Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources.
However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before.
As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation.
Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
In today’s world, advanced vision technologies is shaping the next era of Internet of Things. However, gathering streaming video data is insufficient. It needs to be timely and accessible in near-real time, analyzed, indexed, classified and searchable to inform strategy—while remaining cost-effective.
Smart cities and manufacturing are prime examples where complexities and opportunities have been enabled by vision, IoT and AI solutions through automatic meter reading (AMR), image classification and segmentation, automated optical inspection (AOI), defect classification, traffic management solution—just to name a few.
Together, ADLINK, Touch Cloud, and Intel provide a turnkey AI engine to assist in data analytics, detection, classification, and prediction for a wide range of use cases across a broad spectrum of sectors.
Learn more about how the Touch Cloud AI brings cost savings, operational efficiency and a more reliable, actionable intelligence at the edge with transformative insi
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more.
Read the guide to learn:
The role of dynamic merchandising in engaging customers
Steps to create compelling customer experiences using audience segmentation and personalization
Ways to scale customer experiences to create powerful connections, no matter the device or channel
Simply fill out the form to download the report.
Published By: ZoomInfo
Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Published By: WhatCounts
Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
You'll find in this complimentary report from Target Marketing, a breakdown of key segmentation areas, fundamental questions to ask to formulate effective segmentation plans, a six-step road map to a comprehensive segmentation process, three segmentation pitfalls to avoid, and more.
Published By: Cisco EMEA
Published Date: Nov 13, 2017
Intent-based networking is the difference between a network that needs continuous attention and one that simply understands what you need and makes it happen. It’s the difference between doing thousands of tasks manually and having an automated system that helps you focus on business goals.
Cisco DNA is the open, software-driven platform that turns vision into reality. Virtualization, automation, analytics, and cloud, all in one architecture.
Published By: Cisco EMEA
Published Date: Nov 13, 2017
Cisco has recently unveiled its new intent-based networking strategy, called "The Network. Intuitive." The goal of intent-based networking is to allow greater levels of automation, security integration, and centralized manageability within a software subscription orientation. Intent-based networking is underpinned by Software-Defined Access (SDA), Cisco's automation engine built upon the company's Digital Network Architecture (DNA), which automates network segmentation, policy enforcement, and troubleshooting. Other core components of the announcement include a refresh of Cisco Catalyst switches, a new licensing model for infrastructure, and an all-in-one management console called DNA Center.
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
As security continues to get more complex Cisco looks at a network visually for secuirty aspects and is not based upon classifications of boundary and segmentation. Putting the 'Network' back in Network Security is an implementation used through: Netflow, Fire & ISE, Beyond Access Control (SGT & TrustSec)
The experience is your product.
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is
presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical
capabilities needed to drive seamless commerce experiences that keep customers coming back for more.
Read the guide to learn:
– The role of dynamic merchandising in engaging customers
– Steps to create compelling customer experiences using audience segmentation and personalization
– Ways to scale customer experiences to create powerful connections, no matter the device or channel
AWS provides powerful controls to manage the security of software-defined infrastructure and
cloud workloads, including virtual networks for segmentation, DDoS mitigation, data encryption,
and identity and access control. Because AWS enables rapid and elastic scalability, the key
to securing cloud environments is using security automation and orchestration to effectively
implement consistent protection across your AWS environment.
The following eBook will discuss Dome9 best practices for using AWS controls to establish a
strict security posture that addresses your unique business needs, and maintaining consistency
across regions, accounts, and Virtual Private Clouds (VPCs) as your environment grows.
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for.
However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too.
It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time.
This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Today’s leading DMPs are ingesting a wide range of owned and licensed data streams for insights and segmentation and are pushing data into a growing number of external targeting platforms, helping marketers deliver more relevant and consistent marketing communications.
Unless you’ve already deployed a Zero Trust network, your network security is broken. That’s the bad news. The good news? New ways of implementing a previously hardware-intensive and costly concept called micro-segmentation now put Zero Trust within your organization’s reach. Learn about these breakthrough developments in this Forrester Research report that is yours free, courtesy of VMware and Carahsoft®.
Download your free copy now.
Most data center security emphasizes strong perimeter defense to keep threats on the outside. But this model is ineffective against today’s new types of threats, which may be borne by east-west traffic inside your data center. Some of these intrusions may lurk for days, weeks, or months to discover and exploit vulnerabilities. An existing concept called micro-segmentation is the solution. But until now, it was hardware-intensive and costly. In this solution overview, you’ll learn why micro-segmentation is now within your organization’s reach.
Get your free copy now.
To be fair, if you don’t know or understand the data center architecture strategy called micro-segmentation, you aren’t a “dummy.” But it could mean you are missing a highly cost-effective opportunity to implement best-in-class data center security called the “Zero Trust” network. This special “For Dummies” edition explains micro-segmentation, how it enables Zero Trust, and why it is now within your organization’s reach.
Download your free copy of this book now.
Security breaches targeting government and military data centers are increasing. Attackers have learned to defeat current means of physical network security, which emphasize perimeter defense. Today, organizations must protect the workloads inside the data center, utilizing a concept called micro-segmentation to build a “Zero Trust” network. But that has been unrealistic, requiring too great an investment in hardware, time, and manpower — until now, that is. Download this use case from VMware and Carahsoft® now to learn why.
A tool for finance leaders to unify disparate customer data with financial and strategic ROI
If you’ve found yourself sweating in a smoky billiard room, wondering what role customer data should play in finance—as well as in your company’s long-term strategy—this eBook will help you hone your pool shark skills.
Inside, you’ll find insights about….
• How to identify patterns in your customer portfolio, and why it matters.
• Avoiding four critical data billiard blunders.
• Key questions to ask while you’re segmenting your data.
• How to tell if your portfolio segmentation strategy is working with the right reporting.
This eBook will help you navigate the crowded billiard room of customer data and how you can use it to drive cross-functional value for your team.
Cisco commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Cisco TrustSec software-defined segmentation.
The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Cisco on their organizations.
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.