The way salespeople qualify prospects has changed. According to sales experts, rather than chase prospects away with an endless string of qualifying questions, you need to learn about them, while they learn about you and your company.
Read How To:
Informally Qualify Prospects
Research before a Meeting
Interact with Buyers
Spot Bad Leads
Download this ebook, loaded with practical advice from noted sales leaders, so you can qualify the right prospects and rock your sales goals.
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engine’s latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.
For many B2B marketers, IVR (interactive voice response) is now an integral piece of their campaigns. How are they using inbound and outbound IVR to generate and qualify phone leads? Would IVR help your lead gen efforts? Find out in this white paper.