Published By: Zuberance
Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
Published By: Semphonic
Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
Published By: CMO.com
Published Date: Mar 16, 2017
New analysis by the Adobe Digital Insights (ADI) team reveals some noteworthy
shifts in the mobile landscape.
The first: Tablets have failed to make a real comeback, despite strong holiday
discounting in the United States. Additionally, Google Accelerated Mobile Pages
(AMP) is catching on in the United States, where internet saturation is turning the
mobile space into a fearsome battleground.
Today’s Wide Area Networks (WANs) are experiencing increased saturation with the deployment of bandwidth-intensive applications, increased numbers of users, and the need for reliable security transmissions. IT personnel responsible for these issues acknowledge the increased congestion and have strived to maintain high levels of network performance. At the same time, IT departments are tasked with the job of lowering the cost of network infrastructure and ongoing operations. Network administrators continually face the challenge of balancing the increased use of critical applications on the Internet, while eliminating downtime and congestion from affecting user quality and day-to-day business operations.