Download Putting Email Marketing in Context to learn:
- How to overcome common challenges of personalisation and email
- Best practices for implementing contextual email on a low budget
- How to measure the effect of your contextual marketing campaigns
Beyond a customer’s digital profile is their real-world identity. Knowing this information and how it fits into the full customer journey is critical. Along with in-store purchase data, you can also gain insight into their brick-and-mortar buying habits, like the time of day they’re most likely to shop, the average time spent in a store, the frequency of their visits or the categories of products for which they shopped.