LinkedIn is the largest social networking platform for business professionals, but utilizing it effectively to build your brand and move the needle for you business is a delicate balance. Many leaders struggle with finding the right balance of building an authentic brand.
To help you begin building your brand, establish your voice, and drive business and opportunity for yourself and your team, this guide will answer the following questions about effectively using LinkedIn:
Does building my brand help me close deals?
How can the platform move the needle for my pipeline?
What is proper etiquette when communicating with peers?
How do I enable my sales team to incorporate LinkedIn into the outbound efforts?
Download today to establish your presence on LinkedIn!
A hundred a day? A thousand a day? More? Believe it or not, many organizations send several million emails a day, and enterprises, large online retailers, social networks and gaming sites often send as much as a billion a month.
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Published By: Intelladon
Published Date: Mar 08, 2012
Read this white paper to learn how to combine the best learning management system and talent management application to maximize revenue growth by addressing learning's role in onboarding, performance, succession, compensation and social networking.
Published By: Tripwire
Published Date: Nov 07, 2012
Cloud computing, virtualization and social networking have several things in common - they create new threat vectors that can leave companies vulnerable to new types of attacks. Read on to learn how to prevent new attacks by getting back to basics.
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social
Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
Published By: Polycom
Published Date: Mar 13, 2015
The Belfast Health and Social Care Trust deliver integrated health and social care to over 340,000 citizens in Belfast, part of the Borough of Castlereagh and also the wider region of Northern Ireland. Operating over a network of six organizations: the Trust headquarters, Belfast City Hospital, The Royal Hospitals, Mater Hospital, Forster Green
Hospital and Musgrave Hospital and over 100 physical locations with an annual budget of approximately £1bn (spending about £3m each day) and a staff of over 20,000 makes it one of the largest Trusts in the United Kingdom.
"Three key market dynamics are currently driving the need for transformation in almost every industry:
1) The need to leverage digital technologies to drive the core business
2) Next generation online consumers and socially networked buyers
3) The financial crisis
Companies are under tremendous pressure to bring digital technologies at the center of their business to remain
competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to
leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing
interest in software-based business models. "
The rise of eCommerce, social networks, mobile and connected devices has surfaced SAML as a key solution to develop a customer identity access management (cIAM) strategy to keep up with the flood of cross-channel consumer data.
Oggi la tecnologia digitale è ovunque: cloud, mobility, social network e Internet of Things stanno cambiando il modo in cui tutti noi lavoriamo e ci divertiamo. Questo mondo digitale in rapida evoluzione sta anche rimodellando il rapporto tra le aziende e i clienti, che ora si aspettano dai propri brand preferiti un'esperienza utile e interattiva. Anche la sicurezza è motivo di preoccupazione. Azienda e clienti si scambiano un volume in continuo aumento di dati sensibili, aumentando i fattori di rischio.La trasformazione del mercato sta inoltre intensificando la concorrenza. Come osserva l'analista Mark Raskino, "Come conseguenza, tutti i contendenti hanno rielaborato le proprie strategie e si sono risvegliate alla potenza del business digitale nello stesso momento. Il conflitto è quindi inevitabile.
Cyberbreaches aren’t just in the news—they are the news. Yet headlines rarely mention the No. 1 source of those breaches: weak or stolen passwords. Whether they involve malware, hacking, phishing, or social engineering, the vast majority of breaches begin with account compromise and credential theft, followed by dormant lateral network movement and data exfiltration. In fact, weak or stolen passwords account for a staggering 81% of breaches, according to the Verizon 2017 Data Breach Investigations Report.
Not surprisingly, a new Okta-sponsored IDG survey finds that identity access management (IAM) is a top priority for nearly three-quarters (74%) of IT and security leaders. Yet the same survey uncovers widespread concern that their current IAM implementations are falling short. Just one worrisome example: Fewer than one-third (30%) of respondents report a good or better ability to detect a compromise of credentials.
The following report explores the gap between respondents’ aspiratio