Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response.
Currently, video provides advertisers with a versatile medium to
reach the audiences they want, where they want, to put the best
spotlight on their story. But the question remains—what is the
best way to reach your target, and how can you ensure they will
pay attention to your message? Download this whitepaper to find out!
The annual report studies the content consumption habits of technology professionals, identifying the range of content formats that inform IT buyers and measuring the actions that content inspires. Research was conducted in October 2016 by UBM; analysis and report provided by MarketingProfs. Final data is based on an online survey of 235 qualified IT and business respondents in North America from all sized companies.
Published By: Sitecore
Published Date: Jun 28, 2016
This webinar, presented by Scott Anderson, CMO at Sitecore, will explore how visionary context marketers are shifting their mindset and acquiring the necessary technology to understand every customer and use that intelligence to shape every experience at scale, in real-time.
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
If you’re relying on manual processes for testing applications, artificial and automated intelligence (AI) and machine learning (ML) can help you build more efficient continuous frameworks for quality delivery.
In this on-demand webinar, “Continuous Intelligent Testing: Applying AI and ML to Your Testing Practices,” you’ll learn how to:
Use AI and ML as the new, necessary approach for testing intelligent applications.
Strategically apply AI and ML to your testing practices.
Identify the tangible benefits of continuous intelligent testing.
Reduce risk while driving test efficiency and improvement.
This webinar offers practical steps to applying AI and ML to your app testing.
The speaker, Jeff Scheaffer, is senior vice president and general manager of the Continuous Delivery Business Unit at CA Technologies. His specialties include DevOps, Mobility, Software as a Service (SaaS) and Continuous Delivery (CDCI).
Use of instant messaging applications-like AOL Instant Messenger, Yahoo! Messenger, MSN Messenger and ICQ-and peer-to-peer applications has grown significantly. Although the benefits of real-time communication offer a productivity benefit to corporate environments, instant messaging and peer-to-peer applications add significant vulnerabilities and risks to an enterprise's security posture.
Published By: Workterra
Published Date: Nov 10, 2017
Mid-market HR today is being asked to be a business partner in areas that range from compliance to employee engagement. They need to be able to connect the dots among various sources of employee data to deliver better-informed business decisions to help achieve strategic goals.
Connecting those dots and delivering those results demands more HR firepower and greater data visibility than the manual or homegrown processes and systems often used by mid-market organizations can deliver. On the other hand, most mid-market companies aren’t ready for the intricacies or expense of human capital management (HCM) systems designed for enterprise-level organizations.
The answer for forward-thinking HR leaders who want to boost their team’s capabilities and play a greater role in their company’s future is having core HR functionality designed into an integrated benefits administration solution.
Automated HR that delivers core HR features as part of its architecture — not as an afterthought or a separate, stand-alone module — gives HR leaders:
• The tools they need to better handle their administrative work
• The data and analytics necessary to better coordinate programs and more confidently make strategic decisions
• A user experience that makes life easier for HR and employees
The primary information management concern in the enterprise today is to ensure that the knowledge necessary to drive critical business processes is available where it needs to be, when it needs to be. The costs of failure to do this are high.
Vorresti creare innovazione, accelerare la release delle applicazioni e approfittare di nuove opportunità: ma le applicazioni e le infrastrutture legacy ti ostacolano. Passa ad un'architettura moderna scomponendo applicazioni monolitiche in microservizi agile, creati, gestiti e ridimensionati in modo indipendente. Il tuo business potrà muoversi più velocemente e gli sviluppatori apprezzeranno la semplicità di accesso alle API, che consentirà loro di concentrarsi sulla customer experience.
Technology is transforming mobility and vehicle ownership. To be a game-changer in the transportation and mobility market, organizations must anticipate customer expectations and deliver compelling experiences.
• Help my customers experience the future: Digitization, VR and interactive experiences show consumers benefits before they are on the road.
• Give my customers enhanced levels of customization: Vehicle personalization transforms a product purchase to a multi-dimensional experience.
• Streamline my product development processes: Innovation increases product diversity while reducing development time and costs.
• Keep me up to speed with new mobility solutions: Organizations must be open to change in imagining how to go from point A to B.
• Prepare me for the shift to Mobility as a Service: MaaS is already affecting transportation and pressuring margins for conventional car manufacturers.
I invite you to download your targeted industry analysis and uncover the expectations to tak
People consume marketing messages at an alarming rate - almost 3,000 messages and ads per day. We also filter most of that. Read this whitepaper to learn how to find the right channels for your kick-ass marketing strategy and win.
Business Intelligence (BI) has become a mandatory part of every enterprise’s decision-making fabric. Unfortunately in many cases, with this rise in popularity, came a significant and disturbing complexity. Many BI environments began to have a myriad of moving parts: data warehouses and data marts deployed on multiple platforms and technologies – each requiring significant effort to ensure performance and support for the various needs and skill sets of the business resources using the environment. These convoluted systems became hard to manage or enhance with new requirements. To remain viable and sustainable, they must be simplified.
Fortunately today, we have the ability to build simpler BI technical environments that still support the necessary business requirements but without the ensuing management complexity. This paper covers what is needed to simplify BI environments and the technologies that support this simplification.
This whitepaper is a call-to-action for all marketers to re-assess antiquated outbound marketing techniques. Marketers need to develop dialogues with customers and prospects to deliver relevant, timely, personalized information throughout the customer lifecycle and reinforce consistent messages across inbound and outbound channels.
Qu'est-ce qu'un lac de données ?
Les organisations doivent gérer de plus grands volumes de données, provenant de davantage de sources et contenant plus de types de données que jamais auparavant. Confrontées à des volumes massifs et hétérogènes de données, de nombreuses organisations ont compris que pour proposer des informations stratégiques pour l'entreprise en temps opportun, elles doivent disposer d'une solution d'analyse et de stockage des données qui offre plus de vitesse et de souplesse que les systèmes traditionnels.
Un lac de données représente une solution nouvelle et de plus en plus répandue pour stocker et analyser les données. Cette solution relève la plupart de ces défis en permettant à une organisation de stocker l'ensemble de ses données au sein d'un même référentiel centralisé. Comme les données peuvent être stockées sous leur forme initiale, il n'est pas nécessaire de les convertir en un schéma prédéfini avant leur ingestion.
CA Live API Creator vous fournit les trois éléments nécessaires à chaque prototype d’application :
• Base de données
• Logique métier
• Interface utilisateur
Base de données : la vôtre ou la nôtre Vous pouvez utiliser votre base de données existante ou une base de données créée pour vous dans le Cloud par CA Live API Creator. Quoi qu’il en soit, vous êtes rapidement opérationnel.
Published By: SiteScape
Published Date: Aug 21, 2009
To be leaders in their industry, financial companies must implement collaboration technologies such as workflow, instant messaging and virtual workspaces. Download this free white paper, written by a financial industry consultant.
Deciding on an endpoint security solution can be a difficult task. Many organizations know their current security has gaps, but don’t know where to begin in the search for something new. To help with this, SANS has created a guide to evaluating these solutions. The guide outlines the necessary requirements you should look for, as well as how to prepare to run a test.
Most organizations waste millions of dollars every year by improperly managing mobile device and network service expenses. Learn the critical steps to mobile expense management (MEM) and how a SaaS solution can provide immediate return on your mobility investments while ironing out every unnecessary cost.
Published By: Motorola
Published Date: Feb 06, 2008
Learn how Good™ Mobile Messaging helps company executives and sales people from transportation services company Crowley Maritime get things done as they travel around the world, growing their transportation services company.