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HPE Network Virtualization
Published By: Dynatrace     Published Date: Apr 26, 2017
It's impossible to optimize every page and action of every transaction for every device and user location...you need to identify the pages and actions that matter most and build an optimization plan. This report details how T-Mobile did exactly that, and how you can do the same: Base your plan on your own business and visitor data Correlate performance to transaction completion rate Determine where you'll see the most return for your technology and time investment Download the report to read more.
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digital experience, digital experience monitoring
    
Dynatrace
Published By: Salesforce     Published Date: Jan 12, 2016
In the following pages, we’d like to introduce you to the Lightning Experience – A Whole New Salesforce, A Whole New Way to Sell.
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Salesforce
Published By: Optimizely     Published Date: Apr 06, 2018
We live in the age of the consumer. Across touchpoints, customer expectations for digital interactions and brand experiences are evolving. Today, it is critical for organizations to deliver high-performing, personalized encounters across the customer journey. To drive innovation and stay competitive, organizations need to reorient towards the customer—which means being able to understand their needs, adapt to their expectations, and quickly make improvements. But pinpointing where to make iterations across your tactics and digital entities like websites and landing pages can be a difficult task—especially in today’s multi-touch environment.
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Optimizely
Published By: SAS     Published Date: Aug 01, 2018
Journey to the Core of Customer Centricity 20 page paper by TM Forum covering: digital transformation in Telco, customer journey analytics, data driven customer experience and real time marketing
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SAS
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that they’ll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers — then get ready to put what you’ve learned into practice!
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marketing automation, marketing team, sales team, b2b, lead nurture, lead qualification, social data, selling process
    
Salesforce Pardot
Published By: Dun & Bradstreet     Published Date: Jun 08, 2016
THE B2B MARKETERS GUIDE TO THE WORLD OF PROGRAMMATIC ADVERTISING While some in the B2B world are quickly jumping on the programmatic advertising bandwagon, many more don’t know the first thing about it or what the benefits are. That’s probably why you’re checking out this nifty little guide right now. Whether you’re a beginner with a basic curiosity about programmatic, or you have already executed a programmatic ad buy but want to learn more, you’ve come to the right place. After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign. You’ll discover exactly why Programmatic Matters.
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Dun & Bradstreet
Published By: MobileIron     Published Date: Nov 14, 2017
Traditional identity-based security models cannot secure your business data from the latest mobile-cloud threats, including unsecured devices, unmanaged apps, and unsanctioned cloud services. To keep business data secure in the mobile-cloud world, you need a new security model that checks the state and health of devices, apps, and cloud services before letting them get to your data.
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MobileIron
Published By: MobileIron     Published Date: Nov 16, 2017
Traditional identity-based security models cannot secure your business data from the latest mobile-cloud threats, including unsecured devices, unmanaged apps, and unsanctioned cloud services. To keep business data secure in the mobile-cloud world, you need a new security model that checks the state and health of devices, apps, and cloud services before letting them get to your data. Download the one pager now to learn more.
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MobileIron
Published By: Dynatrace     Published Date: May 20, 2016
This report details how T-Mobile did exactly that, and how you can do the same: - Base your plan on your own business and visitor data - Correlate performance to transaction completion rate - Determine where you'll see the most return for your technology and time investment
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dynatrace, software development, devops, tmobile, digital performance, speed
    
Dynatrace
Published By: Lucidworks     Published Date: Aug 24, 2016
Online search functionality should feel seamless. Type what you’re looking for, and watch it appear instantly—like magic. No stumbling through category hierarchies or landing pages; just fast, accurate, search results pointing you to exactly what you want. Unfortunately, ecommerce search isn’t quite there yet. Download this eBook to learn 12 must-have query types to optimize your organization's eCommerce search.
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query types, search engine optimization, seo, search functionality, search results, ecommerce search
    
Lucidworks
Published By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 11, 2017
Despite the rise in chat adoption, many organizations are still not providing the service their customers expect. That’s why it’s essential to follow proven best practices, including defining goals, identifying key metrics, and appropriately hiring and training staff. With these foundations in place, organizations can establish routing and queuing practices, before customizing the solution to meet their specific needs, and fine-tuning analytics to further improve performance. To learn more about how Oracle Chat Cloud Service can improve CSAT, customer loyalty, and revenue for your organization, visit oracle.com/goto/chatbestpractices
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home page support, faq escalation, points of right-channeling, frustration points, page headers and footers, business driver, chat channel, customer satisfaction
    
Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
Published By: IBM Watson Health     Published Date: Dec 11, 2018
This one-page interview describes the importance of providing clinicians with access to evidence-based information and discusses how artificial intelligence can help deliver that information quickly at the point-of-care.
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hospitals, health systems, artificial intelligence, data, cognitive insights, value-based care, evidence-based, healthcare technology
    
IBM Watson Health
Published By: PGi     Published Date: May 03, 2019
It’s true that webinars and webcasts are a great way to generate leads, launch products and interact with prospects. Yet, when it comes to attendance, less than half of those who register join the online events. Meaning, regardless of how great the content is in your webinar or webcast, it doesn’t have much meaning if no one’s attending! There are plenty of effective ways to promote your online event and up your attendance rate. Some traditional ideas include creating landing pages, promoting the event on your company’s home page and sharing across social media channels. Here are a few additional out-of-the-box ideas from Team GlobalMeet that are simple and surprisingly effective ways to make sure you not only drive awareness for your event but can also get people excited to attend!
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PGi
Published By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Salsify     Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact. This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf. You will learn: How to think creatively about the most relevant enhanced content to include in your story How to scale your brand content across your most important retailer sites, including Amazon and Walmart How to measure the most important KPIs to communicate the impact of rich media Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Uberall     Published Date: Apr 12, 2019
With this guide you will discover:
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listings, engage, uberall, industry insights, google my business, location marketing, local seo, local search
    
Uberall
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