From equipping them with accurate data to efficiency-driving
tools to impactful training, you want to find the best systems
to help your reps soar. As the market floods with technology
(and a lot of lofty claims), it may be tough to know what you
actually need and where to start your research process to
help ó not hinder ó your team.
Youíve probably heard a lot of buzz about sales engagement
platforms, and there are quite a few to choose from. But
what is it? What does it do?
In sales, time is money. If you find that your teamís time is
tied up in manual or administrative tasks, consider looking into a sales engagement platform. The right sales engagement platform will power outreach quality and quantity, ultimately helping your team crush their goals and boost the bottom line.
In this guide, weíll help you think through what features you
should look for and what questions to ask as you begin to
compare your options.
Letís acknowledge the elephant in the room: even the best sales leader is still a single person, not some kind of commission magician. No matter how many spreadsheets you make or how many Tony Robbins podcasts you download, todayís sales workload is too much for any single person to handle. In fact, research shows that 50% of salespeople will miss their number this year. So letís take a collective breath and acknowledge the truth: thereís just no way any one person can manage todayís sophisticated sales funnel and pipeline without significant assistance. Sales engagement platforms are a cutting edge solution to these formerly insurmountable sales challenges
Modern business-to-business (B2B) buyers have unprecedented access to information to support their buying process and, as a result, have become more self-reliant in the evaluation process. This has made B2B sellersí jobs harder; not only do they have less control in earlier stages of the sales cycle, but they have to work harder to connect and engage with buyers, turning prospects into customers. Sales technologies have helped modernize how sellers and sales leaders manage their pipelines and execute contracts, but technology gaps around engagement persist, making it difficult for sellers to keep pace with, connect with, and support buyer engagement. The common outcome: Sellers become slaves to their CRM systems, focused more on updating reports and logging their activities than they are in driving business results.
A sales engagement platform (SEP) helps sales organizations stand out and sell easier. Although a relatively new technology, it is now seen as one of the most important platforms for the modern sales tech stack, with 92% of surveyed sales organizations calling it critical to their teamís success.
This eBook is intended for readers interested in learning more about SEPs and how it enables more engagement with less effort. Readers will get an overview of a SEP and the advantages for executing key sales workflows, how it easily integrates with your existing sales stack, and core functionalities that solve historical problems for sales teams. Finally, we close by highlighting a real-life example of the great advancements one customer achieved just five months after implementing a SEP.
This Clearslide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forrester's own market data and a custom study of the same audience.
This ClearSlide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forresterís own market data and a custom study of the same audience.
Did you know that if you improve at something 1% each day, you will be twice as good at it in just 2 Ĺ months? Imagine getting 2x better results from your break-in emails or cold calls.
In this guide, you'll learn 10 ways that you can improve your results with easy changes to what youíre doing each day. From testing your email anatomy to using personalized video to break-in to new accounts, youíll learn actionable tips that you starting using TODAY.