It used to take just a slidedeck and some brochures to “enable” the sales team. Not anymore. With modern marketing technology, you now can arm sales with ESP-like insights on their prospects’ online activities in regards to your products and services. This guide reveals the insights and ammunition Modern Marketing offers around determining buyer readiness and the most effective ways to engage each, individually. Read it now.
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices.
Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
Published By: Seamless
Published Date: Jun 18, 2013
Whether you have been with your company for 30 years or just completed your first week, chances are pretty high that you are endlessly busy and things never seem to slow down. With so much to wrap your head around and the mindset of not skipping a beat, you likely never had a moment to pause, reevaluate the way things were being done and think to yourself, “What is the real method to this madness here and is there a better, more productive and cost-effective way we could be doing it?
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
Published By: Omniture
Published Date: Jun 27, 2007
If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.
Regardless of what department you work in, it is business critical to ensure that your team members have easy and ready access to the latest information and project team members. Whether you work in sales, marketing, human resources, research and development, or any other functional area, you need a centralized virtual place where all of your team members can collaborate in realtime, share ideas and documents and be more productive online.
Lotus Notes software helps you access information more easily, work more productively and collaborate more effectively than ever before. It is a collaborative business tool that supports your ability to focus on what matters most to your business: innovation. It achieves this through innovative functionality and an intuitive, compelling user experience.
Published By: Imprivata
Published Date: Nov 27, 2007
Increased pressure for cost-efficient administration, productive work environments and an array of strict government regulations are driving increased demand for integrated user Provisioning/SSO solutions that are affordable, easy to maintain and secure.
Published By: Quocirca
Published Date: Jul 03, 2008
Businesses of all sizes adopt technology to make them more productive, cost effective or flexible and help them compete. Over the years the adoption of tools such as mobile phones, wireless laptops, the internet and email have all been driven by such expectations. Small and mid-sized businesses (SMBs) are often at the forefront as these technologies can give them a lead on their larger competitors. What starts as a useful extra tool or 'competitive edge' soon becomes the accepted norm and a search for improved quality and utility then ensues.
Published By: Quocirca
Published Date: Sep 18, 2008
Whether we like it or not we are all IT users now. Through the ubiquity of networks of devices that we rely on for information, security and day-to-day transactions even those who eschew technology now rely on it, even if they do not acknowledge it. The failure of these networks can lead to widespread disruption, unhappy customers, unproductive employees and lost business. Ensuring their availability, security and efficiency is a job for experts who need powerful tools to carry out the task.
Published By: Avalere
Published Date: Apr 02, 2007
Laptops, USB devices, and other endpoint devices foster a flexible and more productive work environment, yet also increase a company's exposure to the loss or theft of critical information. Avalere inventories, protects, and controls your company’s laptop, desktop or removable storage device information to mitigate risks of lost or stolen equipment.
Mobile applications are transforming how companies operate. With new ways to work flexibly, employees are becoming more responsive and more productive. But enterprises have experienced only the start of what IP networks will bring to mobile working.
Published By: Mailtrust
Published Date: Jul 07, 2008
Email is absolutely critical in making users productive: for example, a February 2008 survey conducted by Osterman Research found that 93% of email users consider email to be important or critical in helping them to get their work done. However, most decision makers are not aware of the true cost of providing email functionality to their users.
Selecting an email system to fulfill the needs of a small-to-medium business (SMB) with 5-500 employees can be easy to do by following some practical and straightforward guidelines. Choosing a productive system involves finding the best combination of security, mobility, collaboration and ease-of-use, in addition to the basic functions of sending and receiving electronic messages.
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It.
White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
Watch this on-demand webinar to hear Scott Belsky, voted one of Fast Company's Top 100 Most Creative People and author of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, provide key tips and insights for pushing ideas forward. Many of us believe that great ideas inevitably lead to success. Nothing could be further from the truth. What matters is what you produce with your ideas – how you transform your vision into reality.
Watch this on-demand webinar to hear Scott Belsky, voted one of Fast Company's Top 100 Most Creative People and author of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, provide key tips and insights for pushing ideas forward.
Learn how exceptionally productive creative leaders and teams – including companies like Google, IDEO, and Disney, and individuals like author Chris Anderson and Zappos CEO Tony Hsieh – make their ideas happen, time and time again.
Just as consumers have adopted their own tools and habits to better manage their lives, the technology-driven advances at work will lead to utility and better ways of getting things done. It is a journey more than a destination and one that requires participation and ownership across different levels of your organization. A basic holistic view of data management initiatives and practices will put you on a productive course and help to keep you there.
Discover how you can leverage these five best practices of high-performing corporate wellness programs to make your wellness initiatives more successful in reaching the end game: healthier, happier, and more-productive employees.
When it comes to engaging employees in workplace wellness programs today, the operative phrase is quickly becoming, “Let the games begin!”
After suffering decreasing engagement and fewer savings than they initially expected from their wellness programs, employers are boosting participation by incorporating gamification—the emerging field of applying game mechanics and strategies to various types of applications and programs.
The end game, you might say, is lower healthcare costs, along with happier, more productive and engaged employees.
Launching an employee wellness program and watching it take flight doesn't always mean you'll knock it out of the park. To have a measurable impact on health and well-being — and boost the bottom line — you need to sustain engagement for years. You also need to broaden your focus beyond just physical wellness.
Download this paper to learn how you can have healthier, happier, more productive employees, and lower healthcare costs.