The third installment of a bi-annual study produced by Anthem Marketing Solutions reveals that the competition between physical stores and online retailers is rapidly shifting across a range of prices and item categories. While common wisdom dictates that better deals will be found more frequently online, the analysis concludes that shopping in stores can yield much higher savings when shoppers are looking for the lowest price.
Published By: LogMeIn
Published Date: Mar 01, 2012
As you will see, live chat excels at both problem solving and providing product information, the bane of most shoppers' existence. Shoppers rely on it for everything from questions prior to purchase, errors in the checkout process, and post-order follow-up.
Published By: LogMeIn
Published Date: Aug 27, 2013
Built on the results of an annual survey of Internet shoppers worldwide, the 2013 Live Chat Effectiveness report outlines Internet shopper communication and purchasing behavior and preferences. The report includes findings specific to live chat technology, as well as other engagement channels, such as phone, email and social media.
In this year’s report, we explore how Internet shoppers use these various channels to inform purchase decisions and seek help from customer service. Readers will learn the channels that shoppers prefer in given scenarios and how to prepare their teams for optimal engagement.
A round-up of the most helpful ad extensions retailers can use to improve the reach of their Google paid search ads.
In an effort to walk the fine line between helping searchers find what they need and keeping advertisers happy, Google is constantly testing, innovating and rolling out new ways to present advertisements to online shoppers.
Published By: Monetate
Published Date: Aug 19, 2014
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. But how do you deliver that level of revenue-driving personalization?
This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals.
In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences
These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
"With millions of sellers and billions of products to compete with on marketplaces, it’s easy to get buried in data every day — and still feel behind. And this is now true across almost all product verticals, as more and more niche categories become intense competitive battlegrounds.
Shoppers know they have multiple options for purchasing the same item, and it’s no longer your product descriptions and images alone that capture attention. If you want to consistently rise to the top of results, a structured pricing strategy is a must.
In this eBook, you’ll learn:
- Complications of marketplace pricing
- Benefits of strategic pricing
- Pricing best practices
- And more"
Published By: Bluecore
Published Date: May 14, 2018
It’s easy to think of June as the calm before the retail storm of the back to school season, but it actually offers a lucrative opportunity to attract consumers shopping for the dads and grads in their lives. And while it might not be the biggest of retail spending holidays, the $21.1 billion consumers spent on Father’s Day and graduations in 2017 indicates that celebrating dads and grads is no joke.
So what can you do to knock it out of the park this June? We’ve got your back with a special Dads & Grads edition of our Rethinking Retail Playbook, featuring five ideas to help you drive more revenue and increase stickiness with shoppers. Here’s what it takes.
Published By: Bluecore
Published Date: Dec 10, 2018
Bluecore helped evo:
Move from batch and blast to 1:1
Replace one-size-fits-all promotional emails with automated
emails that feature targeted content and send based on
customers taking certain actions or changes to products.
Scale the email program and results
without scaling the team
Introduce 15 high performing email campaigns and expand the
email program reach to support a growing business without
adding new headcount.
Add new value for shoppers and the
Launch a series of emails that proactively notify customers
about changes to products with which they’ve engaged,
including price and stock changes, while simultaneously adding
a new opportunity to capture email addresses.
Published By: Bluecore
Published Date: Jan 17, 2019
Don’t let the hugs, kisses and candy hearts fool you: Valentine’s Day is no slouch when it comes to consumer spending on retail. In fact, with consumer spend reaching nearly $20 billion on Valentine’s Day, courting these shoppers is a match made in retail heaven. So what can you do to guarantee consumers are infatuated with everything your brand has to offer? We’ve got your back with a special Valentine’s Day edition of our Rethinking Retail Playbook, featuring five ideas to help you land the best customers as easily as if you had cupid’s arrow. Download the Valentines Day Playbook to see what it takes!
Today’s tech savvy consumers are continually driving organizations to deliver a modernized shopping experience. To achieve this, retailers are pushing the edge on developing non-traditional ways in delivering sales messages. One of the best ways to engage shoppers with an in-store digital presence is through modern adaptive signages.
Modern signages enable two-way interaction between customers and businesses, tapping onto cutting-edge technologies such as sensors and analytics to respond to customer behavior—helping retailers customize content on the fly.
Find out how Giada Technology leveraged on Intel® processors to power up their cloud terminals to pre-process signage, sensor, and mobile data to efficiently exchange information with the cloud. Retailers are better positioned to present contextual promotions to the shoppers, delivering benefits of lesser wait-time and increased customer satisfaction.
Don’t get me wrong – several aspects of life are much easier now thanks to the existence of the internet and digital technologies. People can jump between mobile, tablet, and desktop to search for vital information. They can read blogs, listen to podcasts, stream their favorite TV shows and keep in touch with people they careabout via social media.
And it lets people shop, anytime and anywhere.
The myriad of options available to today’s consumers allows them to visit the websites of numerous vendors and explore countless products. This is where things begin to get complicated - for shoppers and businesses:
While it’s true to say that humans like choice, its omnipresence is quickly turning into noise. Without appropriate assistance and guidance, consumers are feeling overwhelmed, anxious and unable to make confident decisions.
And, overwhelmed and indecisive customers rarely buy.