Your genes contain clues to your future health. Now, some companies are broadening their DNA testing programs to identify genetic variants that put patients at risk. Read more about this early program and its potential to detect and prevent disease—and change lives.
Published By: Silverpop
Published Date: Sep 19, 2011
With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you've got to do more to position your program above the competitive fray.
Published By: Silverpop
Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
Published By: beBetter
Published Date: Jan 16, 2013
This white paper explains how to tie wellness program outcomes to a benefit plan with premium differentials. Many organizations are now using this benefits strategy to drive health care accountability and choice. Learn the laws and best practices.
As the number of tactics available to marketers has multiplied, it has become
harder and harder for many to determine where they should focus their resources.
Digital marketing, in particular, is becoming increasingly sophisticated and offers
opportunities for highly targeted and effective campaigns.
But as B2B marketers are designing integrated programs, many overlook a tactic
that has successfully generated leads and closed sales for decades: telemarketing.
Strategically deploying telemarketing to enhance engagement, nurture prospects
and improve your data can make the difference between revenue that goes to
your bottom line and revenue that goes out the door.
This kind of direct, one-to-one communication has a natural connection with the
B2B world, a field built around relationships and tightly targeted audiences.
Published By: Intralinks
Published Date: May 29, 2013
Ensuring the security of confidential, sensitive information is an essential element of enterprise Security and Governance, Risk Management and Compliance programs. Regulations, such as the HIPAA, FDA, and SOX, place significant requirements on organizations for securely sharing sensitive data such as confidential personally identifiable information (PII) and personal health information (PHI).
Leading brands across industries are launching Employee Advocate Marketing programs to increase employee engagement, job applications and company perception.
But how do they drive these results? What are the steps they took to launch and maintain a successful employee Advocate Marketing program? Download this detailed guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
Take your operations to the next level. Learn how fleet management solutions can help your business save time and money with features such as:
• Real-time, location monitoring
• Automated alerts for proactive vehicle maintenance
• Route optimization
See examples from different industries, ideas for overcoming common implementation challenges and strategies for adopting your own fleet management program.
Published By: Workterra
Published Date: Nov 10, 2017
Mid-market HR today is being asked to be a business partner in areas that range from compliance to employee engagement. They need to be able to connect the dots among various sources of employee data to deliver better-informed business decisions to help achieve strategic goals.
Connecting those dots and delivering those results demands more HR firepower and greater data visibility than the manual or homegrown processes and systems often used by mid-market organizations can deliver. On the other hand, most mid-market companies aren’t ready for the intricacies or expense of human capital management (HCM) systems designed for enterprise-level organizations.
The answer for forward-thinking HR leaders who want to boost their team’s capabilities and play a greater role in their company’s future is having core HR functionality designed into an integrated benefits administration solution.
Automated HR that delivers core HR features as part of its architecture — not as an afterthought or a separate, stand-alone module — gives HR leaders:
• The tools they need to better handle their administrative work
• The data and analytics necessary to better coordinate programs and more confidently make strategic decisions
• A user experience that makes life easier for HR and employees
Business development and marketing programs have a tendency to underwhelm when it comes to actual results. As a result, we’re bombarded with SalesTech and MarTech apps endeavouring to plug the leaks. But these tools rarely tackle the core issues behind your lacklustre results. What’s needed is a fundamental change to your go-to-market approach. This ebook shows you what that change could look like, and describes how to make it happen.
Published By: Fujitsu
Published Date: Aug 01, 2017
Regardless of which model you choose, BYOD needs to be carefully planned to get the full benefits without increasing costs. Decisions must also be made about whether to accept some cost increases as a trade-off for benefits that improve your bottom line.
To be successful, both for the business and for employees, BYOD must balance conflicting expectations to create an equilibrium in which both parties get what they want – while also each giving something in return.
Many factors will influence the true cost of your BYOD program, but the decision should not be based purely on cost considerations. Research by analyst firm Forrester found that nearly 70% of companies increased their bottom line revenues as a result of deploying BYOD programs5 – so some cost increases may well be a price worth paying.
Employees today want more than a steady, well-paid job at a promising company. In this competitive job market, employers are finding it increasingly difficult to recruit, retain, and motivate top talent. Yet, they continue to rely on outdated employee engagement strategies that no longer work.
As pressures increase from an evolving workforce, organizations from startups to enterprises must prioritize employment engagement now more than ever.
We've identified seven bad habits that commonly hinder organizations. Download this whitepaper to learn how to transform old habits into the effective, future-ready programs that drive today's high-performing organizations.
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews
to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online
reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start? What You’ll Learn in This Guide
Online Reputation Management is a discipline that you can take on easily — step by step.This guide will take you through the basics of launching an ORM program in your
You’ll learn about:
• Defining your goals
• Where to focus your efforts
• How t
Self-insured employers want to cut costs without affecting the quality of coverage available to employees. HR leaders need to provide great benefits that attract talent, but they also need to slow the rising tide of healthcare costs at the same time. In this whitepaper, you’ll see three examples of how benefit teams have cut benefits spending without cutting benefit programs.
• The potential savings available with telemedicine programs
• The surprising ROI of fertility coverage and care
• Best practices for evaluating and implementing onsite clinics
Artemis Health teamed up with Employee Benefit News to research the current “benefits landscape.” We surveyed self-insured employers to find useful trends, interesting stats, and info on what leaders like you are doing to improve their benefits strategy. In this whitepaper, you'll discover:
• Regional differences in benefits offerings and priorities
• What benefit leaders believe they can accomplish with benefits data analytics
• The features and functionality your peers are looking for when they evaluate a data solution
Published By: Wellspring
Published Date: Mar 15, 2019
Making the Right Decisions for Your Company's Innovation Needs
Technology and R&D leaders contend daily with the daunting pace of technological change in their core products and platforms. Recognizing both new tech opportunities and disruptive threats, many managers have responded with tech scouting and tech landscaping programs. Building on these efforts, in the past few years a new mainstream has begun to adopt tech scouting as a mission-critical competency.
Download this paper to learn how we examine the pros and cons of both internal (build) and outsourced (buy) tech scouting approaches. Then we will discuss various hybrid options that combine the best of “build” and “buy,” depending on your company’s existing structure and level of innovation maturity.
For decades, tobacco has been known as the number one cause of preventable death and disease. Now, obesity is becoming an equal contributor to the burden of morbidity and mortality. This white paper discusses the parallels of these two epidemics, the potential crossovers in prevention tactics, and the ways that subsidized, comprehensive programs can help address the issue at the heart of both epidemics.
Published By: Panasonic
Published Date: Apr 23, 2019
Technology is critical to mission success. However, hostile physical environments and specialized use cases put more stringent demands on mobile devices being used by the U.S. Navy and U.S. Marine Corp (USMC). Robert Murphy describes the unique requirements for these programs.