The rate at which technology is evolving is increasing almost exponentially. In the business sector, hardware has given way to software-defined everything, while many on-premises technologies are now offered as a service. Much of the advances in technology over the last few years have been the direct result of the growing ubiquity of the cloud and faster connectivity speeds, both of which have enabled companies to adopt digital transformation technologies to help them work smarter and more efficiently.
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust.
To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
Published By: Symantec
Published Date: Apr 02, 2015
Trust and consumer confidence is the foundation upon which the Internet has been built. Leading commerce and financial services companies worldwide have long used Secure Socket
Layer and Transport Layer Security (SSL/TLS) technologies to secure customer communications and transactions.
But with the rise of Web 2.0 and social networking, people are spending more time online and logged in, and they are communicating much more than just their credit card numbers. Unfortunately, Web security practices have not always kept pace with these changes. Many organizations use the SSL/TLS protocol to encrypt the authentication process when users log in to a website, but do not encrypt subsequent pages during the user’s session. This practice is risky because it leaves website visitors vulnerable to malicious online attacks, and can result in millions of users being unknowingly exposed to threats simply by visiting a trusted website.
This white paper discusses the imperative need for Always On S
A love-infused tale of how email strategy may just save your relationships' or end them.
This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.
Published By: SocialFlow
Published Date: Jan 08, 2015
This webinar will break down the findings from SocialFlow’s recent study, “Data Drives Social Performance: The Benchmark Study on Organic Publishing to Social Networks” that spans 1.6 million posts that generated 1.5 billion engagements.
You know you need a mobile event app, but choosing the right one can sometimes be a tricky, painstaking process. Ranging from freemium/low-cost solutions to full capability, multi-event apps, determining what you need for your conferences, tradeshows, incentive events, meetings, and more is no easy task. Let us help. Download our free eBook: “Simple Questions for Success – The Definitive Guide to Selecting a Mobile App” and find the awesome event app of your, and your attendees, dreams.
Key findings on the trends and benefits of retargeting on the world’s largest social network.
Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
Published By: Quocirca
Published Date: Sep 07, 2007
Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives. If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.
Media coverage of Second Life typically favors the opinions of industry analysts and naysayers. All too often, the concerns of regular users are overlooked. In October 2007, as part of a larger survey, we asked more than 800 Second Life residents what advice they would give to real-world organizations establishing a presence in Second Life.
Virtually all organizations are realizing the importance of customer engagement. But in order to benefit, we must subscribe to the idea that consumers really can add value to our organization. And sometimes, that means removing the notion that we are the experts in exchange for the belief that we can learn a thing or two from our customers. The collective intelligence of the communities we serve is largely an untapped asset - a stream of valuable input that can help improve the decisions we make and shape the products we sell. This book explores the value of many - and the role that customer engagement will play in shaping the future of our businesses, our government, and our economy.
Available in more than 74 million homes, Oxygen Media (Oh!), the cable-television network co-founded by Oprah Winfrey, was looking for innovative ways to introduce a new weekly television program and drive viewership. The strategy: Launch an $8 million marketing campaign that included an online community where viewers would invite and encourage friends to watch the show. Because the premiere dates of television shows are fixed, the network had to get its online community up and running quickly. Download this case study to learn more.
This case-study talks about how the Packet8 broadband voice over Internet protocol (VoIP) and video communications service which lets broadband Internet users add digital voice and video communications services to their high-speed Internet connection. Videophone users now account for almost 5 percent of Packet8’s 74,000 lines, and are one of several drivers in the company's quarterly growth, up 54 percent in the most period to $6 million in revenue. Download to learn more.
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
Published By: StrongMail
Published Date: Mar 15, 2010
Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
Does your workforce have a social media policy established? According to a study commissioned by Robert Half Technology, an IT staffing company, "Fifty-four percent of U.S. companies say they've banned workers from using social networking sites like Twitter, Facebook, LinkedIn, and MySpace, while on the job."