More and more interactions are shifting from the desktop to smartphones and tablets, so the value of that screen and the massive potential it represents grows daily. As do the opportunitie —and potential pitfalls—for marketers.
In recent years, the concept of “Anywhere, Anytime Computing” has become the common denominator in driving personal electronic device sales, as users are adopting to new categories of devices such as smartphones, tablets, and smartTVs. These devices enable consumers and employees to access information and services from almost any device at any time. Gartner studies show that the estimated mobile phone market is to reach 1.8 billion devices in 2013.
Juniper Networks works with leading companies around the world to increase the service agility of their networks. With simple, open, and smart networks, financial services firms can bring innovative new services to market faster and at lower costs. They can leverage Juniper’s expertise, experience, and partner ecosystem to build agile, service-aware networks.
Juniper is a leader in high-performance, highly reliable routing, switching, and security, with solutions deployed in some of the most complex networks in the world across banking, capital markets, and insurance providers. A broad ecosystem of solution, services, delivery, and consulting partners can provide businesses with a complete offering that enables innovation.
After buzzing Industry 4.0 all over the media by all OT and IT experts, today, a few key concepts seem to unveil the potential that the industry believes is behind Industry 4.0. These include: Smart Machines, Smart Factory, cyber physical systems, Everything-as-a-Service and a few technologies like OPC UA, cloud and data analytics.
Clearly, they are the innovation drivers and must-haves for every vendor of automation products that want to be recognized as leaders or challengers. Sooner or later they will become standards and used by followers and niche players, but the key question for the market of automation suppliers is not who is first in developing and providing all the nice concepts and technologies, but who is creating and combining them in the right way so that they can be turned into new revenue streams.
We keep in mind that competitive advantages can be achieved through increasing operational efficiency, but the better way is through strategic uniqueness. Companies which ar
Published By: Evariant
Published Date: Nov 08, 2018
Smarter growth for healthcare providers requires a strong patient acquisition engine that can demonstrate ROI. By focusing on the financial impact of marketing efforts, healthcare marketers demonstrates why these efforts warrant further investment.
This guide presents the Evariant approach to calculating service line ROI from marketing spend. It includes a standard set of formulas and optional factors that may be relevant to certain service lines and system-wide operations.
Published By: Bluecore
Published Date: May 07, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most retail marketers use email technologies that do the exact opposite?
It’s time to break out of the Email Death Spiral and advance your retail marketing program with the next generation of email marketing technology.
This guide explores how to identify when it's time for a change, exactly what your team needs to know to prepare for a successful change and how to best evaluate modern email marketing technology for retail.
Published By: Mitutoyo
Published Date: Aug 24, 2018
Today’s factory intelligence is the collaborative orchestration of people and machines. By blending intelligence from multiple sources, factories are truly becoming smarter. But it’s not just about the machines. Rather, people are improving machines through a true partnership that turns human experience into smarter machines.
This shift marks a re?orientation to a thought process that’s more natural to people.
After decades of working with 2D blueprints, designs and dimensioned drawings, factory intelligence leverages 3D models that are easier for people to comprehend and use. Plus, many people find more satisfaction in intelligent factory work that challenges them to manage relationships among machines, rather than repeatedly working on a single piece in a line. In smarter factories, people direct machines to adjust for shifting customer requirements and market demands.
Published By: MarkLogic
Published Date: May 15, 2017
Data is critical to the entertainment industry and not taking advantage of it can keep you from creating great experiences and delivering the right content to partners. And, more than that, it can make it hard for you to optimize operations, get insight into the content’s value and stay ahead of the many changes in how content is created, consumed and monetized.
However, even with the new digital tools in production, there are many challenges to making use of this data. The effort involved can take time and resources away from film production, introduce security risks, and leave key data inaccessible to those that need it.
In this paper, we review:
• The current state of production data
• The challenges the entertainment industry is facing in making use of data
• A new “Smart Content” approach that is helping industry pioneers to reduce complexity on the set, drive reporting, and enable them to stay ahead of market changes
Organizations that create and deliver software — whether for their own IT operations, for the packaged applications market, or as the core of their final product, as in the systems space — must grapple not only with today’s competitive landscape, but also with increased complexity in their processes and supply chains. Many factors serve to complicate software delivery, but differentiation lies at the heart of managing this complexity. This smartpaper explores how effective quality management creates opportunities to deliver key business benefits, such as improved market share, higher customer satisfaction, and increased brand equity.
- What systems engineering is
- How systems engineering can help you develop smart, connected products
- How to expedite time-to-market, ensure business agility, and deliver high-quality smart products
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements.
To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
Published By: Forrester
Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
Published By: Brainshark
Published Date: Mar 22, 2013
With unprecedented adoption among businesses and consumers, the iPad is quickly becoming the preferred device for mobile sales professionals. Find out how enterprise adoption of iPads gives organizations an advantage when in sales and marketing.
Published By: MarkLogic
Published Date: Jun 19, 2017
There is opportunity in the ongoing turbulence throughout the financial industry; however, regulatory and compliance challenges absorb resources and distract focus away from growth.
Download white paper to learn about a smart approach to data and innovative tools that build resilience into a business looking to not just weather the storm, but seize the advantage.
- Executive Summary
- Challenges of Financial Markets Today
- The Need for a 360-View of Data
- How to Deliver:
Adapt to Evolving Regulations
Improve Compliance and Lower Cost
- Solution Architecture for Regulatory Reporting
- Case Study: Adapting to Regulatory Complexity
"Disparate systems led to frequent cycles spent correcting errors within the data”.
Published By: SmartFocus
Published Date: Sep 04, 2015
1,75 Mrd. Menschen besitzen heute ein Smartphone. Somit können Ihre Kunden permanent online sein.
Deshalb ist es für den Kampagnenerfolg entscheidend, das mobile Benutzererlebnis zu verstehen und sicherzustellen, dass alle Teile Ihrer Kampagne für die mobile Nutzung optimiert sind.
Wenn Sie nicht handeln, leidet Ihre Kundenbindung. Schlimmstenfalls wandern Ihre besten Kunden zur Konkurrenz ab.
Unsere einfach zu implementierenden Tipps fürs mobile Marketing können auch Ihnen helfen, Kampagneneffizienz zu steigern und Wettbewerbsvorteile zu sichern.
Published By: Sprinklr
Published Date: Feb 28, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, it’s crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business.
*This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
Published By: Sprinklr
Published Date: Feb 28, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about:
- Social Advertising Technology
- Content Marketing Platform
- Social Media Management Solutions"
An investment firm is only as good as its data and its ability to leverage that data to make smart trades. A firm’s ability to differentiate itself in meeting market needs and bringing new products to market all hinge on its ability to squeeze maximum value out of all available data. But when it comes to implementing the right technology and processes to support a data-reliant business, those three factors present tremendous challenge
Published By: OracleSMB
Published Date: Jan 04, 2018
The back-office can drive bottom-line growth. When you leverage financial and planning cloud solutions to improve finance function effectiveness, you increase net income by driving down costs out of your business.
Stop viewing your back-office as a cost center, and leverage it as a foundation for business growth. It is a smart move for today’s competitive marketplace. Learn the five ways to do just that.
Published By: SundaySky
Published Date: Mar 06, 2018
Saks’ personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewer’s historical browsing data. Within 30 days of the shopper’s last visit to Saks’ website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brand’s advanced attribution system of record MarketShare.
Improving the customer experience is a strategic imperative for most
organizations today, but delivering an engaging experience across the growing
number of digital customer touch points can be a daunting challenge.
Organizations must deliver responsive experiences that “play well” on
smartphones, PCs, and tablets. They must publish content to installed app
experiences on mobile and other connected devices, to social channels, and
to email campaigns. They must manage global sites in different languages,
localize the experience for different markets, and — increasingly — personalize
the experience for different customer personas or segments.
A modern digital experience management platform is essential for any
organization hoping to make digital experience delivery a core competency.
IDC interviewed organizations using Adobe Experience Manager Sites (AEM
Sites) to understand the impact of the platform on their ability to create,
manage, and deliver digital experiences. Study participants
Every day, demanding customers, unforeseen competition, and disruptive
new technologies hammer home that we have entered the age of the
customer, where established business operations no longer work.
Yet, most marketing functions still rely on decades-old methods that
undermine their ability to create post-digital brand experiences and help
their firms become customer-focused. Smart CMOs recognize that it is
time to pivot their marketing function around the customer, rather than
transactions, sales, their brand, or day-to-day operations.
In March 2018, Adobe commissioned Forrester Consulting to evaluate
the link between email innovation and customer obsession. To explore
this topic, Forrester conducted an online survey with 256 US consumers
who use personal email and 260 marketing technology and strategy
decision makers at US companies with 500 or more employees. We found
that email marketing can provide a way to launch customer-obsessed
marketing at organizations. In fact, companies t
The proliferation of smart devices has created opportunities for new business solutions based on IoT technology. Businesses are finding more and more ways to harness this data, using it to drive smarter decisions, open new markets, enable new services, and reduce costs.
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals.
In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences
These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
Published By: Resonate
Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage.
So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.