Think targeting ticks customers off? Actually, itís quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 Thatís why targeted and personalized content is more important now than ever before.
Prepare your business for the future of customer service.
In a world where price and product can easily be matched, customer experience has become a key brand differentiator. Itís never been more important to understand customer expectations, perceptions, preferences, and trends.
The 2017 Microsoft State of Global Customer Service report found that customer service impacts brand choice and loyalty for 96% of consumers around the globe. The 32-page report offers insights from 5,000 survey participants.
Learn how you can stay ahead of the competition and earn customers for life with intelligent customer service. Find trend details and actionable data on:
The growing importance of service in a customerís choice of or loyalty to a brand
The most important aspects of a good customer service experience
The most frustrating aspects of a poor customer service experience
Expectations of the millennial customer segment
Channel preferences based on geography
Customer expectations for self-serv
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.