Published By: Cognizant
Published Date: Oct 23, 2018
Thereís plenty of room in the digital economy for traditional retailers, as long as they shift focus from the products they offer to the experiences they provide, blending the physical and digital worlds to offer distinct and personalized shopping experiences and unleashing the untapped power of emerging new ecosystems.
At the heart of retailís ongoing transformation is a shift in focus from the point of sale to the point of experience. Retailers that will thrive and prosper in the digital economy will be those that think beyond the products they sell to providing hyper-personalized shopping experiences that surprise and delight the consumer at each interaction, regardless of channel or touchpoint.
This white paper illuminates these strategic imperatives and delivers actionable recommendations to established retailers seeking to convert challenge into opportunity amid growing concern that they should merely concede victory to digitally-native companies.
Omnichannel, in its most complete definition, means taking into account individual customer needs and perspectives to create seamless customer experience within and across multiple channels. The customer is in control, which creates amazing customer experiences and reduces friction for users and the business.
With a true omnichannel experience, each conversation is a continuation from the last and customers donít have to reiterate their problems multiple times to multiple people. It provides better insights into a customerís next action, and it enables more personalized product recommendations and proactive outreach. Through technology and analytics, brands can improve their operational efficiency, optimize their channel mix, and take advantage of lower-cost channels, all while enabling a better experience for their customers.
Learn how online merchants can use recommendations technology to provide shoppers with a personalized website experience. Find out what key characteristics you need in a recommendations engine, and explore strategies to increase sales and customer satisfaction.
Assure your online store not only survives but thrives in these challenging economic times. Download “Increasing Revenue with Micro-Targeted Product Recommendations” by ChoiceStream - the premier personalization service provider. Learn how personalized product recommendations can increase purchases, revenue and customer loyalty for your online store.
Published By: Crownpeak
Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.