Account-Based Marketing (ABM) is one of the truest ways to align your sales and marketing operations to drive holistic account interactions that yield higher returns. According to the Alterra Group, “84% of marketers find that ABM provides significant benefits for retaining and expanding existing client relationships, while 97% say that it delivers a higher ROI than other marketing methods.”able revenue.”
Download this brief to discover how ABM can help guide sales strategies, improve prospecting, and increase conversions.
Today’s Chief Marketing Officer is tasked with many demands, made even more challenging with the ever-evolving digital domain. Their biggest challenge? Leveraging personalization to demonstrate and drive clear ROI to the executive team.
Download this report from Argyle Executive Forum to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers.
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua.
Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
Whether you are leveraging the cloud for software as a service (SaaS), infrastructure as a service (IaaS), or platform as a service (PaaS), cloud security is a mandatory cost of doing business. In June 2016, Gartner issued a press release identifying the top information security technologies and included cloud access security brokers (CASBs) at the top of that list. Protecting your data and IP in the cloud is not an option.
Knowing that an ROI for a CASB could be longer term, how do you quickly quantify the additional value a CASB provides so that it gets a high priority in your already stretched information security budget? This white paper helps you to build a business case by walking you through the cost considerations and payback of a CASB. It demonstrates that a CASB provides stronger cloud protection at a lower cost than traditional security processes and tools.
Cisco commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Cisco TrustSec software-defined segmentation. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Cisco on their organizations.
To better understand the benefits, costs, and risks associated with TrustSec, Forrester interviewed four customers that had deployed TrustSec. The TrustSec software-defined segmentation solution simplifies the provisioning and management of highly secure access to network services and applications. Unlike access control mechanisms that work on network topology, TrustSec policies use logical grouping. Highly secure access is consistently maintained even as resources are moved in mobile and virtualized networks. A more detailed description of TrustSec is available on the Cisco TrustSec Overview page in this document.
La technologie du numérique transforme la façon dont nous vivons en tant qu’individus ainsi que la façon dont les entreprises fonctionnent. Au cours des dix dernières années, le numérique a exercé une influence significative sur le fonctionnement des entreprises et tout porte à croire que cette évolution s’accélère davantage à mesure que nous approchons 2020. Chaque secteur compte dans ses rangs des acteurs considérés comme révolutionnaires qui donne le rythme de cette transformation numérique. À l’autre extrémité se trouvent des entreprises qui peinent à suivre cette évolution numérique et risquent d’être laissées-pour-compte.
Wikibon conducted in-depth interviews with organizations that had achieved Big Data success and high rates of returns. These interviews determined an important generality: that Big Data winners focused on operationalizing and automating their Big Data projects. They used Inline Analytics to drive algorithms that directly connected to and facilitated automatic change in the operational systems-of-record. These algorithms were usually developed and supported by data tables derived using Deep Data Analytics from Big Data Hadoop systems and/or data warehouses. Instead of focusing on enlightening the few with pretty historical graphs, successful players focused on changing the operational systems for everybody and managed the feedback and improvement process from the company as a whole.
Dans une série d’articles, Paul Gerrard, consultant et spécialiste des tests, aborde diverses questions sur ces derniers. Les modèles de test sont essentiels pour les tests et, dans cet article, Paul Gerrard évoque l’art de créer et d’utiliser ces modèles. Si les testeurs interviennent de plus en plus tôt, de pair avec les développeurs ou du moins plus étroitement, les testeurs (et les développeurs) doivent être capables de créer des modèles, de savoir comment les articuler et les partager, ainsi que d’encourager une meilleure collaboration.
What is the total economic impact of IBM Datacap? This Forrester paper examines the total economic impact and potential ROI that enterprises may realize and provides a framework for how to measure financial impact in their organizations.
In June 2014, IBM commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the IBM PureApplication System. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the IBM PureApplication System on their organizations.
IBM commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by migrating from open source Java EE application servers to WebSphere Application Server (WAS) Liberty. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of a WAS Liberty migration on their organizations.
Learn what Forrester has uncovered in their latest report on Enteprise Mobility trends.
During the past two years, Forrester has seen the number of enterprise mobility inquiries increase nearly 55%, jumping to 550-plus inquiries in 2008. In the past year, we have seen a spike in the number of inquiries focused on mobile network architecture, new types of mobile devices, and deploying vertically focused mobile applications that address the needs of workers in certain industries (e.g., retail, transportation, and healthcare).
Published By: SumTotal
Published Date: May 24, 2013
The Value Matrix is based on functionality and usability, the two core measures that Nucleus has found indicate an application’s ability to deliver initial ROI and, ultimately, maximum value over time. Leaders, Experts, Facilitators, and Core Providers are identified in this matrix.
Discover how the current workforce management providers stack up in this streamlined and concise evaluation.
Published By: Delphix
Published Date: Feb 28, 2013
Agile Data Management eliminates the common barriers to successful agile development, reducing both the cost and the risk of short, parallel development projects. This paper discusses common challenges and the technical solutions for addressing them.