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Published By: Sitecore     Published Date: Dec 06, 2016
Download “When content meets commerce: How to make it a perfect relationship,” to help you more quickly and effectively shape your digital experience platforms around the needs of your customers.
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Sitecore
Published By: IBM     Published Date: Sep 30, 2013
Insurers are discovering the power of conjoining advanced technologies for collaboration, social media and mobile with business processes. The result is social business, which embeds advanced technology tools, media and practices into the ongoing activities of the organization. Social business reaches across the enterprise and then extends to customers and partners. Read this white paper to learn more.
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ibm, social business, insurance, social media, media technology, it platforms, customer service
    
IBM
Published By: Cast Iron Systems     Published Date: Feb 14, 2008
Traditionally companies had just two choices for their integration needs, complex and expensive platforms like EAI or write custom code. Learn about the "hidden costs" of custom code and discover five reasons why companies are switching to Integration Appliances that use a simple “configuration, not coding” approach to integration.
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integration, enterprise application integration, eai, application integration, castiron, cast iron
    
Cast Iron Systems
Published By: Cast Iron Systems     Published Date: Feb 14, 2008
Traditionally companies had only two choices for integrating SAP solutions, complex and expensive platforms like EAI or write custom code. Integration Appliances offer companies a third option, one that dramatically simplifies and accelerates SAP integration by using a “configuration, not coding” approach to rapidly connect SAP applications with a wide variety of applications, without burdening specialist resources.
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eai, sap, castiron, cast iron, enterprise resource planning, erp, crm systems
    
Cast Iron Systems
Published By: White Horse     Published Date: Sep 27, 2010
A social media management platform can take your brand's social presence to new heights. This Webinar provides a side-by-side comparison of the product features and pricing for ten of the top tools.
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social media, interactive marketing, marketing, social media tools, social media management platform
    
White Horse
Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility
Published By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
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MoreVisibility
Published By: iCIMS     Published Date: Sep 30, 2013
View this webcast from iCIMS to learn wyas to take your employee referral program to the next level with the use of social media and how to use best-of-breed tech to optimize your job postings over SEO and mobile platforms.
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icims, social recruiting, new employees, hiring management, new talent, talent pool
    
iCIMS
Published By: Salesforce.com     Published Date: Apr 16, 2013
Successful mobile apps, especially enterprise mobile apps, typically need to interact with a well-architected set of back-end services, but most mobile app developers are more skilled at client-side front-end development. Enter mobile back-end-as-a-service (BaaS), a new set of hosted platforms that addresses the gap between front-end development proficiency and back-end infrastructure requirements. Enterprise-class back-end-as-a-service addresses scalability while providing an integration platform into existing enterprise services. Use this research as your guidebook to navigating the emerging BaaS landscape.
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cloud mobile development, applications, baas, back end as a service, mobile application development, apps, mobile applications, enterprise
    
Salesforce.com
Published By: ClearSlide, Inc     Published Date: Nov 06, 2013
This Clearslide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forrester's own market data and a custom study of the same audience.
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sales engagement plafform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking
    
ClearSlide, Inc
Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
This ClearSlide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forrester’s own market data and a custom study of the same audience.
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sales, increasing productivity, increasing revenue, sales performance optimization, sales performance, sales engagement
    
ClearSlide, Inc
Published By: ClearSlide, Inc     Published Date: Mar 09, 2015
Did you know that if you improve at something 1% each day, you will be twice as good at it in just 2 ½ months? Imagine getting 2x better results from your break-in emails or cold calls. In this guide, you'll learn 10 ways that you can improve your results with easy changes to what you’re doing each day. From testing your email anatomy to using personalized video to break-in to new accounts, you’ll learn actionable tips that you starting using TODAY.
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sales strategies, sales practices, best practices, sales engagement platforms, sales tools
    
ClearSlide, Inc
Published By: Dell Software     Published Date: Aug 07, 2014
Application and data integration doesn't have to be slow and expensive. Learn how cloud-based integration platforms dramatically speed results and lower costs in this white paper by Bloor Research.
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data, data integration, cloud, cloud-based integration, enterprise, application
    
Dell Software
Published By: Marketo     Published Date: Oct 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, marketing automation, map, marketing automation platforms, lead nurturing, lead scoring, crm
    
Marketo
Published By: Adobe     Published Date: Apr 13, 2015
This Gigaom Research report aims to help technology decision-makers better understand: - What the modern workforce thinks it needs to succeed in this rapidly changing world of mobile-first communications and new work-collaboration technologies - How IT is supporting those needs and overall corporate objectives - If there are gaps between worker expectations and IT requirements, and how technology buyers can address them Download this Gigaom Research white paper to learn more.
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adobe, modern workforce, platform support, platform productivity, it support, work-collaboration technologies
    
Adobe
Published By: Mobify     Published Date: Apr 20, 2015
In this workbook, we’ve presented the most commonly referenced mobile solution criteria for retailers in 2015. For the purposes of this guide, we’ve defined mobile solution providers as companies that bring together a productized mobile technology platform with creative and strategy services that are focused on improving mobile metrics.
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mobile solutions, mobify, mobile solution criteria, mobile technology platforms, mobile metrics
    
Mobify
Published By: MobileForce Software     Published Date: Nov 19, 2014
ESG is seeing a new focus on platforms designed to support both development and integration. The need to address integration is akin to the elephant in the room—everyone is aware of the situation but nobody has a good way to resolve it. The siloed heterogeneous environment that defines IT today needs a pragmatic approach to bringing together application integration and mobilization. However, the resolution to the integration problem cannot just be addressed from a data or messaging perspective. Context and process is needed to bind these systems together in a meaningful way.
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integration, enterprise application, mobilization, development, data, messaging perspective, platform
    
MobileForce Software
Published By: Brandwatch     Published Date: Aug 23, 2016
This whitepaper offers an inside look into how social consumer market insights work at the world’s biggest brands and agencies.
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening
    
Brandwatch
Published By: Brandwatch     Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
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social media, consumer technology, social listening, b2b marketing, social data, social insights, consumer insights, social intelligence
    
Brandwatch
Published By: Brandwatch     Published Date: Aug 23, 2016
In this Brandwatch report, explore why it is critical that retail brands understand how they’re performing online, and how they can better connect with their online customers by using social data. Also, discover where brands including Amazon, Target and Walgreens rank on the Retail Social Index.
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social media, social listening, social data, social insights, retail, retail industry, social index, social intelligence
    
Brandwatch
Published By: Brandwatch     Published Date: Nov 03, 2016
Learn how social media intelligence can fill gaps in your research mix. We provide six unique benefits of social media research, four key layers of the social intelligence stack and eight core applications of social media data for modern businesses.
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening
    
Brandwatch
Published By: Brandwatch     Published Date: Nov 03, 2016
This report analyzes the social activity of 450 organizations and their consumers, in 15 industries. Download for access to The Social Industries Index, social engagement benchmarks, consumer & audience insights, and industry-specific research
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening
    
Brandwatch
Published By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping
    
Acquia
Published By: Cloud Sherpas     Published Date: Aug 13, 2015
In the Top 5 Reasons Why Enterprises Are Going Google, Cloud Sherpas explores why leading organizations like these have prepared for the digital workplace of tomorrow by moving their email and collaboration platforms to Google Apps for Work, such as: Eliminating the need to manage hardware or software Embracing a mobile, BYOD culture Reducing IT costs and infrastructure
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google enterprise solutions, google cloud applications, business cloud apps, google apps for business training, google app migration, migrating to google apps, cloud apps for business, google app development
    
Cloud Sherpas
Published By: WePow     Published Date: Sep 02, 2015
Most organizations ignore key signs that determine whether or not their recruiting process needs improvement. Read this free article to learn about new HR solutions, like video interviewing platforms, which make recruiting processes more efficient.
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video interview, hr technology, recruitment, recruiting, candidate screening, talent acquisition, digital interviewing, interview tips
    
WePow
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