voke Names Coverity as a Transformational Company in the Testing Market Coverity has been rated as a Transformational company in the voke, inc. Market Mover Array Report for Testing Platforms. Coverity's rating is recognition of the impact that Coverity's software integrity strategy is making in shaping the future of the testing market.
Rapid7's CSO and Chief Architect of Metasploit leads this webcast which covers the most critical java-based security flaws and demonstrates the use of Metasploit in exploiting them. The target list includes web browsers, mobile platforms, embedded devices, application servers, and RPC services.
Published By: Engagio
Published Date: Jun 28, 2018
ooking for an Account Based Marketing solution? Read The Forrester New Wave™: ABM Platforms, Q2 2018 2018 Forrester Wave Report to learn why Engagio was named a strong performer. Customers praised Engagio’s ability to orchestrate marketing and sales motions as well as the breadth and depth of its analytics and assessment capabilities.
Read to discover:
- The 14 ABM providers that matter the most and how they stack up
- How to select the right technology partner for your ABM needs
- The Forrester ABM platform evaluation criteria used
- Why Engagio was named a Strong Performer
Organizations have traditionally viewed vulnerability scanners as a tactical product, largely commoditized and only providing value around audit time. But with limited resources and a real need to reduce risk, organizations need the ability to pull in threat-related data, combine it with an understanding of what is vulnerable, and figure out what is at risk.
This report from Securosis outlines how yesterday's vulnerability scanners are evolving to meet this need, emerging as a much more strategic component of an organization's control set than in the past.
Learn how vulnerability scanners are evolving to provide real value beyond vulnerability reports for auditors - emerging as a strategic component helping organizations effectively lower risks.
Insurers are discovering the power of conjoining advanced technologies for collaboration, social media and mobile with business processes. The result is social business, which embeds advanced technology tools, media and practices into the ongoing activities of the organization. Social business reaches across the enterprise and then extends to customers and partners. Read this white paper to learn more.
Traditionally companies had just two choices for their integration needs, complex and expensive platforms like EAI or write custom code. Learn about the "hidden costs" of custom code and discover five reasons why companies are switching to Integration Appliances that use a simple “configuration, not coding” approach to integration.
Traditionally companies had only two choices for integrating SAP solutions, complex and expensive platforms like EAI or write custom code. Integration Appliances offer companies a third option, one that dramatically simplifies and accelerates SAP integration by using a “configuration, not coding” approach to rapidly connect SAP applications with a wide variety of applications, without burdening specialist resources.
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important.
Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc.
Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective?
Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
View this webcast from iCIMS to learn wyas to take your employee referral program to the next level with the use of social media and how to use best-of-breed tech to optimize your job postings over SEO and mobile platforms.
Successful mobile apps, especially enterprise mobile apps, typically need to interact with a well-architected set of back-end services, but most mobile app developers are more skilled at client-side front-end development. Enter mobile back-end-as-a-service (BaaS), a new set of hosted platforms that addresses the gap between front-end development proficiency and back-end infrastructure requirements. Enterprise-class back-end-as-a-service addresses scalability while providing an integration platform into existing enterprise services. Use this research as your guidebook to navigating the emerging BaaS landscape.
This Clearslide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forrester's own market data and a custom study of the same audience.
This ClearSlide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forrester’s own market data and a custom study of the same audience.
Did you know that if you improve at something 1% each day, you will be twice as good at it in just 2 ½ months? Imagine getting 2x better results from your break-in emails or cold calls.
In this guide, you'll learn 10 ways that you can improve your results with easy changes to what you’re doing each day. From testing your email anatomy to using personalized video to break-in to new accounts, you’ll learn actionable tips that you starting using TODAY.
Published By: Marketo
Published Date: Oct 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
This Gigaom Research report aims to help technology decision-makers better understand:
- What the modern workforce thinks it needs to succeed in this rapidly changing world of mobile-first communications and new work-collaboration technologies
- How IT is supporting those needs and overall corporate objectives
- If there are gaps between worker expectations and IT requirements, and how technology buyers can address them
Download this Gigaom Research white paper to learn more.
In this workbook, we’ve presented the most commonly referenced mobile solution criteria for retailers in 2015. For the purposes of this guide, we’ve defined mobile solution providers as companies that bring together a productized mobile technology platform with creative and strategy services that are focused on improving mobile metrics.
ESG is seeing a new focus on platforms designed to support both development and integration. The need to address integration is akin to the elephant in the room—everyone is aware of the situation but nobody has a good way to resolve it. The siloed heterogeneous environment that defines IT today needs a pragmatic approach to bringing together application integration and mobilization. However, the resolution to the integration problem cannot just be addressed from a data or messaging perspective. Context and process is needed to bind these systems together in a meaningful way.
Published By: Brandwatch
Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
Published By: Brandwatch
Published Date: Aug 23, 2016
In this Brandwatch report, explore why it is critical that retail brands understand how they’re performing online, and how they can better connect with their online customers by using social data. Also, discover where brands including Amazon, Target and Walgreens rank on the Retail Social Index.