Origins drove foot traffic to their stores using emails with geo-targeted store maps. See their campaign in our new guide and learn how to build best-in-class contextual email campaigns. Get our tips and tactics on building emails that see real results.
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it.
We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Published By: Webroot
Published Date: Sep 18, 2013
This whitepaper discusses a major new threat vector — “phishing 2.0.” While many IT professionals have become less concerned with phishing as it seems these attacks only fool naive consumers, a new generation of sophisticated phishing attacks now target businesses. These phish evade traditional antivirus and antiphishing products. Using targeted information — often gathered from social media sites — they fool even security-savvy employees into divulging sensitive information or visiting websites that infect machines with dangerous malware. Learn more about:
• Uncovering phishing emails and phishing websites in real time
• Limiting the amount of personal information employees expose on social media sites
• Leveraging the world’s largest cloud-based threat network
Published By: Bluecore
Published Date: Dec 10, 2018
Bluecore helped evo:
Move from batch and blast to 1:1
Replace one-size-fits-all promotional emails with automated
emails that feature targeted content and send based on
customers taking certain actions or changes to products.
Scale the email program and results
without scaling the team
Introduce 15 high performing email campaigns and expand the
email program reach to support a growing business without
adding new headcount.
Add new value for shoppers and the
Launch a series of emails that proactively notify customers
about changes to products with which they’ve engaged,
including price and stock changes, while simultaneously adding
a new opportunity to capture email addresses.