Every company markets to consumers differently. From call centers to emails to apps and aggregator sites, orchestrating a relationship marketing strategy requires a bespoke collection of marketing technologies. Marketers have the budgets to spend on CRM, email, mobile and data management, but fitting these capabilities together and ensuring they work with legacy business systems is not easy.
Published By: Red Hat
Published Date: Jun 26, 2019
An introduction to the Forrester analyst report: How to Capture the Benefits of Microservice Design
There has always been a relationship between an application and the platform and services which
run it. For a long time, that relationship was very tight and encompassed a lot of areas related to the
application design, from the language the application could be written in to administrative behaviors
like monitoring and logging, even things like transaction management, frontend UI development, or
In a sense, the application platform was just another design consideration for the application. A few
years ago, as significant changes in platform technology like cloud, containers, and virtual machines
started rolling out, the primary emphasis for CTOs and application architects was on how to move to
those platforms. The platform choice was a major part of the application. The focus was — one way or
another — getting into “the cloud.”
There’s been a shift in customers’ pri
Published By: Sitecore
Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
Published By: Genesys
Published Date: Jun 07, 2017
Get this eBook now to learn:
- How to engage with your customers in an ultra-connected world
- How to make your customer engagement operations easy and efficient
- Why it’s time for an all-in-one cloud contact center solution
Published By: DocuSign
Published Date: Mar 23, 2016
Customer Relationship Management (CRM) platforms have been around for more than a decade, but they are no longer just for big enterprises selling expensive technology. Now companies of all sizes and industries are enjoying the power of CRM systems to improve sales effectiveness and customer loyalty. The key to this new wave of adoption are the many valuable add-ons and integrations, like DocuSign, that can greatly augment the user experience.
This ebook explores ways to improve your CRM productivity and usability.
Want to drive up your bid-to-win ratio? The top five percent of professional services organizations win more than two out of every three bids. Their sales and services teams are better aligned too. Customer Relationship management (CRM) has long played a key role in driving sales and services excellence, but it’s no longer enough – welcome to the age of opportunity management. Download this eGuide to better understand how to win more business with accurate proposals based on past project success.
Former Intel CEO Andy Grove once coined the phrase, “Technology happens.” As true as Grove’s pat aphorism has become, it’s not always good news. Twenty years ago, no one ever got fired for buying IBM. In the heyday of customer relationship management (CRM), companies bought first and asked questions later.
Nowadays, executives are being enlightened by the promise of big data technologies and the role data plays in the fact-based enterprise. Leaders in business and IT alike are waking up to the reality that – despite the hype around platforms and processing speeds – their companies have failed to established sustained processes and skills around data.
With new technologies, new opportunities often emerge, especially in business. The advent of innovations, such as social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Opportunities arising from the benefits of salesforce automation, business intelligence (BI), and customer relationship management (CRM) applications are providing new levels of insight, helping businesses acquire customers more efficiently and retain those customers longer. As a direct result, organizations that invest in better understanding potential customers are likely to see higher returns than those organizations that possess a more limited understanding of their customer base. Seeking the competitive advantage resulting from improved customer focus, IT organizations have increased investment in business intelligence and analytics and the underlying infrastructure to support those applications.
Published By: Dell EMC
Published Date: Feb 07, 2018
VxRail appliances, now leveraging industry leading Dell PowerEdge servers, support business critical applications and workloads in many configurations providing required reliability, availability, flexibility and performance.
Every organization has its own set of business critical applications. For instance:
- Database applications such as Microsoft SQL server and Oracle
- Customer Relationship Management (CRM) applications such as SAP - E-mail applications such as Microsoft Exchange
-Collaboration applications, such as Microsoft SharePoint
Intel Inside®. Powerful Productivity Outside.
Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
When it comes to retail marketing, slow and steady does not necessarily win the race. These days, it's not enough for a merchant to boast reams of data if that data can't be quickly accessed and manipulated to seize marketing opportunities.