Published By: IBM APAC
Published Date: Jun 07, 2017
The analytics tools you’ve come to rely on probably haven’t kept pace with this rapid change, and may now be less effective. Systems may not be nimble enough to follow customer journeys across channels and time. Different platforms in different departments can’t talk to each other, so reporting is slowed. And it’s difficult to take proactive steps when your view of the total customer experience is a little blurry.
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Here are the 6 reasons to change your database:
Lower total cost of ownership
Increased scalability and availability
Flexibility for hybrid environments
A platform for rapid reporting and analytics
Support for new and emerging applications
Download now to learn more!
Published By: Genesys
Published Date: Feb 27, 2018
PureCloud was designed to simplify the way you manage customer relationships. It’s powerfully simple, fast and intuitive. But you don’t have to take our word for it. Get a better look at the benefits and tools of Genesys PureCloud in a new report by Nucleus Research. For their study, Nucleus examined past and current customer experiences, breadth of functionality and results of use.
From rapid cloud deployment to rolling software updates, PureCloud enables best-in-class customer experiences today and well into the future. Read the full report to learn more about:
• PureCloud tools like automated omnichannel routing, social channel management, outbound dialing, integration with other software and analytics and reporting.
• Benefits of the platform such as lower costs, increased flexibility, improved time to value, and better workforce optimization.
• Current customer success stories and the future of PureCloud.
Published By: TrendKite
Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps.
The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
A modern data warehouse is designed to
support rapid data growth and interactive analytics over a variety of relational, non-relational, and
streaming data types leveraging a single, easy-to-use interface. It provides a common architectural
platform for leveraging new big data technologies to existing data warehouse methods, thereby enabling
organizations to derive deeper business insights.
Key elements of a modern data warehouse:
• Data ingestion: take advantage of relational, non-relational, and streaming data sources
• Federated querying: ability to run a query across heterogeneous sources of data
• Data consumption: support numerous types of analysis - ad-hoc exploration, predefined
reporting/dashboards, predictive and advanced analytics
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased. By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
As today’s global marketplace becomes more sophisticated, the number and complexity of mission-critical financial transactions that companies conduct on a day-to-day basis continues to grow exponentially. Even small and mid-sized businesses are plagued by a rapidly increasing volume of financial processes that are highly
intricate and multi-faceted. These activities, while important, are administrative in nature and often distract staff from more strategic planning initiatives that directly impact company prosperity and growth. Additionally, as legislative pressures continue to grow, and the rules imposed by Sarbanes Oxley, BASEL II, and other regulations become more stringent, businesses need to find better ways to ensure compliance by effectively logging, tracking, auditing, and reporting their financial data.
Published By: Symantec
Published Date: Nov 21, 2014
Computer viruses are yesterday’s news; automated attacks that morph rapidly, concealing themselves through encryption and deceptive packaging, are the new hotness. This paper describes how to start with improved malware reporting and gateway monitoring and how to combine this output with security intelligence from both internal and external resources. Forward thinking organizations use these and other techniques promoted by frameworks such as the Critical Security Controls. The key is to—as quickly as possible—detect hostile activity, identify and locate affected systems and devices, and respond appropriately.