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Published By: First Advantage     Published Date: Apr 30, 2018
Know who you are hiring with these important background check stats and tips from First Advantage. Why background checks are necessary? Running a background check on a future employee is not only a smart idea, but can help protect your: reputation, customers & employees, business.
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First Advantage
Published By: TIBCO Software     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
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TIBCO Software
Published By: Menlo Security     Published Date: Jun 01, 2018
"Uncover the Business Impact of Managing Risky Web Content Download this white paper to learn: How to safely manage ""uncategorized"" websites when sites are unknown to the secure web gateway (SWG) policies, which are largely based on website categories, such as news, entertainment, weather, social media, etc. The cost implications of securing web content, including staffing, clean-up and risk mitigation Isolation - a new technique for malware prevention to maintain end user & IT staff productivity Administrators can either be lenient in allowing access to uncategorized sites, increasing malware risk, or deny access and deprive employees of necessary information. There are hidden costs to both approaches. "
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Menlo Security
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Iterable     Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains. This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby. Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms. The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
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Iterable
Published By: Nexmo     Published Date: Nov 27, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo
Published By: SEMrush     Published Date: Nov 30, 2018
The end of 2017 provides an opportunity to identify strong and weak points of your current activities as well as determine necessary changes in the strategy of your online store. The increasingly competitive world of e-commerce challenges companies and makes them adjust their marketing strategy to an ever changing market. So how does your online business compare with other businesses in your industry?
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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Group M_IBM Q119
Published By: Group M_IBM Q2'19     Published Date: May 21, 2019
The age of digital transformation is firmly here, and with it comes a seismic shift in how businesses must operate if they intend to stay relevant and profitable. Though the role of process in digital transformation is often over-hyped, in truth, it remains a critical element in the fight to win, serve, and retain customers. In this digital age, businesses must holistically reframe their investment in process automation. In short, a compelling vision for process excellence must underpin this digital transformation, thereby transforming customerfacing processes and digitizing operational processes. The change is so profound that Forrester has renamed the category from business process management (BPM) to digital process automation (DPA). This shift, while continuing to drive down costs and drive up employee productivity, makes customer experience and digital transformation the primary success factors. This represents a powerful and necessary change of focus. In July 2017, IBM commission
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Group M_IBM Q2'19
Published By: Group M_IBM Q2'19     Published Date: May 28, 2019
Amid the rising costs of healthcare, employers and health plans are under increasing pressure to produce fast insights from their data to help drive business decisions, identify opportunities to reduce cost, improve care quality and generate reports for diverse stakeholders. But these professionals often lack the time, resources and analytic expertise necessary to integrate and interpret the massive amounts of disparate data available to them.
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Group M_IBM Q2'19
Published By: Group M_IBM Q3'19     Published Date: Jul 01, 2019
With the right cloud solution, you can turn on and pay for extra resources when necessary. You could provide additional compute resources from your cloud data warehouse to regional offices for the few days per quarter when they need to run financial analyses—and avoid paying for those resources the rest of the quarter.
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Group M_IBM Q3'19
Published By: Group M_IBM Q3'19     Published Date: Jul 19, 2019
Hear the highlights from industry leaders presented their experience in digital transformation at Reinventing Financial Services 2019. Hearing from executives leading IT, operations, and lines of business from companies such as USAA, Bank of America, HSBC, Prudential, and many others in this session, we’ll cover the strategies and tactics for building the platforms necessary for reinventing customer experience, empowering employees and creating te
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Group M_IBM Q3'19
Published By: Workplace by Facebook     Published Date: Jun 24, 2019
Workplace connects everyone in an organization using familiar Facebook features like video calling, instant messaging, posts, and groups. It works with other tools you already love, providing a simple and secure way for people to share knowledge, work together and build connected communities. In this report, you’ll hear from C-Level leaders across HR, IT and Internal Comms as they reveal the impact of Workplace on their digital transformation journey.
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Workplace by Facebook
Published By: Workplace by Facebook     Published Date: Jun 24, 2019
From Internal Communications to Internal Connections. It’s time to stop thinking about delivering internal communications and start thinking about creating internal connections. When people are connected, you can deliver a truly effective comms strategy that enables collaboration, builds culture and gets the right message to the right people at the right time. 77% of Comms leaders agree that their company is more efficient when people are more connected. 79% believe that building meaningful relationships at work is important. This guide will walk you through a 9-step strategy for creating connected communications in your organization with ease and speed. Download now to find out more.
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Workplace by Facebook
Published By: Workplace by Facebook     Published Date: Jun 26, 2019
To meet the work challenges of the future, business leaders need to create resiliency by connecting their employees. But they also need to make sure those employees are bought in to the strategy. That’s why the IC department has a huge role to play. Workplace connects everyone in an organization using familiar tools like instant messaging, posts and video calling. We’ve identified six attributes that are critical to building connected organizations, and which act as the cornerstones for digital transform initiatives. Download this whitepaper to find out more.
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Workplace by Facebook
Published By: Infinidat EMEA     Published Date: May 14, 2019
La disruption digitale, l’instabilité économique, les bouleversements politiques et la pénurie de compétences ont tous été désignés à un moment ou à un autre au cours des 2 dernières années comme la cause des échecs des entreprises ou tout du moins de leur perte de rentabilité ou de béné?ces.
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Infinidat EMEA
Published By: Infinidat EMEA     Published Date: Oct 10, 2019
La transformation numérique induit une telle croissance exponentielle du stockage des données d’entreprise qu’elle oblige à adopter une approche fondamentalement nouvelle de conception et de mise à l’échelle de l’infrastructure de stockage
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Infinidat EMEA
Published By: Infinidat EMEA     Published Date: Oct 10, 2019
La transformation numérique est certes un levier de business, mais elle induit une augmentation de la demande de capacité de stockage et de performance. Cette augmentation de la demande oblige les organisations IT à réexaminer leur stratégie de stockage de données étant donné que la croissance de la capacité coïncide diffi cilement avec un budget IT de plus en plus serré. Pour accompagner la croissance des aff aires et demeurer compétitifs sur le marché numérique mondial, les DSI sont de plus en plus tenus d’en faire plus avec moins, tout en cherchant à améliorer la performance et la disponibilité.
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Infinidat EMEA
Published By: Look Listen     Published Date: Aug 22, 2019
Companies that can harness the power of data are tomorrow’s winners. At Acoustic, we believe deeply in the importance of putting data into context to help companies quickly determine which marketing messages are resonating and which strategies are outpacing the market. The 2019 Marketing Benchmark Report examines email and mobile marketing messages sent by thousands of brands in 2018 to establish industry standards on customer engagement, delivery and subscriber churn. Our analysis uncovers trends and benchmarks than can help you optimize your audience outreach. Use this valuable information to compare how your campaigns are performing, see where to focus your efforts and build your case for more investment.
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Look Listen
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Cisco Umbrella EMEA     Published Date: Feb 06, 2019
Organization: Arup Headquarters: London, England Users: 13,500 Objective: Global professional services firm, Arup, moved from Cisco Cloud Web Security (CWS) to Cisco Umbrella. By implementing a secure internet gateway in conjunction with nextgen endpoint security, Arup secured access to the internet wherever users go, reduced its exposure to malware and improved the ability to detect, respond and remediate when necessary. Solution: Cisco Umbrella, Cisco Umbrella Investigate & Cisco AMP for Endpoints Impact: • Substantially reduced administrative time • Accelerated response and remediation process • Increased performance of cloud applications • Reduced time to investigate
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Cisco Umbrella EMEA
Published By: Proofpoint     Published Date: May 30, 2018
Email fraud is rife – business email compromise (BEC) is costing companies billions, and consumer phishing is at an all-time high. The majority of these email attacks are also preventable. Utilising the power of email authentication, Email Fraud Defence protects your organisation from all phishing attacks that spoof trusted domains. Visibility of who is sending email across your email ecosystem allows you to authorise all legitimate senders and block fraudulent emails before they reach your employees, customers and business partners. Protect your email ecosystem from today’s advanced email threats including business email compromise (BEC) and consumer phishing. Proofpoint Email Fraud Defence gives you the visibility, toolset and services needed to authorise legitimate email senders and block fraudulent messages before they reach the inbox.
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Proofpoint
Published By: Monotype     Published Date: Jan 27, 2016
What is a millennial and why do they matter to your brand? How can you engage this audience and lay the foundation for an engaged customer base with your messaging and content? These questions are all vital to how your brand can tap into the $600 billion in buying power millennials hold right now and for the future. Swyft Media addresses how brands can reach millennial consumers with 5 key tips you can implement today.
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Monotype
Published By: Swyft Media     Published Date: Jan 28, 2016
What is a millennial and why do they matter to your brand? How can you engage this audience and lay the foundation for an engaged customer base with your messaging and content? These questions are all vital to how your brand can tap into the $600 billion in buying power millennials hold right now and for the future. Swyft Media addresses how brands can reach millennial consumers with 5 key tips you can implement today.
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swyft media, brand engagement, best practices, millennial customers, customer engagement, content solutions
    
Swyft Media
Published By: Swyft Media     Published Date: Jun 13, 2016
Effective marketing is all about engagement — connecting with customers and finding innovative, interesting ways to build long-term relationships. When it comes to the highly active, spend-ready millennial generation, coupling the right content with a deeply personal experience is especially important.
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swyft, mobile messaging, millennial, audience engagement, audience engagement platform
    
Swyft Media
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