programmatic spending

Results 1 - 3 of 3Sort Results By: Published Date | Title | Company Name
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014. Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.
Tags : 
    
Oracle Marketing Cloud
Published By: Turn     Published Date: Jun 17, 2014
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : 
turn, advertising intelligence, global programmatic, programmatic spending, global advertising, cpm changes, growth percentage, regional insights, ad spend, spending trends, real-time insights, analytic platforms
    
Turn
Published By: Turn     Published Date: May 06, 2014
Our TAII report also dives deep into industry verticals and media channels, providing valuable data and insights to help marketers win in challenging and fast-evolving spaces.
Tags : 
turn, advertising intelligence, global programmatic, programmatic spending, global advertising, cpm changes, growth percentage, regional insights, ad spend, spending trends, real-time insights, analytic platforms
    
Turn
Search Resource Library