Published By: Smartling
Published Date: Jul 17, 2014
Using Smartling’s translation management platform, Hotel Tonight, a popular mobile travel app that provides an easy way to book same-day hotel stays, was able to grow its business internationally. In this case study, you’ll learn about how Hotel Tonight was able to quickly expand into key tourism markets including Mexico, France, Germany, Italy, Spain, Austria, and Belgium, to help them towards their goal of becoming the world’s most-loved hotel book app.
Published By: Smartling
Published Date: Jul 17, 2014
Every translation option has advantages and disadvantages. Smartling’s guide reviews these and provides best practice guidance. Selecting the best options for your business is key to every successful translation project. There are many options to consider, including professional human translation, trans-creation by human professionals, computer-generated translation with human editing, and more. The right solution for your business should be evaluated against multiple criteria including the importance of quality and cost.
Published By: Smartling
Published Date: Jul 17, 2014
Today's marketing technology stack offers a simplified, streamlined view of prospects and allows marketers to automate the customer conversion process. You may have a content management system ready to generate compelling content and email and social media marketing systems poised to send that content to prospects in a timely manner. The problem is that many of them don’t speak your language.
NICE inContact has been recognized as a Leader in the new Gartner report:Magic Quadrant for Contact Center as a Service, North Americafor the fifth consecutive year. NICE inContact achieved the highest and furthest overall position for its ability to execute and completeness of vision.
There has never been a better time to modernize to a cloud contact center. Make a smart buying decision with new, independent analysis of leading cloud contact center providers, including NICE inContact.The 2019 Gartner Magic Quadrant Report for CCaaS includes a rigorous, independent evaluation of all the leading cloud providers to help you select the right tech partner for your contact center.
Download your complimentary copy of the report that includes:
• Gartner’s independent evaluation of the Contact Center as a Service market
• Why NICE inContact continues to be named a Leader
• Vendor strengths and cautions to aid in your buying process
NICE inContact has been recognized as a Visionary with the furthest overall placement for Completeness of Vision in 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe.
The Gartner report states, “A single contact center application supporting all channels offers better support for familiar tools applied across all interaction-handling scenarios, and the ability to leverage a cloud application ecosystem to build out more customer-centric capabilities.”
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels
Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide.
76% of marketers agree that personalization is driving increased need for more assets.
88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement.
With a hybrid content and experience solution, Synopsys saw:
o A 40% increase in productivity
o Reduction from 2 weeks to 2 hours to restructure content
WHY SHOULD THE TARGET AUDIENCE CARE?
Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
Why data-driven businesses stand out from the crowd.
Why Should the Target Audience Care?
Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd
Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards?
Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into:
• the key drivers needed within an organisation that help grow customer analytics maturity
• why companies using paid analytics solutions experience more tangible benefits than those using free analytics
• how to distinguish customer analytics leaders from laggards
What real people say about push messaging, from cringe-worthy mistakes to hero brands that execute push messaging perfectly, we’ve seen it all. And we want to help you get it right.
Download now to uncover 14 mistakes of Bad Push.
Today’s marketing teams have to work smarter and faster across a growing range of activities and an increasingly diverse array of participants. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs. Learn how marketers are achieving success with social business technology.
Tools for extracting actionable insights from growing mounds of data are becoming smarter and easier to use.
Organizations are awash in data generated by customers, supply chain partners and numerous other humanand machine-based sources. With the growth of the Internet of Things (IoT) starting to churn out even more data, many enterprises are considering how to transform their growing stores of raw information into actionable insights.
Business intelligence (BI) and data analytics were once mostly limited to large enterprises, but 85 percent of small and midsize businesses have expressed interest in these solutions, according Gartner subsidiary Software Advice. Further, Accuray Research reports that the global business intelligence and analytics software market is poised to grow swiftly in the coming years to approximately $24 billion by 2020.
Many marketers are aware of the sobering statistic that up to 90% of content created for sales support is ignored by the field and more than 74% of sellers re-write/create their own sales collateral. Watch this on-demand webinar to get tips for creating and delivering content when and where your sales team needs it most.
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it.
We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Com o crescimento explosivo no uso de smartphones e tablets nos últimos cinco anos, a maioria dos profissionais de marketing desenvolveu estratégias para atrair clientes através de canais mobile. Nessa pesquisa, descobrimos que esses profissionais aprenderam a atingir os clientes por meio de dispositivos e plataformas, além de adaptar seus investimentos mobile à medida que eles se desenvolvem. Também analisamos e avaliamos as melhores práticas desses profissionais, de setores como: mídia e entretenimento, varejo e comércio, serviços financeiros, B2B e alta tecnologia. A pesquisa oferece uma visão geral dos investimentos em mobilidade pelos principais pro ssionais de marketing e o que é preciso para manter a liderança.
With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we’ll show you 10 proven ways email marketing can help you do more business. We’ll show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. We also have the tools you need to do email marketing effectively and stay compliant with legislations like the Canadian Anti-Spam Legislation (CASL). Whether you plan on doing email marketing yourself or having someone do it for you, you’ll be set up for success.
Published By: Mindtree
Published Date: Nov 01, 2016
Learn how to cut costs so you can self-fund growth initiatives. An expert Managed Services guide can help you map a smart path to streamlining processes, outsourcing services and rearchitecting systems. With a customized plan in place, your Managed Services provider can begin to optimize IT and increase efficiencies through continuous improvements.
Discover how Managed Services providers:
Guarantee savings every year so you can invest in growth opportunities such as digital and analytics
Optimize the run-the-business side of IT to accelerate innovation
Deliver continuous improvements to productivity, quality and time to market
The exponential growth of omnichannel shopping and ever-burgeoning demand for faster merchandise deliveries is redefining the supply chain’s distribution of consumer products goods. A seminal shift in how shoppers increasingly buy via multiple touch points — online from desktop computers, mobile devices and in-store — has created the need for the “smarter” warehouse to serve today’s connected consumer. As retailers look to merge their brick-and-mortar and online operations to cut costs and boost efficiency, warehouse management systems must keep pace.
For this report, Zebra Technologies analyzed the state of the warehousing marketplace among firms in the US and Canada with at least $15 million in annual revenues. The online survey asked IT and operations personnel in the manufacturing, retail, transportation and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry.
Every year, consumers flock to malls, department stores and retailers - big and small - to score huge savings and deals on holiday gifts. All the while, these shoppers are chained at the hip to their smartphones and tablets to stay connected to what's happening in real time. Download this research report for a snapshot of how local search and mobile marketing streamline the path to in-store sales for small businesses.
IBM is too big for my business. Intuit is too small. IBM is too expensive. Quickbooks isn't secure enough. We've all heard these statements and others like them-and you probably thought they were true. Here, we unravel the truth about what it's really like to do business with IBM and Intuit and help to make your decision about switching business software easier.
This demo shows how Intuit Quickbooks Enterprise Solutions enabled by IBM Smart Business offers a smarter way to acquire, use and support business applications. Find out how you can use this software solution for your business to simplify inventory, purchasing, sales, and payroll, enabling you to cut costs and complexity.
Webinars are powerful tools for reaching and engaging audiences anywhere. But first you need to know how to present your information simply and successfully.
This template by Gihan Perera, author of Webinar Smarts, will help you craft a compelling marketing webinar that will engage your audience from start to finish.
This first-of-its-kind e-book on Recurring Revenue Innovators showcases 29 real-world examples of smart businesses that have boldly exploited recurring revenue business models to expand markets, boost sales, and reap greater profits.
These daring recurring revenue innovators, many in the Fortune 1000, offer inspiring case studies on how to use recurring revenue models in new, innovative, and impactful ways. These cutting-edge companies are using recurring revenue to disrupt their markets or carve out new ones.
You will find familiar names like Amazon, United Airlines and ESPN, under-the-radar surprises like Ingersoll Rand’s Nexia home automation service and Philips’ Community Without Walls, unexpected upstarts like BarkBox and Entitle, and market disruptors like Stitch Fix and Blue Apron.
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you’ll discover:
- Why ‘omnichannel’ is not a buzzword, but the new retail reality
- What the key differences are between smartphone and tablet users and what this means for your bottom line
- Why Millennials are a market that you can’t afford to ignore
- How your mobile presence can make or break a customer’s in- store experience
Published By: SmartFocus
Published Date: Sep 04, 2015
Existen 1,75 millones de usuarios de smartphone constantemente conectados y tu cliente podría ser uno de ellos.
Por ello, para que tus campañas de marketing sean un éxito, es vital comprender la experiencia del usuario de móviles y garantizar que cada detalle de tu campaña está perfectamente optimizado para dispositivos móviles.
Si no lo haces, podrías perder la oportunidad de generar engagement y, lo que es peor, que tus mejores clientes se vayan a la competencia.
Nuestros sencillos consejos de marketing móvil son muy fáciles de implementar y añadirán valor y relevancia a tus campañas.