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Published By: Akamai     Published Date: Jun 04, 2010
Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics.
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akamai, predictive, online advertising, tracking pixels, online shopping, in-market, site visitors, performance marketing
    
Akamai
Published By: AdHawk     Published Date: Nov 08, 2017
You could spend all day reading about Facebook Ads, but none of that matters if you canít gather insights about your ROI. Conversion tracking solves this!
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AdHawk
Published By: Ensighten     Published Date: Jul 17, 2012
Learn how Tag Management Systems optimize deployment, performance and ROI of digital marketing, while accelerating page load. Add, remove and modify all third-party services like web analytics and conversion pixels via a single interface.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load time, ad pixels, conversion pixels, digital marketing applications, conversion tracking, website tagging, tag management systems, tms
    
Ensighten
Published By: Ensighten     Published Date: Aug 02, 2012
Watch the playback on the hidden costs of website Javascript tagging in time, resources, page speed and stability. Hear the benefits of tag management systems and what to look for, plus hear how Sony increased web analytics ROI, while speeding page load.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load times, ad pixels, conversion pixels, digital marketing applications, conversion tracking pixels, website tagging, google analytics, sitecatalyst, omniture, website visitor tracking, third-party cookies
    
Ensighten
Published By: Mirror Image Internet     Published Date: Jun 07, 2012
This white paper discusses 5 sure-fire ways you can make your advertising technologies perform better to deliver significant business value.
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advertising, ad ops, ad tech, display advertising, online advertising, targeting, data, mobile advertising, dsp, rtb, ad networks, ad exchanges, iab, banner ads, clickthrough, pixel, pixel tracking, mobile device detection, video advertising, interactive advertising
    
Mirror Image Internet
Published By: Tealium     Published Date: Dec 15, 2011
Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.
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tag management, tag management system, universal tag, container tag, pixel management, site performance, web analytics, web analytics implementation, marketing attribution, integrated marketing, digital marketing, page tag, site tag, site speed, tagging, page code, tracking code, omniture, google analytics, webtrends
    
Tealium
Published By: Tealium     Published Date: Dec 15, 2011
In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.
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tag management, tag management system, universal tag, container tag, pixel management, site performance, web analytics, web analytics implementation, marketing attribution, integrated marketing, digital marketing, page tag, site tag, site speed, tagging, page code, tracking code, omniture, google analytics, webtrends
    
Tealium
Published By: Safe Software     Published Date: Aug 21, 2009
This paper by S. Raghavendran of Pixel Infotek Pvt Ltd on GIS Interoperability and Spatial ETL solutions was presented at the GSDI conference in India and provides an excellent description of the interoperability challenges that Safe's products address.
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spatial, geographic information system, geographic information systems, geological, information management, data processing, database, data transfer, safe, safe software
    
Safe Software
Published By: Secure Computing     Published Date: Nov 20, 2006
Spammers have now fired a new barrage of image spam using randomized images that appear identical to the human eye, yet appear to be entirely unique to most anti-spam software. Many of the changes to the images contained within spam messages are so subtle that they require a pixel-by-pixel examination of the image in order to detect the differences.  Read how Secure Computing effectively addresses this problem.
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security, anti spam, email security, image spam, malware, spyware, crimeware, intrusion prevention, it management, phishing, secure computing, securecomputing
    
Secure Computing
Published By: FPSN, LLC     Published Date: Jan 03, 2011
Creating awareness to the current state of video surveillance used for the majority of US businesses and what technology allows for the most effective systems for green usage, higher detail quality and overall smart purchases
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ip based, megapixel, surveillance, public safety, mobile video, spy cameras, wireless, cctv, network video, outdoor surveillance, crime video, green energy
    
FPSN, LLC
Published By: Rocket Fuel     Published Date: Jun 26, 2012
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
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rocketfuel, marketing, mobile, social media, digital marketing, branding
    
Rocket Fuel
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