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Published By: Host Analytics     Published Date: Jun 05, 2017
Best-in-class firms have realized that budgeting, planning and reporting can't ALL be done with Excel. And running a successful business starts with effective planning and performance management, and the data you generate during these critical processes is among the most important and sensitive in your organization. A miscalculation, oversight, or a security breach could be financially devastating. By recognizing the 5 signs of Excel abuse, and making the necessary changes, best-in-class organizations can: -streamline planning and performance management -keep sensitive data secure -significantly reduce the potential for human error
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Host Analytics
Published By: Red Hat     Published Date: Jan 02, 2018
Organizations are at a strategic crossroads. According to IDC analysts,1 two-thirds of CEOs will center their corporate strategies around digital transformation initiatives. The goal of digital transformation is only partly to make existing functions more effective. The greater goal is to be able to do new things and use existing data in new, better ways. Yet, 72% of current IT spending2—and the focus of IT resources—is on maintaining existing systems. This creates tension between what needs to be done today and what should be done for the future. Middle-tier applications, according to IDC,3 are the core of a digital transformation strategy because they provide data integration, messaging, and application programming interface (API) management. Middle-tier applications also provide a platform for application development and management that can handle traditional enterprise applications and cloud-native, distributed applications. Specifically, a Java™ EE-based application platform can
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Red Hat
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Learn from industry leaders on how to maximize omni-channel fulfillment, eliminating unnecessary costs and optimizing souring decisions. Read this ebook to learn about: How changing customer expectations require anywhere, anytime fulfillment of their orders and what this means for retailers How you can manage the rising cost and complexity of these increasing demand How AI technology can help you identify, and therefore minimize these costs, and determine the best sourcing decisions
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omni-channel, order management, sourcing, fufillment
    
Group M_IBM Q1'18
Published By: IBM     Published Date: Apr 25, 2018
Hear from industry leaders on how to maximize omni-channel fulfillment, eliminating unnecessary costs and optimizing sourcing decisions.
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omni-channel, order management, sourcing, fufillment
    
IBM
Published By: IBM     Published Date: Jun 04, 2018
"Today’s business users want to use all types of data to create compelling, shareable visualizations. But charts and graphs alone may not convey all the information, especially when they are part of a complex series. An audience can best understand analytic results when those results tell a story that connects all the pieces together. The right visuals can also reinforce the lessons buried in the data. Stories are powerful mechanism to communicate with people. Stories stick and make insights actionable, so it goes without saying that storytelling is a very powerful (soft) skill. In this webinar, you'll learn how to effectively apply storytelling best practices to get your message across. Especially in the world of BI, it is getting more and more important to effectively communicate business results. Watch this webinar to learn how to use IBM Cognos Analytics to: · Create the important elements of a good story · Put the data in context · Select the best type of ch
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data analytics, data storytelling, business intelligence
    
IBM
Published By: SundaySky     Published Date: Mar 06, 2018
Saks’ personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewer’s historical browsing data. Within 30 days of the shopper’s last visit to Saks’ website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brand’s advanced attribution system of record MarketShare.
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SundaySky
Published By: First Advantage     Published Date: Apr 17, 2018
Download this whitepaper to learn crucial applicant insights and to see why background checks are necessary. Running a background check on a future resident is not only a smart idea, but can help protect your: Reputation Residents & Employees Property
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First Advantage
Published By: First Advantage     Published Date: Apr 30, 2018
Know who you are hiring with these important background check stats and tips from First Advantage. Why background checks are necessary? Running a background check on a future employee is not only a smart idea, but can help protect your: reputation, customers & employees, business.
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First Advantage
Published By: TIBCO Software     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
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TIBCO Software
Published By: TIBCO Software     Published Date: Aug 02, 2019
A perfect storm of legislation, market dynamics, and increasingly sophisticated fraud strategies requires you to be proactive in detecting fraud quicker and more effectively. TIBCO’s Fraud Management Platform allows you to meet ever-increasing requirements faster than traditional in-house development, easier than off-the-shelf systems, and with more control because you’re in charge of priorities, not a vendor. All this is achieved using a single engine that can combine traditional rules with newer predictive analytics models. In this webinar you will learn: Why a fraud management platform is necessary How to gain an understanding of the components of a fraud management platform The benefits of implementing a fraud management platform How the TIBCO platform has helped other companies Unable to attend live? We got you. Register anyway and receive the recording after the event.
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TIBCO Software
Published By: TIBCO Software     Published Date: Jul 22, 2019
First Citizens Bank & Trust Company is a chartered commercial bank offering a complete line of financial services. With over 200 point-to-point applications and disparate systems, the bank needed a way to reduce its applications portfolio and streamline integration among systems, including fast integration of systems from newly acquired banks. First Citizens turned to TIBCO ActiveMatrix BusinessWorks™ and TIBCO® Messaging for their simplicity and ability to quickly get IT processes up and running. With standard services, this transformation resulted in reduced deployment time—from eight months to 18 weeks, resulting in reduced credit card loan project time.
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TIBCO Software
Published By: Menlo Security     Published Date: Jun 01, 2018
"Uncover the Business Impact of Managing Risky Web Content Download this white paper to learn: How to safely manage ""uncategorized"" websites when sites are unknown to the secure web gateway (SWG) policies, which are largely based on website categories, such as news, entertainment, weather, social media, etc. The cost implications of securing web content, including staffing, clean-up and risk mitigation Isolation - a new technique for malware prevention to maintain end user & IT staff productivity Administrators can either be lenient in allowing access to uncategorized sites, increasing malware risk, or deny access and deprive employees of necessary information. There are hidden costs to both approaches. "
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Menlo Security
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Iterable     Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains. This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby. Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms. The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
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Iterable
Published By: Nexmo     Published Date: Nov 27, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo
Published By: SEMrush     Published Date: Nov 30, 2018
The end of 2017 provides an opportunity to identify strong and weak points of your current activities as well as determine necessary changes in the strategy of your online store. The increasingly competitive world of e-commerce challenges companies and makes them adjust their marketing strategy to an ever changing market. So how does your online business compare with other businesses in your industry?
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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Group M_IBM Q119
Published By: Group M_IBM Q2'19     Published Date: May 21, 2019
The age of digital transformation is firmly here, and with it comes a seismic shift in how businesses must operate if they intend to stay relevant and profitable. Though the role of process in digital transformation is often over-hyped, in truth, it remains a critical element in the fight to win, serve, and retain customers. In this digital age, businesses must holistically reframe their investment in process automation. In short, a compelling vision for process excellence must underpin this digital transformation, thereby transforming customerfacing processes and digitizing operational processes. The change is so profound that Forrester has renamed the category from business process management (BPM) to digital process automation (DPA). This shift, while continuing to drive down costs and drive up employee productivity, makes customer experience and digital transformation the primary success factors. This represents a powerful and necessary change of focus. In July 2017, IBM commission
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Group M_IBM Q2'19
Published By: Group M_IBM Q2'19     Published Date: May 28, 2019
Amid the rising costs of healthcare, employers and health plans are under increasing pressure to produce fast insights from their data to help drive business decisions, identify opportunities to reduce cost, improve care quality and generate reports for diverse stakeholders. But these professionals often lack the time, resources and analytic expertise necessary to integrate and interpret the massive amounts of disparate data available to them.
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Group M_IBM Q2'19
Published By: Group M_IBM Q3'19     Published Date: Jul 01, 2019
With the right cloud solution, you can turn on and pay for extra resources when necessary. You could provide additional compute resources from your cloud data warehouse to regional offices for the few days per quarter when they need to run financial analyses—and avoid paying for those resources the rest of the quarter.
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Group M_IBM Q3'19
Published By: Workplace by Facebook     Published Date: Jun 24, 2019
Workplace connects everyone in an organization using familiar Facebook features like video calling, instant messaging, posts, and groups. It works with other tools you already love, providing a simple and secure way for people to share knowledge, work together and build connected communities. In this report, you’ll hear from C-Level leaders across HR, IT and Internal Comms as they reveal the impact of Workplace on their digital transformation journey.
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Workplace by Facebook
Published By: Workplace by Facebook     Published Date: Jun 24, 2019
From Internal Communications to Internal Connections. It’s time to stop thinking about delivering internal communications and start thinking about creating internal connections. When people are connected, you can deliver a truly effective comms strategy that enables collaboration, builds culture and gets the right message to the right people at the right time. 77% of Comms leaders agree that their company is more efficient when people are more connected. 79% believe that building meaningful relationships at work is important. This guide will walk you through a 9-step strategy for creating connected communications in your organization with ease and speed. Download now to find out more.
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Workplace by Facebook
Published By: Workplace by Facebook     Published Date: Jun 26, 2019
To meet the work challenges of the future, business leaders need to create resiliency by connecting their employees. But they also need to make sure those employees are bought in to the strategy. That’s why the IC department has a huge role to play. Workplace connects everyone in an organization using familiar tools like instant messaging, posts and video calling. We’ve identified six attributes that are critical to building connected organizations, and which act as the cornerstones for digital transform initiatives. Download this whitepaper to find out more.
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Workplace by Facebook
Published By: Look Listen     Published Date: Aug 22, 2019
Companies that can harness the power of data are tomorrow’s winners. At Acoustic, we believe deeply in the importance of putting data into context to help companies quickly determine which marketing messages are resonating and which strategies are outpacing the market. The 2019 Marketing Benchmark Report examines email and mobile marketing messages sent by thousands of brands in 2018 to establish industry standards on customer engagement, delivery and subscriber churn. Our analysis uncovers trends and benchmarks than can help you optimize your audience outreach. Use this valuable information to compare how your campaigns are performing, see where to focus your efforts and build your case for more investment.
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Look Listen
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud
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