A major QSR brand wanted to increase business in a highly competitive category by acquiring new
customers and eliminating wasteful spend on advertising in the process. Of equal importance was their
desire to increase frequency and ticket size with their light lapsed guests.
The use of data analytics as a driver for increased efficiencies and better customer service is proving valuable across industries. In the QSR space, data analytics is being adopted as a way to help QSRs stay competitive and grab a larger share of the market, as customers increasingly include speed and convenience as important factors in choosing where to eat.