The SAP HANA platform provides a powerful unified foundation for storing, processing, and analyzing structured and unstructured data. It funs on a single, in-memory database, eliminating data redundancy and speeding up the time for information research and analysis.
The spatial analytics features of the SAP HANA platform can help you supercharge your business with location-specific data. By analyzing geospatial information, much of which is already present in your enterprise data, SAP HANA helps you pinpoint events, resolve boundaries locate customers and visualize routing. Spatial processing functionality is standard with your full-use SAP HANA licenses.
Find out how Locomizer, the award-winning global leader applying pattern-detection and spatial analytics, leveraged data from HERE Places in order to define a precise audience segment and the 10 best JCDecaux digital billboard locations that would ensure a successful ad campaign.
Read the case study to discover:
- which audience segment was targeted
- why location was an important factor
- how HERE Places data played an essential role in the campaigns effectiveness
Published By: SRC,LLC
Published Date: Jun 01, 2009
To mine raw data and extract crucial insights, business decisionâmakers need fast and comprehensive access to all the information stored across their enterprise, regardless of its format or location. Furthermore, that data must be organized, analyzed and visualized in ways that permit easy interpretation of market opportunities growth, shifts and trends and the businessâprocess changes required to address them. Gaining a true perspective on an organization’s customer base, market area or potential expansion can be a challenging task, because companies use so many relational databases, data warehouse technologies, mapping systems and ad hoc data repositories to gather and house information for a wide variety of specialized purposes.