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Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
Tags : 
social media management, social marketing
    
Adobe
Published By: Gigya     Published Date: May 14, 2014
This guide takes an in-depth look at 3 of the main hurdles facing IT today and the solutions that can be used to better navigate this new identity ecosystem.
Tags : 
social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
    
Gigya
Published By: Gigya     Published Date: May 14, 2014
In this guide, we’ve outlined some strategies that integrate Pinterest’s value offering to boost conversions and user engagement.
Tags : 
social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
    
Gigya
Published By: Gigya     Published Date: May 14, 2014
Learn 3 keys to gaining an actionable view of consumer identity that facilitates data-driven decision making, provides measurable results and drives unique KPIs.
Tags : 
social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
    
Gigya
Published By: Oracle     Published Date: Sep 05, 2014
There are so many social options for businesses these days it can be overwhelming. This guide gives you some helpful tips on choosing what communities – from online forums and content hosting sites to brand communities and Q&A sites – are right for your business goals. How do you plan for participation? How do you ensure the highest value is delivered. And do you need a designated community manager? Find out.
Tags : 
social, business, community, manager, goals, tips, value, participation
    
Oracle
Published By: Meltwater     Published Date: Jul 29, 2015
When a brand crisis hits, your most important asset is media intelligence. But don’t wait for all hell to break loose to get up to speed on the latest tools and best practices for crisis communications in the age of social media. Get the tools you need to help spot early warning signs, stay organized, and enforce due process should a crisis hit—Download our Media Intelligence for Crisis Communications e-book today.
Tags : 
media monitoring, social media monitoring, media intelligence, crisis communication, crisis communication plan, crisis management, crisis preparation, crisis planning
    
Meltwater
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