programmatic display

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Published By: Adobe     Published Date: Apr 17, 2017
Download our guide, Solving the Programmatic Puzzle, to learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
Tags : 
programmatic ad campaigns, streamlined channels, media buying, consolidated data, ad management
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
Tags : 
adobe, programmatic, marketing, programmatic ad campaigns, cross channel
    
Adobe
Published By: Quantcast     Published Date: Feb 18, 2015
Wie hat die Evolution des digitalen Marketings und der Aufstieg von Programmatic Display die heutige Landschaft der Onlinewerbung geprägt? Diese Präsentation beleuchtet, welche Veränderungen die Onlinewerbung in den letzten 20 Jahren beeinflusst haben – vom ersten statischen Web-Banner bis zu dynamischen, personalisierten Werbemitteln, die über Real-Time-Bidding-Algorithmen ausgeliefert werden. Paco Panconcelli, Managing Director bei Quantcast Deutschland, zeigte die Möglichkeiten von Programmatic Display für Werbungtreibende und Mediaagenturen auf, damit sie das Beste aus der neuen, digitalen Welt herausholen.
Tags : 
quantcast, programmatic display, real-time-bidding, digitalen marketings
    
Quantcast
Published By: AdRoll     Published Date: Jan 21, 2015
Download this survey of 1,000 marketers and analysis of AdRoll campaign data from over 11,000 advertisers to find out how US marketers are using retargeting and what they're looking for in 2015 and beyond.
Tags : 
adroll, retargeting, programmatic buying, display advertising, programmatic campaigns, online advertising, mobile advertising, mobile retargeting
    
AdRoll
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