What’s the best way for businesses to differentiate themselves today? By delivering a unique, real-time customer experience across all touch points—one that is based on a solid, connected business strategy driven by data and analytics insights. We believe brands that gain the ultimate analytical advantage—by unifying the analytics life cycle from data to discovery to deployment—will also gain the ultimate competitive advantage through brand preference.
Published By: Datawatch
Published Date: Mar 21, 2014
Big Data is not a new problem. Companies have always stored large amounts of data—structured like databases, unstructured like documents—in multiple repositories across the enterprise. The most important aspect of big data is not how big it is, or where it should be stored, or how it should be accessed. It’s the efficacy of business intelligence tools to plumb its depths for patterns and trends, to derive insight from it that will give companies competitive advantage in an increasingly challenging business climate. Visualization allows companies to analyze big data in real-time across a variety of sources in order to make better business decisions.