This guide contains practical steps that will help you develop a social media strategy so you gain maximum business value from your social efforts. It also outlines some smart policy suggestions—so you can ensure that your organization is protected from damage to your brand’s reputation and the risk of litigation.
Explore four important facets of managing social media use by employees in your organization. Craft a best practice social media policy and navigate the legal landscape, train employees, address retaliation, and take a comprehensive approach. View examples of organizations that have successfully and creatively implemented social media guidelines.
Corporate computers and information and communications systems (collectively, “electronic resources”) remain the workhorse for most businesses, even as alternatives, such as third-party text messaging services, external social media, and cloud computing, flourish. Employees rely on corporate electronic resources for e-mail, calendaring, business contacts, Internet access, document creation and storage, and a multitude of other business applications. Consequently, for employers, it is critical to establish and maintain their right to inspect all information stored on, and to monitor all communications transmitted by, corporate electronic resources. The corporate acceptable use policy is the linchpin of that effort.
The ten tips below are intended to aid employers who either want to implement an acceptable use policy for the first time, or who need to update their policy.
Does your workforce have a social media policy established? According to a study commissioned by Robert Half Technology, an IT staffing company, "Fifty-four percent of U.S. companies say they've banned workers from using social networking sites like Twitter, Facebook, LinkedIn, and MySpace, while on the job."