Explore Every Option Before Choosing Your Monetization Strategy
When it comes to replacing your billing system or choosing a new billing solution to support revenue management, one of the difficult questions you will face is whether to build a custom software set or purchase a solution from a vendor.
There are a variety of factors to consider when making the build vs. buy decision. This whitepaper helps you determine the right path for your organization.
Download the full whitepaper to discover a practical approach to weighing your options for billing solutions. The whitepaper covers the following topics:
• Question to answer before implementing a billing system
• Considerations for building a billing system
• Costs of building your own system
• Considerations for buying a billing system
• Common billing system requirements to consider
By reading our systematic exploration of billing options and considerations, you will find the approach that will lend the greatest success to y
If you're still struggling to understand how social really impacts your brand health, it's time to get focused. This step-by-step guide shows you how brands win big by engaging consumers in the purchase path.
We subscribed to the email lists of 50 brands in the Internet Retailer Top 1000 to see what type of personalization and triggered messages they use to entice customers back to their websites.
What you'll learn:
• How effectively brands are using customer data to nudge them back onto the purchase path.
• How triggered messages can better engage customers and keep them coming back.
• How browse and cart recovery can rescue revenue that would otherwise be lost.
For decades, economists believed people made rational choices, psychologists thought they could categorise us into clearly defined personality types and marketers were sure that customers followed linear funnels toward purchase.
Not so anymore. That’s because the world has come to realise that we humans are multidimensional. We have many sides to our lives and our personalities. We don’t follow logical, linear paths. And what we like one minute, we don’t like the next. As businesses increasingly focus on customers, they see that they’re not simple and static personas. Instead they’re complex and dynamic individuals.
Nearly all store sales will be influenced by digital in 2020, and the retailer of the future will excel at orchestrating core processes in the maze of near-infinite purchase paths available to ever-more discerning consumers. Digital transformation will impact all areas of retail business processes as retailers seek new ways to reach consumers while maximizing efficiencies within their own operations. Automation, speed, and contextually driven decisions will create opportunities for retailers and help transform relationships with their suppliers, consumers, and employees. Learn more about how digital transformation is impacting the retail industry. Download a complimentary copy of the Retail in a Digital World white paper.
To understand why customers make the purchase choices they do, it may be helpful to look rigorously at all the moments that have an influence on their final actions.
This reasoning is the basis of concepts variously called “purchase funnel,” or the “path to purchase” or “moments of truth” by product marketers. It implies a rather linear progression from general awareness to preference to decision to acquisition of a specific product.
The end game is customer success. It’s what we all want to happen. Along the way we’ll do our best to illuminate:
• How did the customer arrive at the best possible purchase outcome?
• What decision moments can the retailer influence along the way?
• What tools can the retailer use exert these influences?
• What actions can the retailer take to bring them there?
Published By: Clicktale
Published Date: Sep 26, 2016
In this third paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can identify intentionality of shopper behavior and differentiate between goal-oriented buyers and casual browsers. Learn how to increase conversions by building diverse purchase paths for your diverse visitors.
Published By: InReality
Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear…
A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you –
set them up now to start recovering that lost revenue with relevant personalized marketing.
From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.